www.hbrreprints.org BEST OF HBR Using the Balanced Scorecard as a Strategic Management System by Robert S. Kaplan and David P Norton . • Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 Using the Balanced Scorecard as a Strategic Management System 14 Further Reading A list of related materials‚ with annotations to guide further exploration of the article’s ideas and
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4 Balanced score for the balanced scorecard: a benchmarking tool M. Punniyamoorthy Faculty of Production and Operations and Finance‚ Department of Management Studies‚ National Institute of Technology‚ Tiruchirappalli‚ India‚ and 420 R. Murali Faculty of Human Resources and Finance‚ Department of Management Studies‚ National Institute of Technology‚ Tiruchirappalli‚ India Abstract Purpose – The purpose of this paper is to create a model called “Balanced score for the balanced score card”
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Introduction The Virgin Group is one of the UK’s largest private companies. Virgin’s highest-profile business was Virgin Atlantic‚ which had developed to be a major force in the international airline business. Virgin Atlantic Airways has become Britain’s second largest airline serving the world’s major cities. On 20 December 1999 Richard Branson signed an agreement to sell a 49% stake of Virgin Atlantic to Singapore Airlines to form a unique global partnership. The cost of the transaction to Singapore
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Assets Employee TurnoverEmployee Job Satisfaction 25%90% 0%50% The employee turnover was lower than expected on 0% (25% versus 0%)‚ on the other hand‚ the employee job satisfaction was lower by 40% than expected projection (90% versus 50%). Balance Score Financial. The quarterly profits exceeded the expectation of the firm by $1‚000 ($6‚000 versus $5‚000) in contrast the return on capital was lower by $2‚500 ($4‚000 versus $1‚500). The return on capital measure the efficiency and profitability of
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Question (a)Evaluate the relevance and adequacy of the Balanced Score Card as an instrument for perfomance management. Introduction The Balanced Scorecard is a strategic performance management framework that has been designed to help an organisation monitor its performance and manage the execution of its strategy. Kaplan and Norton (1996a‚ 1996b) pointed out that the implementation of the Balance Score Card is to attain the following goals clarify and translate vision and strategy‚ communicate
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Problem statement The main challenge facing Virgin Atlantic Airlines is identifying and executing a strategy that will help it become a more profitable and established airline in the industry going forward. Virgin had an income loss of 14.5 M pounds in 1991-92‚ and a small profit of 0.4 M pounds in 1992-93(Exhibit 2). In contrast‚ British Airways had $297.7 M profit which is 3.19% of its total sales in 1992 (Exhibit 10). VAA has been pursuing a marketing strategy to serve all classes of passengers
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* Learning and growing perspective | Current situation 2013 | Ideal 2014 | Factor | Weighting H/M/L | Performance 1-10 | Ideal 1-10 | Factor | Weighting H/M/L | Target 1-10 | New products | H | 10 | 8 | New products | H | 10 | Improvement | M | 7 | 8 | Improvement | H | 9 | Information system capabilities | M | 7 | 6 | Information system capabilities | H | 9 | Employee capabilities
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Analysis paper on Phillips Electronic Balance Scorecard What is a Balance Scorecard? A Balanced scorecard is a strategic planning and management system that is used extensively in business and industry‚ government‚ and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization‚ improve internal and external communications‚ and monitor organization performance against strategic goals. It was originated by Drs. Robert Kaplan Harvard Business
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The Balanced Scorecard at Philips Electronics By Andra Gumbus and Bridget Lyons Strategic Finance It’s used to align company vision‚ focus employees on how they fit into the big picture‚ and educate them on what drives the business. When a management tool becomes popular‚ it’s only logical to question whether it’s a fad or the future. One performance measurement tool—the balanced scorecard (BSC)—has broad appeal. Approximately 50% of Fortune 1‚000 companies in North America and about 40%
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Virgin Airlines Uses Chatter Abstract The following case study undertakes the situation of Virgin Airlines and their desire to retain their cutting edge of company culture and customer experience. Virgin‚ a long time user of Salesforces’ CRM IS‚ added Salesforces’ Chatter application to their system to improve communication with employees and enhance their customers experience by putting Chatter at the customers fingertips. Business Problem / Objective Defined Virgin
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