Case Memo:Mattel And The The Toy Recalls Summary: Mattel‚ a global leader in toy manufacturing is currently faced with a tough challenge of restoring their consumer confidence following the increased recalls of their toys made in China. At present the most important goal for Mattel is to reassure their customers that kids’ safety is their highest priority and they are committed to provide good quality toys that are safe to play with. The main impediment in achieving their goal is not having an
Premium Supply chain management Management Toy
Mattel and Toy Safety Mattel‚ the world’s largest toys company‚ had been faced with some rough challenges due to some safety scandals revolving toy design and manufacturing in China. During August 2007 Mattel was forced to extremely recall toys due to loose magnets and excess lead found in some of the Mattel toys that posed immediate danger to the children that played with them. “Mattel voluntarily recalled 1.5 million Chinese made‚ Fisher-Price product‚ after the company learned that they
Premium Marketing Management Psychology
KSOM Visionary Goals Strategic Goals Performance Goals Visionary Statements Core Goal‚ Vision‚ Mission‚ Slogan‚ Market. STRATEGY MAP Balanced Scorecard Perspectives & Purpose Descriptions Session Outline … Objectives & Objective Destinations. Strategy Map Objectives‚ Key Performance Indicator‚ Key Result Area‚ Key Responsibility Area‚ Measures and Scores. 1 The Three Key Grid Elements KSOM Grid Name Usage Objectives 1. Allocate and define how each Strategic Objectives apply to every employee
Premium Strategic management Balanced scorecard Strategy map
Mattel Case Analysis Problem Definition The problem surrounding Mattel Inc. is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process)‚ as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends.” This is supported by Mattel’s legal battle with Carter Bryant and MGA‚ their forced recall of certain toys that were manufactured overseas‚ and the increasing
Premium Marketing Mattel Brand
outsourcing at Mattel Abstract This study addresses the ethical issues related to Mattel Corporation. This study presents a chronological dateline highlighting the illegal and unethical activities that took place by suppliers for Mattel as well as Mattel’s reaction to the crisis. In addition‚ this article will address how corporate culture played a role in the decision to outsource the manufacturing process to facilities‚ which were not following legal standards. Keywords: Mattel‚ corporate culture
Premium Ethics Mattel
MATTEL: CRISIS MANAGEMENT or MANAGEMENT CRISIS Introduction In late 2006 and early 2007 a number of imports from China were found to pose health risks. In the most serious case the deaths of 200 people in Haiti and Panama were linked to syrup from China containing the chemical diethylene glycol used in antifreeze‚ British Airways withdrew Chinese toothpaste from its in-flight pouches for the same reason. Large quantities of imported dog food were found to contain the chemical melamine‚ resulting
Premium Consumer Product Safety Commission Mattel Toy
change the department sight for a group of architecture from four aspect performance index to assess the performance of the department. So‚ the perfect performance management system of Balanced Scorecard (BSC) is work out by the Robert Kaplan & David Norton in 1992. 2.0 Balanced Scorecard Defined A Balanced Scorecard is a performance management tool used by executives and managers to manage the execution of organizational
Premium Strategic management Samsung Group Samsung Electronics
‘Mattel and the Toy Recalls’ (Case A) Related information: Mattel‚ Inc. is a toy manufacturing company founded in 1945 with headquarters in El Segundo‚ California. In 2010‚ it ranked #387 on the Fortune 500. The products and brands it produces include Fisher-Price‚ Barbie dolls‚ Monster High dolls‚ Hot Wheels and Matchbox toys‚ Masters of the Universe‚ American Girl dolls‚ board games‚ WWE Toys‚ and early-1980s video game systems. Mattel “designs‚ manufactures‚ and markets a broad variety of toy
Premium Mattel
Altman Z-score is a financial model to predict the likelihood business failure in a company and created by Edward I. Altman in 1968. Altman developed a z-score model using ratios as its foundation. The purpose of the Z-score model is to measure a company’s financial health and predict the probability of failure up to 2-3 years in advance by using a weighting system combined with four or five financial ratios. Altman created three different Z-score models which is original Z-score model‚ model "A"
Premium Financial ratio Financial ratios Investment
CASE STUDY: “Consumer Rights and Product Safety: Mattel” Who: Mattel‚ Early Light Industrial Co.‚ Hong Li Da‚ Lee Der‚ United States‚ European Union‚ China When: August-November 2007 Where: Honk Kong‚ China‚ United States‚ United Kingdom What: In 2007‚ a number of recalls affected Chinese products as diverse as toothpaste to pet food to toys. In the toy industry‚ companies such as R2 Corporation and Mattel‚ the largest toy-maker in the world‚ responded to safety concerns by recalling over
Premium Mattel Consumer Product Safety Commission China