MKTG 5610 Marketing Strategy & Planning Project Report on Tai Cheong Bakery Course code: MKTG5610 Group 2 (Competitive Positioning) Name: [50953396] Chau Hei Man‚ Karen Contact number: 98316226 Date of submission: 8th Nov‚ 2011 Content Assumption 4 Background 4 Situation Analysis 4 Background of the industry 4 Customer analysis 5 Competitor analysis 5 Perceptual Map 6 Opportunity 7 Targeting 7 Brand Image 7 Recommendations 7 Brand awareness 7 Improve perceived value 8 Implementation
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Summary 5 Company Introduction 5 Gardenia’s Mission Statement 6 Marketing Objectives 6 Qualitative Objectives 6 Quantitative Objectives 6 Market Overview 7 Market Structure 7 Market Potential 7 Market Size 9 Marco Environment 10 Demographic 10 Economics 10 Socio-cultural 11 Micro Environment 11 Marketing Intermediates
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INDUSTRY OVERVIEW This section contains certain statistics‚ industry data or other information which have been derived from government‚ official or other public sources. We believe that the sources of such information are appropriate sources for such information and have taken reasonable care in extracting and reproducing such information. We have no reason to believe that such information is false or misleading or that any fact has been omitted that would render such information false or misleading
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colleague Your Name* Your Email* Required but will not be posted online. We value your privacy. Colleague’s Email* Any Comments Bottom of Form SUMMARY: Mobile marketing might be new‚ but it doesn’t have to break the bank. But it can target this growing audience and its shrinking screens on a tight budget with tactics. Email marketers at Marriott Vacations Worldwide tested an extremely simple landing page for iPhone users for its Ritz-Carlton Destination Club brand. Conversion rates
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The first objective of Zam Chocalate House is improves its sales. When this bakery shop started its business‚ the owner’s is Mr. Zamarul Hafiz‚ he was just selling cake and bread. Because he wants to improve his sales‚ he is started to sell ingredients‚ snack‚ ice-cream and soft drinks to improve the sales. Sales objectives are related to the volume of goods a retailer sells. The major product which is selling at the bakery shop is cake. The monthly sales of cake are around 1000 to 2000 pieces. Mr
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its first significant product to the market 3 years later‚ the Clubmaster slot machine (Aristocrat Website). The Clubmaster was the first mechanical machine to offer multiline and scattered payouts with numerous other technical advances (Figure 1). A few years later Aristocrat fabricated the world’s first lit poker machine which helped captured enormous market share in Australia that it still holds today. As Aristocrat begun to saturate the Australian market‚ it fueled the need to expand globally
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their product line to the current bakery and pastry products. They manufacture all their products in house and only purchase sponge for cakes from Millennium bakeries‚ Verna. They take order of customized cakes for various occasions such as Birthday cakes‚ anniversary cake‚ wedding Cake‚ christening cake etc. Now Canape is deciding to step up on its marketing strategies. Now that they are famous for their quality and fresh products they now trying to expand their market to other places‚ also increasing
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internationalize are that they want to grow‚ to have new employees‚ resources and ideas. Many companies seek international markets for growth as they want to expand their businesses. Probably the most important reason for business internationalization is that many times the company can hire cheaper employees. Some companies go outside to locate the resources that are difficult to keep in their home markets. Also companies go outside if they want to expand their workforce and have new ideas. 2. Why go international
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Trend 1 Technical The provision of ‘second screen’ gaming One of this years’ trend in the game industry is introducing second-screen integration. We saw a lot of those coming out on E3 by console makers as well as publishers. “Microsoft revealed much more information on the interaction between tablets running Smart Glass and Xbox One games. In Roman action-adventure game Ryse‚ for example‚ players can use tablets to watch friends ’ concurrent progress through different levels‚ along with videos
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INTRODUCTION A soft drink (also called soda‚ pop‚ coke[citation needed]‚ soda pop‚ fizzy drink‚ or carbonated beverage) is a non-alcoholic beverage that typically contains carbonated water‚ a sweetening agent‚ and a flavoring agent. The sweetening agent may be sugar‚ high-fructose corn syrup‚ or a sugar substitute(in the case of diet drinks). A soft drink may also contain caffeine or fruit juice. Products such as energy drinks‚ Kool-Aid‚ and pure juice are not considered to be soft drinks. Other
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