growth of 17% over the corresponding previous. The two-wheeler sales have witnessed a spectacular growth trend since the mid nineties. The two-wheeler industry in India has been in existence since 1955. It consists of three segments viz.‚ scooters‚ motorcycles‚ and mopeds. The increase in sales volume of this industry is proof of its high growth. In 1971‚ sales were around 0.1 million units per annum. But by 1998‚ this figure had risen to 3 million units per annum. Similarly‚ capacities of production
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OF DELIVERY ROUTES 10 BRAND IMAGE 10 SOCIAL RESPONSIBILITY 10 HHML¡¦S ACHIEVEMENTS 11 HHML¡¦S FINANCIAL PERFORMANCE 12 COMPETITION 12 THEN 12 BAJAJ AUTO 13 TVS-SUZUKI 13 ESCORTS-YAMAHA (EYML) 13 KINETIC HONDA LTD. 13 NOW 14 DOMESTIC MANUFACTURERS 14 OTHER CHALLENGERS 14 FUTURE CHALLENGES 15 GOING GLOBAL 15 COMPETITION IN THE MOTORCYCLE SEGMENT TO INTENSIFY 15 COMPETITION FROM HONDA 15 HERO HONDA¡¦S WEB PRESENCE 16 THE ROAD AHEAD 16 GLOBAL DESIGNS 16 THE CHINESE THREAT 17 IN THE
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players in two wheeler market in India. But Hero Honda and Bajaj are the players who are dominating the market. The automobile industry today is the most lucrative industry. Due to the increase in disposable income in both rural and urban sector and easy finance being provided by all the financial institutes‚ the passenger car sales have increased. This project report deals with “An analytical study of Consumer behavior while buying a motorcycle”. An analysis of consumer’s behavior in terms of consumer
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background of manufacturing high value‚ reasonably priced products; an uncompromising pursuit of the goals to attain quality along with customer satisfaction; the resulting affinity in working cultures - brought the world’s largest manufacturer of motorcycles in collaboration with the world’s largest bicycle manufacturer‚ bringing forth a market leader. Honda Motor Company of Japan and the Hero Group entered a joint venture to setup Hero Honda Motors Limited in 1984. The joint venture between India’s
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INTRODUCTION INTRODUCTION The Global market for two-wheeler has shown tremendous growth over the past decade. In 2008 world sales to two-wheelers is 27million. Looked at more closely however the geographic spread of this growth is very uneven‚ Asia has accounted for the vast majority of the growth‚ sales in the entire region growing more than three folds over the past decade. China and India alone have accounted for over the half of the world’s two-wheelers
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COMPANY LML Ltd is an India-based Company that manufactures‚ sells and exports motorized two wheelers. The company operates in one segment‚ namely motorized two wheelers. They offer scooters‚ motorcycles‚ and mopeds‚ as well as spares and accessories. They are having their manufacturing facilities located at Kanpur in Uttar Pradesh. LML Ltd was incorporated in the year 1972 as Lohia Machineries Ltd to manufacture machinery for the synthetic fibres industry. In the year 1983‚ the company commenced
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PEST STUDY 09 Micro environmental study 09 SWOT Analysis 10-11 Strategic Analysis 12 BCG matrix 12 GE nine cell matrix 13-14 Financial analysis & ratios 14-16 Competitors analysis- BAJAJ AUTO 17 LIMITED analysis SWOT analysis of BAJAJ AUTO LIMITED 17 capitals Ratio analysis 18 Findings 19 Conclusions 19 References 20 1 ABSTRACT An analysis of the two wheeler industry is done by identifying the position of our company
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popular high-speed bikes are Suzuki Hayabusa‚ Kawasaki Ninja‚ Suzuki Zeus‚ Hero Honda Karizma‚ Bajaj Pulsar and Honda Unicorn. These super bikes are specially designed for those who have a zeal for speedy drive. Browse through the pages and catch all the details of high-performance two wheelers in India. Know more about latest launches and happenings in two wheelers industry. Bajaj Auto Established in 1945‚ Bajaj Auto Ltd. was incorporated as a trading company. Till 1959‚ they imported scooters and three-wheelers
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throughout India. 4. Competitors TVS Manufactured mopeds and motorcycles and had an equity collaboration with Suzuki for motorcycles. Escorts Manufactured motorcycles in a technical collaboration with Yamaha. Kinetic Manufactured both scooters and mopeds and had an equity collaboration with Honda for scooters. Hero Manufactured motorcycles and mopeds and had an equity collaboration with Honda for motorcycles. LML Manufactured scooters in collaboration with Piaggio.
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world. It stands next only to Japan and China in terms of the number of two wheelers manufactured and sold respectively Initially the motorcycles segment had only three manufacturers Enfield‚ Ideal‚ jawa and Escorts. While bullet was a four –stroke bike‚ java and Rajdoot were the two strokes. Enfield 350cc bikes & escorts 175cc bike initially dominated motorcycle segment. The two wheelers mkt was opened to foreign competition in the mid-80’s and the then market leaders – Escort & Enfield were
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