(GROUP 17) Contents Bajaj Auto ................................................................................................................................................ 3 About Bajaj Auto ................................................................................................................................. 4 Two wheeler Industry ......................................................................................................................... 5 Bajaj Pulsar...............
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in 1926‚ from the height of the British independent movement in India has a glorious history. Bajaj Group is one of the top 10 commercial establishments in India. Its footprint across a wide range of industry sectors‚ including automobiles (two-wheelers and three-wheelers). The Group’s flagship company‚ Bajaj Auto‚ is listed as the world’s fourth largest two-and three-wheeled motorcycle manufacturer Bajaj brand is well-known in several countries of Latin America‚ Africa‚ Middle East‚ South Asia and
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A REPORT ON "Study of Marketing Research On Bajaj Bike” A detailed study done in Bajaj Auto Ltd. Under the guidance of Dr. N. MAHESH A Project Report On "Study of Marketing Research On Bajaj Bike” A detailed study done in Bajaj Auto Ltd. Submitted in partial fulfillment of the requirement for award of degree of Master of Management Studies (MMS) under university of Mumbai. Submitted By Mr. Sagar Dhoble Roll No: 3003 Batch: 2010-2012 Under the guidance of
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127 Board of Directors Rahul Bajaj Chairman Madhur Bajaj Vice Chairman Rajiv Bajaj Managing Director Sanjiv Bajaj (Executive Director upto 31 March 2012; Non-Executive Director from 1 April 2012) Kantikumar R Podar Shekhar Bajaj D J Balaji Rao D S Mehta J N Godrej S H Khan Ms Suman Kirloskar Naresh Chandra Nanoo Pamnani Manish Kejriwal P Murari Niraj Bajaj Management Rahul Bajaj Chairman Madhur Bajaj Vice Chairman Rajiv Bajaj Managing Director Sanjiv Bajaj Executive Director (upto 31 March
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Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India. The two wheeler was developed by the product engineering division of Bajaj Auto in association with Tokyo R&D [1] and later with motorcycle designer Glynn Kerr. Currently there are five variants available‚ with engine capacities of 135 cc‚ 150 cc‚ 180 cc‚ 200 cc‚ and 220 cc. Previously it was also offered with a 200 cc DTS-i oil cooled engine‚ which now has been discontinued. Instead a new version Pulsar 200NS was launched in 2012.[2]
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BAJAJ CASE STUDY 1. What challenges confronted BAL and which were of its own making? In 1980s‚ the government’s impact was the most challenging factor confronting BAL. It witnessed an increase in both foreign and domestic competitors because of the Indian government’s permission of foreign technology and local manufacturing capacity expansion. Accordingly‚ Japanese products were more preferred than domestic brands due to its durability and eye-catching design. Apart from Yamaha‚ Suzuki‚ and Piaggio
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Memorandum To: Thomas A. Hemphill From: (Your Name) Date: Spell Out! Subject: Name of Case ___________________________________________________________________ 1. Tata Nano is neither an incremental innovation nor component or architectural innovation. This is because of brainstorming session to create functionality with different material better in order to achieve cost effectiveness objective. This is a complete rethinking process for fewer parts. Nano development is competence enhancing
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i) How they choose a product. ii) Why they choose a brand. iii) How they choose a dealer. iv) When they purchase. v) Which purchase options they choose. vi) Why they prefer it. vii) Why they go for Auto Finance option. viii) And they aware of every rupee they pay. Consumer buy what‚ where‚ how & why when all these can be seriously answered by a company it has a great advantage over its competitions. In understanding it the marketers need to
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A HONKING ABOMINATION TO BE OUR SALVATION? The auto rickshaw is set to enter the mass market as its production soars The economic growth in the Third World since the beginning of the 21st century has been inexorable. It has fuelled a stronger demand for a large range of goods; such as electronics‚ meat and fuel‚ as well as many services; such as healthcare‚ financial planning and legal advice. Among these items is the auto rickshaw‚ also known as the three-wheeler or the motorised rickshaw. It has
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Chetan Ahuja Chinmay Sharma Nihar Routray Souvik Dey Bajaj Auto- A Market Study Contents Bajaj Auto 3 About the company 3 Product Portfolio 3 Products in 150cc category 4 SWOT Analysis 5 BCG Matrix Analysis 6 Porter’s 5 Force Model 6 Market Segmentation‚ Targeting and Positioning 7 Bajaj and its Competitors 11 Bajaj Auto About the company Bajaj Auto is a major Indian vehicle manufacturer headed by Rahul Bajaj. It is based in Pune‚ Maharashtra‚ with plants in Chakan
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