INTRODUCTION: The Indian two wheeler market has a size of over Rs 100‚000 million. The Indian two wheeler segment contributes the largest volumes amongst all the segments in automobile industry. Though the segment can be broadly categorized into 3 sub-segments viz; scooters‚ motorcycles and mopeds; some categories introduced in the market are a combination of two or more segments e.g. scooterettes and step thru’s. The market primarily comprises five players in the two wheeler segment with most
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|Marketing Management |Philip Kotler |Prentice Hall Of India Private Ltd. |9th Edition | | |Consumer behavior |Suja Nair |Himalaya | | | |Marketing Management |Reddy Appannaiah And | | | | | |Ramanath |Himalaya |4th Edition | | | |WEBSITES: | |Www. Bajaj .com |
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bazaz allianz BAJAJ GROUP Bajaj Auto Ltd‚ the flagship company of the Rs. 8000 crore Bajaj group is the largest manufacturer of two-wheelers and three-wheelers in India and one of the largest in the world. A household name in India‚ Bajaj Auto has a strong brand image & brand loyalty synonymous with quality & customer focus. A STRONG INDIAN BRAND- HAMARA BAJAJ • One of the largest 2 & 3 wheeler manufacturer in the world • 21 million+ vehicles on the roads across the globe • Managing
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e summer training report on Comparative report on Bajaj V/s Hero Honda. OBJECTIVES:- 1. To know the market share of Bajaj ... COMPARATIVE STUDY OF HERO HONDA AND BAJAJ AUTO (1 ... seminarprojects.com › ... › MBA Project Ideas 2 posts - 2 authors - 3 Jul 2012 COMPARATIVE STUDY OF HERO HONDA AND BAJAJ AUTO ‚Ask Latest ... Please Upload A Seminar Or Project Report/Code/Material/Presentation Here .... COMPARATIVE STUDY.doc (Size: 433 KB / Downloads: 18) ... The Munjals roll their own steel‚ make
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Competitive Position Bajaj Auto is ranked as the world’s fourth largest two and three wheelers production company. It is in two wheelers and three wheelers Indian market since 1945 and recognised brand across Asia‚ Middle Eastern countries‚ Latin America. Bajaj Auto shares 26.70% of two wheelers market in India‚ fairly behind Hero Honda Motors which has 41.35% Indian customers‚ and ahead of TVS Motor Company which holds 18.14%. But when it comes to three wheelers vehicles‚ Bajaj Auto clearly control the
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been the media both print and electronic. The decision to purchase a particular brand of motorcycle was mostly made by the customer himself. The important factors considered while purchasing a motorcycle were pick up‚ styling and fuel efficiency. Bajaj Pulsar provides highest satisfaction in case of pick up‚ comfort‚ after sales service and maintenance cost whereas TVS Apache provides highest satisfaction in case of appearance/design and mileage. CERTIFICATE Certified that this
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Factory building is a factor which should receive serious considerations on the part of the management of every industrial enterprise‚ new or old‚ big or small. Once the plant location is decided upon‚ the management’s next important task is to raise a suitable buildings for the plant. A modern factory building is much more than a mere work-shed. It is required to provide protection for men‚ machines‚ materials‚ products or even the company’s secrets. It has to serve as a part of the production
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Aurangabad | | | | “VARROC ENGINEERING” this is main vendor of Bajaj Auto. certified ISO-9001‚ Manufacturing Automotive Components. ▪ AC generator regulator & rectifier unit and capacitor discharge ignition (A.C. analog and D.C. igniter product) for auto ignition systems. ▪ This plant collaborated with Mitsuba Corporation‚ Japan and developed Rectifier Regulator Unit. Job Profile : ▪ Manpower handling
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MICHAEL BEER ELIZABETH COLLINS Engstrom Auto Mirror Plant: Motivating in Good Times and Bad There had been several rough quarters at the Engstrom Auto Mirror plant in Richmond‚ Indiana‚ a privately owned business that manufactured mirrors for trucks and automobiles and employed 209 people. For more than a year‚ plant manager Ron Bent and his assistant‚ Joe Haley‚ had focused their Friday meetings on the troubling numbers‚ but the tenor of their May 14‚ 2007‚ meeting was different. Both men
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places where industry trends promise to hold the greatest significance as either opportunities or threats. • Rivalry among existing firms – High. The two-wheeler industry is categorized by intense competition mainly between the three majors – Bajaj Auto‚ Hero Honda & T V S Motor Co. There are also some small players who are gaining market share such as LML & Kinetic. The industry is constantly witnessing price-cuts‚ freebies & product launches. • Threat of Substitute Product – High. The two-wheeler
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