Analysis & Strategy Insight Scheme Subject Leader: Mr.Maninder Singh [pic] Students Name: Mandeep Singh Roll No: 27 Lovekesh Mitta 25 Meha goel 28 Mohd. Faisal 31 Mohd. Jahas 30 Mohd. Usama 29 Mahesh Jagannathan 26 Section:SD2 BAJAJ PULSAR: “DEFINITELY MALE” Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto
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A PROJECT REPORT ON Study of Life Insurance & Marketing Strategies [pic] OF BAJAJ ALLIANZ LIFE INSURANCE CO. LTD‚ Firozabad Submitted to U. P. TECHNICAL UNIVERSITY‚ LUCKNOW ===================================== In partial fulfillment of the degree of MASTER OF BUSINESS ADMINISTRATION 2008-2010 Submitted by Ankur Goyal MBA-III Semester [pic] INSTITUTE
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support. Industry overview: Bajaj Auto Limited is an Indian motorised vehicle-producing company. Bajaj Auto is a part of Bajaj Group. It was founded by Jamnalal Bajaj at Rajasthan in the 1930s. It is based in Pune‚ Mumbai‚ with plants in Chakan (Pune)‚ Waluj (near Aurangabad) and Pantnagar in Uttarakhand. The oldest plant at Akurdi (Pune) now houses the R&D centre Ahead. Bajaj Auto makes and exports automobiles‚ scooters‚ motorcycles and auto rickshaws. Bajaj Auto is the world’s third-largest
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A Study on Brand Preference for Bajaj Two Wheeler’s Name: Contact No: Age: Education * Below +2 | * +2 or Diploma | * UG | * PG & Professionals | Occupation * Self employed | * Private Sector | * Public Sector | * Student | * Others | Monthly Income (If Student‚ mention your family income) * 5000 & below | * 5001- 10000 | * 10001-15000 | * 15001-20000 | * 20000 & above | 1. What is the need for you to buy the
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competencies – Bajaj Auto Pre - Demerger structure Promoter Group 30% Public 68% Bajaj Auto 0.05% Public Allianz 49% Allianz Allianz 100% 24% 74% Maharashtra Scooters Bajaj Auto Holdings 50% 26% Allianz Bajaj Life Insurance Company 5% Page 7 50% Bajaj Auto Finance Bajaj Allianz General Insurance Co Bajaj Allianz Financial Distributors Public 38% 74% 50% Public 6% 95% PT Bajaj Auto Indonesia 9% Bajaj Hindustan
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Umbrella Brands The 1980s witnessed a revolution in the understanding of the working of the brands. Marketers depict brands as a reflection of customers’ own personalities‚ so that they can relate to their products well. In fact the distinguishing aspect of the modern marketing has been its focus upon the creation of differentiated brands and using them as weapons for launching multi-level attacks on competition. Market research has been used to help identify and develop bases of brand differentiation
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training program I visited all the departments and questionnaire methods were adopted to collect the information required to “Effectiveness of Training and Development Programme” in the Speedomax Ltd. ACKNOWLEDGEMENT I am deeply in debted to Project Guide who arranged the training in Speedomax Ltd. and lots of thanks to all lecturers of management deptt. for their kind cooperation. I would like to express my deep sence of gratitude towards Mr. J.S. Yadav (HR GM) for providing all facilities
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Industry profile:- The Indian Auto Mobile is witness to curious occurrence:- The Automobile industry in India is the seventh largest in the world with an annual production of over 2.6 million units in 2009. In 2009‚ India emerged as Asia’s fourth largest exporter of automobiles‚ behind Japan‚ South korea and Thiland. By 2050‚ the country is expected to top the world in car volumes with approximately 611 million vehicles on the nation’s roads. Following economic
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spectacular growth in the last few years. Indian two-wheeler industry had a small beginning in the early 50’s. The Automobile Products of India (API) started manufacturing scooters in the country. Bikes are a major segment of Indian two wheeler industry‚ the other two being scooters and mopeds. Indian companies are among the largest two-wheeler manufacturers in the world. Hero Honda and Bajaj Auto are two of the Indian companies that top the list of world companies manufacturing two-wheelers. The two-wheeler
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Financial Management at Bajaj Auto Bajaj Auto Limited is one of India ’s largest two-wheeler manufacturers. As the dominant player until the early 1990s‚ Bajaj ’s market share declined from 49.3% in 1994‚ to 38.9% in 1999 with the entry of major competitors like Hero Honda. Bajaj has initiated several measures to regain its market share and strengthen its competitive position. The case discusses the financial strategy pursued by Bajaj. Financial Management at Bajaj Auto We want to get back the
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