COMPANY CASE Bahrain Bay: Building Customer Relations for the Future 1. What are Bahrain Bay’s four foundational philosophies‚ and how might they be used as marketing tools? A) Focusing on scale and aesthetics Bahrain Bay is the first ambitious project of its kind for the Kingdom of Bahrain. Since the working in close association with planners‚ architects and developers the aim is to create a world-class destination which blends perfectly with its surrounding environment. Diversity
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Q1: What are Bahrain Bay’s four foundational philosophies and how might they be used as marketing tools? A1: Bahrain Bay’s four foundational philosophies are: Scale and Aesthetics‚ Social Equity‚ Community Fabric and Tomorrow’s Environment‚ these foundations help realizing the high standards the venture is aiming for by creating this whole new totally customized environment‚ which adds a unique value to the project and opens a entire new market and fulfill more customers through diversification
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2- What would you see as being Bahrain Bay’s mission? Bahrain Bay’s mission is to develop an island into a vibrant metropolitan location and to attract investors around the world. Moreover there goal is to create a long-vision term and a long-term ecinomic success for everyone. By embrasing high development and archtectural standards their goal is to construct one of the world’s most sought after residential‚ commercial and retail properties. Bahrain bay’s conceptions are very promissing
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Case Analysis of Bahrain Bay Brief Contents Part 1 Case background Part 2 Marketing mix Part 3 Base on SWOT Part 1 Case background Bahrain Bay Development is a joint venture between Arcapita Bank and a Bahrain-based investment group. It is a $2.5 billion development off the northeast coast of Manama in the Kingdom of Bahrain. Its aim is to create a whole new customized environment‚ opening an entirely new market and fulfill more customers’ needs through
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1- The 4 main philosophy ideas that Bahrain Bay´s tries to communicate consist in: 1. Communicate a wide range of messages to the broadest range of audiences‚ such is the example of taking a risky marketing move to go to Cannes and advertise themselves there to a wide range of people. 2. Address challenges as they present themselves in the competitive market place‚ because they are starting a business in a place where the economy is booming‚ so it’s a very lucrative place but risky
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Bahrain; with a name meaning ’two seas’‚ is a visibly breathtaking island which conceals many hidden wonders that make it a spectacular place to visit. This small island‚ located in the Arabian Gulf‚ enjoys the warmth and brightness of the sun all year round. Bahrain is renowned for its archeological sites and is known for its vast history of architecture. The society consists of an interesting blend of many different cultures from all corners of the world. The capital‚ Manama‚ is a bustling city
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one of a kind academy‚ which goes by the name of the famous football club in France Paris Saint-Germain. The PSG academy is an academy established by a three young hardworking entrepreneurs: Eng. Mohammed Al Soudan‚ Hussain Budustour and Dr. Bassem Al Sharaf. With dedicated effort and ideas‚ we came up with the following aims for our football academy. The aims of academy are as follows: To promote youngsters to be experts in football as well as them learning how to train from the PSG guidebook
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MARIPOSA CRUISES Mariposa Cruises has established itself as Canada’s leader in the hospitality cruise industry. Defining itself a guaranteed success‚ at the highest level of service and best possible location there is at the Toronto Habour Waterfronts. Mariposa Cruises envisions that they will give the best dynamic experiences; brining world class level of excellent quality service. Their emphasis on true values is responsibility on the greater community through their actions‚ being a good neighbour
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Zain Bahrain Components of the business and the main products & services ZAIN BAHRAIN is a leading telecommunications operator which has re-shaped Bahrain’s telecommunications experience with a bold and innovative technological and marketing approach. We entered the Bahrain market in 2003 as the first company to break the telecoms monopoly and today‚ we offer world-class mobile as well as broadband and fixed-wireless services. We believe that our success is powered by the ability to interpret
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Introduction Bahrain is located on the South shores of Arabian Gulf . It lays in between latitudes 25 and 26 North and longitude 50 and 51East . The country is 22km off the Eastern Coast of Saudi Arabia and slightly further from the Western coast of the Qatar Peninsula . The country is linked with Saudi Arabia through the King Fahad causeway which was opened in November 1986 . The state comprises of 36 islands with a area of 665 square kilometers . Manama is the capital city . The country
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