ALL ABOUT FA(S)T FOOD In 1921‚ after World War 1‚ vehicles became more popular and more affordable for the middle class; therefore‚ drive-in restaurants were introduced. Founded by Billy Ingram and Walter Anderson‚ the American Company White Castle‚ is generally credited with opening the second fast food outlet and first hamburger chain. Walter Anderson had built the first drive-in restaurant in Wichita in 1916‚ introducing a low cost and high speed hamburger restaurant. White Castle was tremendously
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INDIVIDUAL ASSIGNMENT ABDM3313 ENTREPRENEURSHIP Case 5.1 Panera Bread: Occupying a favorable position in a Highly Competitive Industry Program Finance and Investment Tutorial class Group 7 Tutor’s name Mr. Tang Jut Weng Date of Submission 8th March 2013 Student’s Name ID Number 1. Chan Shi Yoon 11WBD04413 Q1. How has Panera Bread established a unique position in the restaurant industry? How has this unique position contributed to the firm’s success? Do you think Panera Bread will reach its
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recession‚ while other companies were lowering pricing and quality of goods‚ Panera was doing the opposite. The company instead targeted customer who could afford to spend an average of $8.50 on lunch. So during 2009‚ the company raised prices twice‚ on bagels and soups‚ which enabled the company to provide more for less. This attitude also allowed the company to maintain employees and customer satisfaction. By keeping labor consistent with sales and continuing to invest in its employees as a way to better
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Analysis Mountain Dew Background : Mountain Dew was invented by the Hartman Beverage Company in Knoxville‚ Tennessee in the late 1940s. The drink became a favorite on the Eastern seaboard‚ through Kentucky‚ Tennessee‚ and eventually spread up through the Great Lakes states (skirting the big cities) and into the Northern Plains of Minnesota and the Dakotas. PepsiCo originally assigned Mountain Dew to the Ogilvy & Mather ad agency. In 1973 PepsiCo assigned the brand to BBDO‚ its agency of record
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Marketing Plan Names of Members: Evangelos Kefalas‚ Megan Maron Prof.: Thomas D’ Arrigo Course#: GBMG 345 Index 1.1 Executive Summary 1.2 Current Marketing situations 2.1 S.W.O.T Analysis 2.2 Objectives and Issues 3.1 Marketing Strategy 3.2 Action Programs 4.1 Budgets 4.2 Controls 5.1 Conclusions 6.1 Sources 1.1 Executive Summary Dunkin Donuts originally started in 1961 at London‚ England;
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KESTER GRANT COLLEGE “Chef Kevin’s Patisserie Café” A Marketing Plan presented to The Faculty of Business Administration In Partial Fulfillment Of the requirements for the degree Bachelor of Science in Business Administration Submitted to: MS.MARIA CYNTHIA V. FABRIGA Submitted by: CAROLINE TAN TABLE OF CONTENTS: I. Executive summary Objectives Mission Statement II. Company Profile Organizational structure Products
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Adolescence Years A child’s body begins a period of rapid change in size and shape approximately around the age of 10 years in girls and 12 years in boys. This is called the “adolescent growth spurt.” During the next four years‚ an average girl may grow 10 inches taller and gain 40 to 50 pounds. An average boy may grow 12 inches taller and gain 50 to 60 pounds. At the same time‚ their body shape begins to change‚ too. The nutritional requirements of young people are influenced primarily by the
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Management Information Systems 13e KENNETH C. LAUDON AND JANE P. LAUDON CHAPTER 12 ENHANCING DECISION MAKING FreshDirect Uses Business Intelligence to Manage its Online Grocery CASE 1 VIDEO CASE Systems SUMMARY FreshDirect is the largest online grocery firm in the New York market‚ and one of the largest in the country. With more than 250‚000 customers ordering over 8‚500 products every day‚ the company faced severe logistics and management decision making issues
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My usual response? “Well‚ there’s the opportunity to do amazing‚ creative work.” Sometimes even “Well‚ most agencies have Free Bagel Mondays.” And of course “Well‚ have you seen Mad Men?” There are a lot of great things about the ad industry‚ no doubt. The work. The freebies. The image. But why I really chose a career in advertising is the people. During my time in the ad industry‚ I’ve met my share of leaders‚ motivators‚ and hard-workers. But this fall‚ Eric Mower & Associates solidified
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challenging locations—in a mall in central New York— and surveyed the space with a practiced eye. …that front table needs a wipe… the display shelves are dusty…the OneCard holder is hidden behind the tip jar…isn’t it too early in the day to be out of plain bagels?… She greeted the staff that she knew warmly‚ introduced herself to new faces‚ and ordered a cappuccino from a slightly nervous young hire at the counter. As the teenager set about to whip up the best coffee drink of her brief career‚ Beth took the
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