Pasar dan konsumen Jawa Tengah menjadi salah satu pasar potensial untuk penjualan mobil Honda‚ Konsumen terbanyaknya dari kalangan muda Peringkat ke 5 dalam penjualan otomotif nasional (akhir 2012) Toyota : 35.855 unit Suzuki : 15.655 unit‚ Mitsubishi : 15.005 unit‚ Daihatsu : 14.882 unit Honda : 9.178 unit Brand identity TOYOTA (Kuat‚ Konvensional‚ Berkualitas) HONDA (Kencang
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KASUS PEMASARAN BAGAIMANA MEMPERKUAT BRAND EQUITY CAMPINA TERHADAP PASAR REMAJA DAN ANAK MUDA ? Sekilas tentang pasar es krim di Indonesia Es krim adalah makanan selingan yang selalu menarik setiap orang‚ khususnya untuk anakanak dan para remaja. Di negara-negara barat‚ es krim merupakan makanan tambahan yang sangat populer dikonsumsi oleh segala lapisan usia. Menurut sejarahnya‚ es krim pertama kali ditemukan di China dan dibawa ke Eropa oleh Marcopolo‚ seorang penjelajah ternama di abad pertengahan
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JURNAL KEPENDIDIKAN Volume 39‚ Nomor 2‚ November 2009‚ hal. 85-110 PROGRAM TERAPI ANAK AUTIS DI SLB NEGERI SEMARANG Kurniana Bektiningsih Jurusan Pendidikan Guru Sekolah Dasar (PGSD)‚ FIP Universitas Negeri Semarang Jln. Beringin Raya no.15‚ Wonosari Ngaliyan‚ Semarang. 50186 Abstract The purpose of this study was to describe the programme planning‚ intervention‚ and evaluation of the instructional treatment of autistic children. Using the naturalistic qualitative approach‚ data were collected
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Brand Equity A brand represents a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Without a recognizable brand‚ a product is but a mere commodity. It’s more than just a name‚ term‚ symbol‚ etc. – a brand is everything that one company’s particular offering stands for in comparison to other brands in a cate-gory of competitive products. As the value
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Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk.‚ The first time Indomie hits the market was on 1970‚ people doubted that selling instant noodle as one of the staple food in Indonesia‚ but the company proved the people’s judgements were wrong (www.indomie.com). Indomie accounted for approximately 37% of net sales and 39% of income from operations in 1999. The Company produces a wide range of instant noodle products with prices
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Page Introduction 3 What is Brand Equity? Role of Brands The Scope of Branding Theoretical Perspectives 4 Brand Equity Models Brand Asset Valuator Brand Resonance Pyramid Building Brand Equity Measuring Brand Equity Managing Brand Equity Conclusion
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Brand equity has become a very strong part for every product. Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name and‚ at the root of these marketing effects is consumers ’ knowledge. In other words‚ consumers ’ knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand. Brand
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Creating Brand Equity GENERAL CONCEPT QUESTIONS Multiple Choice 1. At the heart of a successful brand is ________‚ backed by creatively designed and executed marketing. a. price b. promotion c. a great product or service d. a great slogan e. a brand concept Answer: c Page: 273 Level of difficulty: Easy 2. The strategic branch management process involves four main steps. Which of the following would NOT be among those steps? a. Measuring consumer brand knowledge
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Brand equity Brand equityis a phraseused in the marketing industry which describe the value of having a well-known brand name‚ based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name‚ as consumers believe that a product with a well-known name is better than products with less well known names.[1][2][3][4] Another word for "brand equity" is "brand value". Some marketing researchers have
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the top of the global brands with an estimate value of &78 billion. IBM has closely behind with 71$ billion. Despite those two businesses have totally different of business nature‚ these two firms have a significant common characteristic which is the value of their brand is extremely high. However‚ the value of branding isn’t only reveal in those two firms but the entire market has the common factors which are the most successful firm always has a high value of their brand. Branding is one of the
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