Working to a brief report There are many different types of brief in the media industry for example Contractual‚ which involves a signed agreement with the client that has stated objectives. If anyone involved in the contract were to break the terms of agreement they would be in breach of contract and could face legal action. A Negotiated brief is when two parties have differing ideas on the brief and a compromise has to be found that makes both sides happy‚ this sometimes involving a third party
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Creative Brief for Weber-Stephen Products LLC 2011 Jose L Rodriguez DeVry 5/14/2011 INDEX Overview …………………………………………………………………………………. 3 Objectives ………………………………………………………………………………… 3 Target Audience …………………………………………………………………………. 4 Concept …………………………………………………………………………………… 4 Ad Copy ……………………………………………………………………………………. 5 References ……………………………………………………………………………….. 5 Creative Brief Weber-Stephen Products LLC 200 E. Daniels Rd. Palatine‚ IL 60067 847-934-5700 May
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Annual Report 2011. Key Figures Daimler Group 2011 Amounts in millions of euros Revenue Western Europe thereof Germany NAFTA thereof United States Asia thereof China Other markets Employees (December 31) Investment in property‚ plant and equipment Research and development expenditure thereof capitalized Free cash flow of the industrial business EBIT Value added Net profit/loss Earnings/loss per share (in €) Total dividend Dividend per share (in €) 106‚540 39‚387 19‚753 26‚026 22‚222 22‚643
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Marketing Plan Haigh’s Chocolate is a family owned Australia chocolatier based in Adelaide SA. They specialize in handmade and single origin chocolates from Australia and around the world. The business is the oldest family owned chocolate maker in Australia and looking to increase awareness interstate and also around the world. Therefore‚ you are being called in as a consultant to develop new marketing opportunities to expand the brand. You are now employed as a team of 3 - 4 (max.) marketing
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Advertising Plan for the University of Illinois at Springfield BU 446-8: Advertising Renee A. Tesch April 18‚ 2010 I. Executive Summary This is the first comprehensive advertising plan for the University of Illinois at Springfield [ (UIS Strategic Plan‚ 2006) ] since 1992‚ when we were still known as Sangamon State University [ (UIS Strategic Plan‚ 2006) ]. The UIS has been part of the University of Illinois for 10 years‚ and it is time for fresh planning‚ new thinking and “Stretch Ideas”
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_________________________________________________________________________________________ Case Write-Up : CREATIVE ADVERTISING: SUNDAY COMMUNICATION LIMITED 1 2 3 The graph shows that for 1998 - 1999‚ Sunday had a substantial growth in market‚ mainly attributing to its view of MNP as an opportunity to lure subscribers away from competitors through Creative Advertising The graph shows that for 1998 - 2005‚ Sunday had spent less year on year on promotional activities‚ but could
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DRAFT ADVERTISING PLAN 1) INTRODUCTION: The main Vietnam target audience for the Nissan Leaf is women‚ aged 40-60‚ with high incomes exceeding 1500 dollars per month These customers not only love gentle and silent cars‚ they are also worried about car pollution and prefer environmentally friendly products. They are the main influencers in their families to decide the suitable cars for their families. According to business monitor international (2012)‚ recently‚ rapid growth of the Vietnam economy
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HIGH SCHOOL BUSINESS DEPARTMENT BTEC NATIONAL DIPLOMA IN BUSINESS UNIT 9: CREATIVE PRODUCT PROMOTION Assignment Brief Title: Creative product promotion Date set : 23TH April 2015 Handing Dates : 30 TH JUNE 2015 Learning Outcomes On completion of this unit a learner should: 1. Know the constituents of the promotional mix 2. Understand the role of promotion within the marketing mix 3. Understand the role of advertising agencies and the media 4. Be able to create a simple promotional campaign
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September 2009‚ Issue 508 How a meerkat became a social media hero‚ creating a cult brand Amelia Torode Admap September 2009‚ Issue 508 How a meerkat became a social media hero‚ creating a cult brand Amelia Torode There’s a new cult advertising hero in town‚ breaking hearts and smashing business targets. His name is Aleksandr Orlov and he is an entrepreneur from Moscow. In his mid-40s‚ about two-and-a-half feet tall‚ he is highly opinionated and very furry. That’s because he is a meerkat
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Guano islands Along the Peruvian coast is a string of rocky islands and peninsulas that are home to guanay cormorants‚ boobies‚ and pelicans. The birds leave the islands every morning to feed on the fish‚ especially anchovies‚ that are plentiful in the Humboldt Current. They return in the afternoon. There is no vegetation on the islands‚ so they build their nests out of guano and feathers‚ adding a new layer every year. By the time Europeans first saw the islands‚ the guano was more than 100 feet
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