on “What is more important: Media strategy or creative strategy?” Cecilia Setiawan 10167897 Advertising is a partnership between creative and media strategies. Each play a very important role in creating an advertisement‚ that it is almost impossible to draw a line between the two. Alasdair Reid (1994) asserts that as early as in the 1990s creative and media strategies were still very much inseparable due to the fact that advertising “used to be a very simple business” (1994‚ p. 15)
Premium Advertising Mass media
Carla Gianelle T. Abril Marketing Segmentation Behaviour Occasion: Regular Occasion Benefits: Inexpensive‚ good quality cosmetics User Status: Potential Users‚ first time users‚ regular users Usage Rate: Heavy-Light Loyalty Status: Heavy-Light Readiness Stage: Product desire‚ Awareness Attitude toward Product: Interesting Geographics Regional: NCR (National Capital Region) Exact City: Metro Manila‚ Philippines Population: 11‚ 855‚975 Male: 5‚ 781‚807 Female: 6‚015‚066 Female (Age 14-35):
Premium Facebook Cosmetics Twitter
Executive Summary The following advertising brief outlines the intent Mercedes-Benz has to market and promote its E-Class Cabriolet. Mercedes-Benz is a well-known luxury car manufacturer that is part of the Daimler-Benz Company; it has built its reputation globally on a foundation of quality and exclusivity. The company’s marketing teams across the different countries it sells in have been instrumental in cultivating its prestige reputation‚ and the company has successfully targeted upper middle
Premium Mercedes-Benz Advertising Automotive industry
Nike Creative Brief Key Fact: Nike is brand name that is well respected and has a long-standing history. The brand name Nike is almost synonymous with the word “sport” or the term “athlete.” Problem Communications Must Overcome: Nike is the leader in Textile – Footwear and Apparel‚ despite this Nike is still seen by some as unethical because of their labor practices overseas. Communications Objective: Nike hopes to change this perception without having to change its business model. By continuing
Premium
0703061 ADVERTISING AGENCY The advertising agency is a highly specialized business machine for digesting an advertiser’s selling problems and producing ideas for increasing his sales‚ his reputation and his profits. Its started as a space peddler‚ buying space in media wholesale and selling it retail. The Marketing Department for any advertising agency is vital and important‚ and being an advertising agency the marketing department should be
Premium Marketing
Advertising Plan Advertising refers to the paid form of non-personal presentation of ideas‚ goods‚ or services by the identified sponsor. It includes use of media like print media and electronic media‚ magazines‚ direct mail‚ etc. The objective behind the use of advertisement is to create awareness among the customers about the services‚ to create new customers‚ develop new market‚ and improve competitive strength [ (Armstrong & Kotler‚ 2009) ]. Advertising plays an important role in creating
Premium Public relations Advertising Mass media
Advertising Brief Company Background Cullen Allen and Colum O’Sullivan first launched their business Cully & Sully in 2004 with a line of ready-to-eat healthy pies. From their base in Cork‚ Ireland they have grown their business and increased their product range to comprise of soups‚ deserts and hot pot meals. They are a leading Irish start-up enterprise having been nominated for Ernest & Young’s Entrepreneur of the Year Award. In this assignment we will seek to explore the launch of C&S
Premium Marketing Nutrition Food
6/25/2014 Creative Brief/Strategy - Liptons Ice Tea 20th October 2011 Creative Brief/Strategy - Liptons Ice Tea [http://4.bp.blogspot.com/I7QdKhwdOM0/TqByhbQDdZI/AAAAAAAAAHA/5kX6gIa9FbM/s1600/liptons.jpg] Old Campaign; “don’t knock it ‘til you’ve tried it” (2010‚ iD experiential) http://www.idexperiential.co.uk/Clients/Lipton-Ice-Tea#content [http://www.idexperiential.co.uk/Clients/Lipton-IceTea#content] Launched because 60% of people claimed they didn’t like the taste‚ without ever trying
Premium Tea Advertising
This is a creative essay on Ellis Island‚ describing life as an immigrant who went to Ellis Island through first-person. All facts and dates are historically correct. I come from Spain. My name is Carmina Diaz. I immigrated because of the Cristero War‚ in Spain. The war was actually a rebellion of the Roman Catholics in Spain who were persecuted by the government. There were dangers such as raids and the death toll was growing higher every day. Being a Catholic Christian family who simply wanted
Premium Statue of Liberty Spain Immigration
~Alex POV~ Oh dear. This isn’t good. Nope‚ not good at all. I’ll tell you what’s going on‚ but first‚ an explanation is needed. I’ll give you the quick version. The entire house was peaceful‚ it was night time. Our PC had long fallen asleep‚ so Rose and I were able to come home. I don’t know about Rose‚ but my bed was calling me. Although I went to bed immediately after turning into a cat… sleep never came. I just lay there‚ thinking of new ideas for what to tell our PC about in the morning. Suddenly
Premium 2007 singles 2006 albums 2006 singles