The Baderman Island is a self-contained‚ all-inclusive resort destination that Island features an array of restaurants‚ three different hotels‚ a convention center‚ the historic Neustadt Lighthouse‚ and an almost unlimited list of activities to entertain and relax you. In this paper we will evaluate their recruitment and staffing strategies‚ discuss how the strategy is legally compliant. History In 1923‚ the Baderman purchased twenty-six hundred acres of farmland around the Kelsey river valley
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CREATIVE BREIF Client: Hong Kong Council On Smoking and Health (COSH) Contact: 2838 8822 enq@cosh.org.hk Product/ Service: Quit Smoking- “One in two smokers will die early” Creative: TV Commercial Date: 2012.11.06 (YY/MM/DD) Background (History): The total smoking ban was started on 1 July 2009 which was implementing all indoor areas and some outdoor areas to be smoke-free. But the people are continuous smoking and lead the harmful secondhand smoke which affects others as well. In order
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PROPOSED CREATIVE BRIEF: MAYBELLINE MAYBE SHE’S BORN WITH IT. MAYBE IT’S MAYBELLINE. The Product: 3 in 1 Express Makeup Stick 1. Who is the target audience: The target is young professional women (25-40)‚ all ethnicities and backgrounds. Women in this target market often lead hectic lives‚ juggling many different responsibilities and tasks on a daily basis. They maintain professional careers‚ are active in the community and may/may not have a family. As everyday makeup users‚ they are more
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Baderman’s Island Resort has three hotels‚ a convention center‚ four restaurants‚ two gift shops‚ a pro shop‚ and a spa. The Baderman’s marketing department determines to increase Baderman’s market share by introducing the resort to a new generation of internet-savvy potential guests. The aim is to introduce Web 2.0 functionalities such as interface to social networking sites‚ incorporation of videos‚ multimedia‚ wikis‚ blogs‚ and mobile access to their website. After reviewing Baderman’s Island Resort’s
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intake in School of Business‚ with a total of 280 students annually. With a long history and a large group of students and graduates‚ DBA’s identity seemed to have blurred over the years. Our aim to change the situation is to follow the public relations plan for the overall Integrated Marketing Communication (IMC) campaign as shown below. Current perception of DBA students among key publics DBA Students perceive themselves as unfriendly‚ unwilling to mix around with other students and stay within their
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Baderman Island Resort – 60 Second Television Commercial * Commercial is a condensed version of the 3 minute storyboard. Transitions‚ timing‚ audio‚ video formatting‚ and images will be discussed. * Sound is included for relaxing atmosphere. * Baderman Island Resort features and benefits will be summed up in the 60 second commercial. Commercial Introduction * Commercial will be in Flash (.SWF) and Quicktime formats as to be played on a webpage or TV commercial. * Audio included
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Strengths and Weaknesses of IPO Baderman Island Resort is an independent resort‚ encircled by Kelsey Island. Baderman Island is an all-inclusive resort that offers practically an unlimited amount of fun as well as family activities anywhere from music and entertainment to winding down after a long day for an enlightening relaxation spa session. The resort exhibits many opportunities for expansion but the resort has to decide upon which option is best expansion plan for their business. One of these
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11 7.1 Brand Loyalty 11 7.2 Creative Targets 12 7.3 Behavioural Sequence Model (BSM) 13 8. Choice of Media 14 8.1 Traditional Advertising 14 i. TV Commercials 14 ii. Magazines for Young Women (Print Advertisements) 14 iii. Commercials in Cinemas 15 iv. Road Shows 15 v. Billboards/ Decals on MRT Stations 15 vi. Skin Analysis Booth in Health & Beauty Stores (Watsons‚ Guardian Pharmacy & SASA) 16 8.2 Modern’ or Online Advertising 16 vii. Social Media Platforms
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501 Creative Advertising 2 Assessment 3 Levi’s 501 Jeans Contents Creative Brief Campaign Rationale 1 2-4 Production Costs 5 Production Schedule 6 Magazine advertisement concept 7 Outdoor advertisment concept 8 Newspaper advertisement 9 Levi’s Creative Brief Client Product Key Observations Advertising Objectives Advertising spiral position Consumer insight Promise Support Target audience definition Current brand equity Desired brand equity 1 Levi Strauss and Co 501 Mens range
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Aditya Samanta Creative Brief Outline 1. Creative Strategy a. Basic opportunity or problem the advertising must address: The need for high quality durable tires that consumers can rely on while driving at high speeds. With the rapid development of technology enabling automobiles to drive at speeds exceeding 90 miles/hour‚ drivers need to be certain that when they apply the brakes‚ the automobile will stop. This has become exceedingly important today because of a sharp rise
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