Revealing the Corporation “Managing and communicating about corporate brands‚ building corporate identity‚ and protecting corporate reputation are vital issues in the boardrooms of entities global and local‚ large and small‚ corporate and non-profit. Revealing the Corporation treats the highly salient realm of corporate branding‚ identity‚ image‚ and reputation. Balmer and Greyser explain the roots of the territory‚ gather decades of wisdom about it‚ and interpret its significance and applicability
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Management R I C H A R D L . DA F T Vanderbilt University TE N TH E DI TI O N Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied‚ scanned‚ or duplicated‚ in whole or in part. Due to electronic rights‚ some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning
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More Praise for Moral Intelligence 2.0 “Lennick and Kiel demonstrate the critical importance of values-based leadership in building companies that last during difficult times. —Charles W. Sorenson‚ M.D.‚ President and CEO‚ Intermountain Healthcare “Lennick and Kiel reveal the moral leadership practices of successful organizations. It’s fascinating to learn how moral intelligence drives business success at companies like Cardinal Health‚ American Express‚ and Hormel.” —Andrew Doman‚ President
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