Table of Contents Table of Contents i-ii Executive Summary iii 1. Background of Apple Inc. P.1 2. Apple Inc.’s Brand Development Decision 1. Brand Identity 1. Salience dimension P.2 2. Brand Meaning 1. Performance dimension P.2-3 2. Imagery dimension P.4 3. Brand Reponses 1. Judgments dimension P.4-5 2. Feelings dimension P.5-6 4. Brand Relationship 1. Resonance dimension P.6 3. Marketing mix
Premium Apple Inc. Brand Brand management
Apple Inc. (Apple) Apple’s leadership interlocked with innovative technologies would be hereby analyzed‚ synthesized and possibly eviscerated for scholastic continuous learners. Apple inventively used technological situational happenstances (TSHs) to risk sales of its existing line of products by introducing new innovative products to the market. These new innovative lines of products’ have disrupted the existing technology internally‚ externally and globally. That‚ even if internally Apple
Premium Apple Inc. Steve Jobs
Described Historical Perspective: The historical perspective of Apple Inc. shows us that they were an innovative company that started the industries of successful computers‚ music players‚ phones and many other electronic items we have used over the past thirty years. Apple Inc. have had their ups and downs to include in depth software/hardware which was difficult for competitors and users to understand and mimic as well as holding face on their computer background with their innovative technologies
Premium Apple Inc. Operating system Personal computer
Behavioural Segmentation 26 6.1.7 Psychographic Segmentation 27 6.1.8 Market Targeting & Positioning 27 6.2 Ansoff Matrix: Product-Market Strategies 28 6.3 BCG Model Analysis 29 6.3.1 Analysis 29 6.3.2 Recommendations for Apple based on BCG positioning 31 6.4 4Ps and PLC 31 6.4.1 Product 31 6.4.2 Price 32 6.4.3 Place 33 6.4.4 Promotion 33 6.4.5 Product Life Cycle 34 7 Implementation 36 7.1 Short Term (Within 1 year) 36 7.2 Mid-Term (2
Premium Apple Inc.
Apple Inc. v/s. Samsung Electronics Co. Ltd CONTENTS • INRODUCTION • Origin • South Korean lawsuit • Japan lawsuits • German courts • French and Italian courts • Dutch courts • Australian courts • British courts • U.S. courts • First US Trial • US verdict • Injunction of US sales during first trial • First trial appeal • Second US Trial • Controversy
Premium Apple Inc.
Strategic Management Final Report for Case # 10 Prepared by : Hala Al-Ghawi & Noor Al-Saleh Company’s Mission Statement: Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. “Think Differently” is a concept Apple executes with perfection‚ Innovation being the core competency of the company. The company is committed to bringing the best personal computing experience to students
Premium Revenue Apple Inc. Marketing
1. GLOBAL INTEGRATION: ADVANTAGES AND DISADVANTAGES Globalization is the process by which different societies‚ cultures‚ and regionaleconomies integrate through a worldwide network of political ideas throughtransportation‚ communication‚ and trade. Generally‚ globalization has affected manynations in various ways; economically‚ politically‚ and socially. It is a term that refersto the fast integration and interdependence of various nations‚ which shapes the worldaffairs on a global level. Globalization
Premium Globalization Global warming Education
Edward Bellamy’s novel Looking Backward offered an extremely interesting perspective of the world. The 20th century that Dr. Leete and his family lived in was centered on equal distribution throughout every aspect of life. This included the economy‚ the workforce‚ and even higher education. I believe that this distribution of equality allowed for the most growth‚ value‚ and productivity of individuals‚ especially when it was applied to higher education. I believe that education is a right that should
Premium Higher education Education College
National integration is a positive aspect. It reduces socio-cultural and economic differences or inequalities and strengthens national unity and solidarity‚ which is not imposed by any authority. People share ideas‚ values and emotional bonds. It is feeling of unity within diversity. National identity is supreme. Cultural unity‚ constitution‚ territorial continuity‚ common economic problems‚ art‚ literature‚ national festivals‚ national flag‚ national anthem and national emblem etc promote National
Premium European Union International trade
organisation can encounter in achieving integration. Are there successful alternatives to integration? Use examples from your own company or one you know well. I see the term organization is another word of integration‚ which means integration is most important criteria of an organization. Integrate means “to bring people together harmoniously into a single community”(Oxford‚ 2007. p357). Various Management gurus have realized and expressed the importance of integration in an organization in different ways
Premium Management Project management