NIKE COMPANY BACKGROUND About Nike Inc. Nike‚ Inc. /ˈnaɪkiː/ is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area‚ and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world’s largest suppliers ofathletic shoes and apparel and a major manufacturer of sports
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Its primary focus was on trade export‚ selling fish‚ vegetables‚ and fruit to Manchuria and Beijing. Since then‚ Samsung has grown to become one of the world’s most famed electronics company‚ making name in field of digital appliances and media‚ semiconductors‚ memory‚ and system integration. Like its motto‚ Samsung’s vision is‚ "Inspire the World‚ Create the Future. “This new vision is supported by
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Benetton was founded as a single shop in Italy in 1965. Three years later the company expanded into France. Eventually‚ Benetton spread throughout Europe and by 1979 it was established in the United States. Benetton Group S.p.A is a unique global group that is a part of a larger organization known as the Edizione Holding Group. This is the holding company through which the Benetton family has ownership in many different businesses including hotels‚ publishing‚ and real estate. The Edizione Holding
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much larger market was waiting to be served. Lumba became Tan’s last business and management mentor. The Jollibee mascot was inspired by local and foreign children’s books. Lumba created the product names "Jollibee" and "Chickenjoy". He had the company incorporated and leased a house on Main St. in Cubao‚ Quezon City as the first headquarters. Lumba formulated a long-term marketing strategy: listing up a number of consumer promotions and traffic building schemes. Tan stressed that developing internal
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Company Background & Product Analysis 1.1 Briefly provide a background discussion on your company and their products/services. Identify which product you can have chosen to analyze and why? What category of new product is it? Nokia‚ the world’s largest mobile phone maker. It is the world leader in mobile communications‚ driving the growth of the big mobility industry. Nokia is dedicated to increasing people’s lives and productivity by providing easy-to-use and secure products like mobile phones
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Samsung Electronics Company: Global Marketing Operations Company Background and Strategy The Samsung conglomerate’s roots dated back to 1938 when the company produced agricultural products. In the 1970s‚ the company focused on shipbuilding‚ chemicals‚ and textiles. Samsung Electronics Company (SEC)2 was founded in 1969‚ primarily as a low-cost manufacturer of black and white televisions. In the 1970s‚ Samsung acquired a semiconductor business‚ thereby setting the stage for future growth in
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CHAPTER 1: INTRODUCTION 1.1 Company Background of High Tech Company (HTC) High Tech Company (HTC) Corporationis a communication and internet type industry which is headquartered in Taiwan. This corporation establish in 1997-05-15.There are 16‚ 746 employees in the company. HTC was success become a listed company in Taiwan on 2002-03-26.HTC was also honoured as one of the world’s best 100 brands by Interbrand‚ in 2011. HTC is a leader in Android and Windows Mobile platforms. HTC also isa global
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Appendix 1 - Company Background: Estée Lauder Companies Ltd Global Corporate Profile Statement: “We are a growth company. Our mission is to keep expanding by taking our brands into new geographies and the best retail opportunities‚ creating must-have products. The consumer is always at the centre of our thinking” (Fabrizio Freda‚ President and CEO‚ Estee Lauder Companies Limited) Estée Lauder Companies is a leading manufacturer of prestige skincare‚ makeup‚ fragrance and hair care products
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Shell Company background and history: The Royal Dutch Shell Group was created in February 1907 through the amalgamation of two rival companies: Royal Dutch Petroleum Company and the "Shell" Transport and Trading Company Ltd of the United Kingdom. It was a move largely driven by the need to compete globally with Standard Oil. Royal Dutch Petroleum Company was a Dutch company founded in 1890 to develop an oilfield in Sumatra.]For various reasons‚ the new firm operated as a dual-listed company‚ whereby
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Company Background The company chosen for this assignment is Mamee Double-Decker Malaysia Berhad. Mamee was founded in 1971 by Datuk Pang Ching Hin and headquartered in Malacca. Mamee Double Decker is Malaysia food processing‚ snack and diary product company‚ Mamee Snack is very popular among Malaysian it is a childhood snacks for all of us no matter what age range you are. It mainly produces and sells instant noodles‚ snack‚ confectionery and beverages. Mamee Double Decker not only sells its product
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