COMPANY BACKGROUND Pepsi is Pvt. Limited Company. It is a franchise of Pepsi cola international. It first came to Pakistan in 1960‚ but they did not do well at that time. So they packed off and went back. In 1969‚ Pepsi came back but still their appearance was not satisfactory in the market so they approached Pakistan beverages to take the franchise for Pepsi. And from that day onwards it took Pakistan beverages a period of 5 years to knock down coke from the No.1 position and in 1985 they
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The story of PEPSI In 1899‚ pharmacist Celeb Bradham started the company known as „Brad’s drink” in New Jersey. He discovered new drink in his pharmacy and decides to launch it in the market. At this time‚ he had no registered brand name‚ which turned out to be positive‚ as he soon realized that his company needs another name In 1902 the brand name was registered‚ one year after incorporating „Pepsi Cola Company”. In 1905 Pepsi had first logo change. Than it has been changing several times
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different brands names. INTRODUCTION Pepsi is an American multinational food and beverage corporation headquartered in purchase ‚ New york ‚ United States ‚ with interests in the manufacturing ‚ marketing and distribution of grain-based snack foods ‚ beverages ‚ and other products . Pepsi Co. was formed in 1965 with the merger of the pepsi - cola company and Frito – Lay ‚pepsi co has since expanded from its namesake product pepsi to a broader range of food and beverage brands ‚ the
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Pepsi Max 1 problem identification: Introducing new low calorie and sugar free soft drink and consumers are unaware of it‚ but they are aware of Pepsi brand in the market 2 target audience: Geographic: Land: world wide Demographic: Age: 15-35 Gender: males who want to stay healthy Psychographic: Social status: upper / middle / lower SWOT analysis Strength Pepsi has stayed in this market for almost one century. So they are so experienced and stationed in
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Handel’s Messiah – Background information for set work George Frederic Handel‚ considered one of the greatest composers of the baroque period‚ he was born in Halle‚ Germany on February. 23‚ 1685. He died in London on April. 14‚ 1759‚ and was buried in Westminster Abbey. Handel is best known for his English Oratorios‚ particularly the Messiah. Handel was distinguished for his musical ability from his earliest years‚ was sent to Berlin to study when he was 14‚ began his musical career as a performer
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5. How attractive to PepsiCo is the proposal to buy 30% of Deltex for 1.1B pesos (US$360M)? Based on the information in the case‚ Pepsi could invest US$360 million in exchange for 30% equity of Deltex. So we have to calculate the value of 30% equity of Deltex. First‚ we calculated the discount factor by using average unlevered beta of US independent bottlers‚ US 10 year Treasury bond as risk free rate and assuming market risk premium 10%. We came up with 9.83% of WACC. Next‚ we calculated Deltex
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McCarthyism and The Red Scare Have you ever had that moment in your life when you thought to yourself‚ “Why would he do that‚ or why would that happen?” Well‚ that is just what many people thought about McCartyism and the Red scare after that time period had passed. The Red Scare was a point in time when many Americans believed that the uprising of communism would be among them. These waves of the Red Scare happened twice‚ once after World War One‚ and the second time‚ which was more significant
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Background informations about Lanson Place Hotel: Introduction: Lanson Place Hotel is a 4-star hotel in Hong Kong. It located at 133 Leighton Road‚ Causeway Bay‚ Hong Kong Island‚ near the Causeway Bay MTR station. Lanson Place Hotel opened in November 2005. It provided 194 luxury rooms totally including 184 spacious and comfortable rooms and four the disabled guest rooms and six luxury suites. It managed by Wing Tai Asia. Location: Lanson Place Hotel located at 133 Leighton Road‚ Causeway Bay
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What makes international food companies so successful? As an example: SWOT on Pepsi Co 1.Extrernal origin: 1.1. Opportunities: Opportunities in International Markets: consumption of their products is still relatively low overseas‚ there is a significant opportunity to grow in the global market by expanding existing businesses and through acquisitions‚ especially in up and coming markets (mostly 3rd world countries) With innovative marketing: beverage and food players can build growth for their
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As World War II came to a close in 1945‚ the Communist Party in America was beginning to simmer away. The government was worried that a Communist takeover in America would soon begin. They believed that these far-left ideas would destroy traditional American values. The House Committee on Un-American Activities (HUAC) was founded in 1938. Its original purpose was to find Nazi and Fascist sympathizers in Hollywood. After the war was over‚ the committee began targeting Communists. The government
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