Assignment Brief Qualification Unit number - title -level BTEC Level 5 HND Diploma in Business Unit 19: Marketing Planning — Level 5 Student name Assessor name Asma Ahmed Dr Alex Pietrus Susan Simei-Cunningham Date issued Completion date Submitted on 22nd September 2014 12th December 2014 before 12.00 midday Assignment title easyJet’s Conquers The Market Learning Outcome Learning Outcome AC In this assessment you will have the opportunity to present evidence that shows you are able to: Task
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flown may dictate consumer behaviour). In the airline business‚ particularly on long haul routes‚ price is only one competitive factor – quality of service and added value both differentiate the products strongly. easyGroup (the brand owner of easy)‚ as a relatively new company‚ has a vision to “develop Europe’s leading value brand into a global force. We will paint the world orange!” Their strategy cites “taking on the big boys” which suggests strong rivalry. • Threat of new entrants
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SWOT Analysis of easyJet SWOT TEAM easyJet is Europe’s leading low fares airline. Formed in 1995 by Sir Stelios Haji-Ioannou‚ it has grown rapidly to become Europe’s fourth largest airline by passengers carried. Sir Stelios has credited easyJet’s success to two strategic imperatives. The first was “sweating the assets”‚ that is making sure that the planes were as full as possible and flying as much as possible. The second was a sophisticated yield management system which would set an infinite number
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ABSTRACT This report contains analysis of Easyjet’s UK and European markets using information contained in the given case study and also from sources outside the course of study. To begin with a brief overview of the company will be given. Subsequently using PEST and Five Forces models the external analysis will be completed identifying the companies’ core resources and capabilities. Next the core of the previous analysis will be used to examine the opportunities for international expansion
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Kristen Bohan Descriptive Essay Easy Come‚ Easy Go No feeling compares to the laid back‚ easygoing atmosphere while spending a day on Lake Anna welcoming the summer sun and heat of July. As we drove along the winding‚ one lane road through the countryside‚ I rolled the window down to fill the acres of tall grass with the blasting echoes of the radio. The breeze played with my hair moving it in every direction‚ tickling my nose. I didn’t care how it looked. This summer day was to be
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7144-11-1CSQ AID: 1112 | 28/05/2013 jet blue or west jet both have some goal to draw customer attention that is low cost travel with unique amenities like TV in every seat ‚ and its heavy reliance on information technology through out the business was a critical factor in achieving that goal. → over the past years‚ customers have been heavily relying on airline reservation systems to book their tickets‚ reserve seats‚ pay for the tickets and also check-in
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Easy A In the movie‚ Easy A‚ Olive ‘s entire life takes a turn for the worst based off a little white lie. When rumors get around that she’s sleeping with everyone‚ she keeps them going and starts accepting profit for the lies. After portraying the image of a whore‚ Olive gets fed up with all the gossip and tells everyone the truth. In the midst of it all‚ Olive compares herself to Hester Prynne. Easy A is an update of the Scarlet Letter with a John Hughes twist. Easy A is an update of the
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Explore how deviance and/or crime are presented in this text and relate your findings to the various sociological perspectives and theories studied in class. Choice of text: Easy A (2010 movie) Deviance is an unavoidable part of human nature‚ and as such‚ is a fascinating and essential social phenomenon to study. The film Easy A explores how a high school student turns to deviance in order to benefit in popularity and financially. A number of sociological theories are recognisable in this film. It
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Journal of Case Research Volume II Issue 02 Communicating in a Crisis and the Role of a Business Leader: The Case of Jet Airways Payal Mehra1 Jet Airways: Background Jet Airways (India) Private Limited was a reputed private airline in India with an average fleet age of 4.45 years. Jet flew to 63 destinations spanning the length and breadth of India and beyond‚ including New York (both JFK and Newark)‚ Toronto‚ Brussels‚ London (Heathrow)‚ Hong Kong‚ Singapore‚ Kuala Lumpur‚ Colombo
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JET BLUE AND WESTJET: A tale of two IS projects 1. How important is the reservation systems at airlines such as WestJet and JetBlue. How does it impact operational activities and decision making? Over the past years‚ customers have been heavily relying on airline reservation systems to book their tickets‚ reserve seats‚ pay for the tickets and also check-in online. For customers‚ this has been a very convenient method and they are able to easily plan their trips. For the Airline companies
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