American International University Bangladesh Spring‚ 2012 Assignment Subject: Ratio Analysis of Agriculture Marketing Company Limited (PRAN) Prepared For TABASSUM‚ NAFEESA Faculty‚ BBA Prepared By Adnan Mohd. 08-11093-2 Mamoon Mansoor Mustafee 08-11905-3 Poonam Nazia 09-14141-2 Acknowledgement The success of this project work depends on the contribution of a number of people‚ especially
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Some well-known market leaders in Bangladesh are Bata (Sports‚ leisure and outdoor footwear)‚ Coca-Cola (Soft drinks)‚ Unilever (Toiletries‚ cosmetics)‚ Pran (fruit and vegetable processor). PRAN: “PRAN” is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1980‚ PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving prestigious certificate
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Background: Pran-RFL Group is the largest food and Nutrition Company of Bangladesh founded in 1981. Company Profile | Type | Private | Industry | Food processing | Founded | 1981 | Founder(s) | Maj Gen (retd) Amjad Khan Chowdhury | Headquarters | Pran-RFL Center‚ 105‚ Progoti Sarani‚ Middle Badda‚ Dhaka 1212‚ Bangladesh | Area served | South Asia‚ Africa‚ North America‚ Europe‚ Middle East | Key people | Maj Gen (retd) Amjad Khan Chowdhury (CEO) | Products | Juice‚ Beverage
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PRAN stands for Program for Rural Advancement Nationally.The largest fruit and vegetable processing industry in Bangladesh with countrywide distribution network AMCL’s PRAN is an established brand of Bangladesh with an extensive sales force all over the country. PRAN have a well-developed infrastructure for production‚ sales and distribution. PRAN has proven itself as – Local product but of international standard. . Goals: • Quality maintenance and improvement. • Satisfied customers. • Hold on to
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DEXTER’s product‚ pricing‚ place‚ promotion‚ process‚ people and physical evidence is analyzed below- Marketing Mix of our service According to many marketing specialists “Marketing is putting the right product in the right place‚ at the right price‚ at the right time”. The marketing mix analysis shows the simple formula for success in marketing. A business just need to create a product or service that a particular group of people want then put it on sale at some places that those same people
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mission of PRAN-RFL group. So their aim is “to generate employment and earn dignity and self respect for our competitors” through profitable enterprises. This report is based on the Bangladesh Labor Act‚ 2006 in case of welfare measures. We don’t have sufficient knowledge about Business and Industrial Law.This is an analysis based report. An analysis on law is very difficult and it needs sufficient time. But we do not have surplus time to make such kind of analytical report.As the PRAN-RFL group is
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“Marketing Mix (4 P’s) Analysis and Competitors Evaluation: A study on PRAN GROUP” Back ground of the company History: PRAN stands for Programmed for Rural Advancement Nationally.“PRAN” is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1980‚ PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. It also has the distinction of achieving prestigious certificate
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resorts‚ hotels‚ restaurants‚ and other recreational facilities. (Wikipedia) The briskness of Street foods in Bulacan can be measured by the long queue of consumers’ everyday in the food outlets in strategic places where street foods like: “lugaw” or Rice Porridge‚ goto‚ mami‚ fish balls‚ barbecued banana‚ salted peanuts and chicken pops. (Toledo‚ 1988) Street Foods is a “Survival Meals”‚ maybe because it satisfies the gustatory sense for a temporary period of time. (Soledad
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would like to bring over food that will be cheaper. This will take away from the local people of this region and will hurt there businesses and local farming. The way this will threats there culture is through the way the meats are made‚ like with the growth hormones in the USA foods. In this fight the Americans coming over with there food will be cheaper to make and people will more likely by it. In this case there is no doubt that this will hurt local and healthier foods and pork with fewer hormones
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Food Industry We have all heard the phrase “What you don’t know won’t hurt you” and it has undoubtedly applied to many situations in our lives that we are still unaware of. We like to toss around this phrase without worrying too much about what it implies because that is the whole point of the phrase‚ not to worry. When it comes to what we are putting into our bodies‚ though‚ what we do not know can indeed hurt us immensely. In the United States‚ we have grown accustomed to not thinking much about
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