1. What was your strategy going into the simulation? Market data analysis stressed two main facts: i) the promising potential of ultracapacitors and ii) surfacing mature market conditions for conventional NiMH batteries. The first piece of information implied that it would be critical to beat the competition and be the first company to offer customers the features and benefits they demanded in the new product. That would have allowed Back Bay to gain a competitive advantage and keep existing customers
Premium Supply and demand Plug-in hybrid Investment
SIMULATION FOREGROUND READING Back Bay Battery‚ Inc. Overview The battery industry is enormous‚ with worldwide revenues of approximately $45 billion. It is highly fragmented with at least 20 major manufacturers in each technology segment. Because of the wide range of applications of batteries‚ companies have tended to specialize in a particular technology or market application. Disposable batteries‚ such as the widely available carbon-zinc and alkaline cells‚ are available in standard sizes
Premium Rechargeable battery Lithium
uconn.edu Phone: (860)-486-3835 (Storrs Campus) COURSE OBJECTIVES: The objective of this course is to assist you in developing in-depth knowledge relating to the management of innovation and the formulation of a new product introduction strategy. The materials to be used in this course are designed to provide you with a comprehensive exposure to the making of product development decisions. The primary emphasis in the course will be on understanding theoretical concepts and being able to
Premium Innovation 1979 1984
started heavily investing in bringing the new product up to the demanded quality. Then I started losing the core business and missing my sales targets. I got fired. I couldn’t believe it. (oh‚ hbs arrogance!) In my second round‚ I decided that my strategy was fine‚ that the devil was in the implementation‚ so I started to change how I distributed my investments. Then the market sentiment changed‚ my innovative product suddenly was over-delivering and I couldn’t lower the price because the cost of
Premium Investment English-language films Marketing
Decision Rationale Decision 1 In determining our initial strategy‚ we knew that we wanted to focus on the product that would be most profitable and key in on features that are important to the customer. Looking at product sales in 2008‚ the NiMH sold 28.0 M units and the Ultracapacitor sold only 4.3 M units. Based on these sales‚ the NiMH generated $280.3 M and the Ultracapacitor generated $86.2 M. In addition‚ when reviewing the Income Statement‚ the NiMH produced a profitable contribution in
Premium Rechargeable battery
Strategic Innovation: Back Bay Battery In this online simulation‚ students play the role of a business unit manager at Back Bay Battery Company who must balance a portfolio of R&D investment strategies (over 8 simulated years) across products in the portable power market. Other Online Simulations Other Online Simulations from Business Publishing fromHarvard Harvard Business Publishing Back Bay Battery Strategic Innovation Simulation Supply Chain: Root Beer Game This version of the classic Beer
Premium Management Strategic management Project management
Please read the TOWN of EDEN BAY case study on pages 91-92 of your textbook and answer the 4 questions listed at the end of page 92. Make sure to properly justify your answers. 1. Upon investigation‚ you learn that the town does not have a strategic plan or mission statement. in your view‚ does this affect the current situation? Why or why not? * In my point of view‚ I think yes without a strategic plan this might affect their current situation; because having a spreadsheet this make
Premium Strategy Project The Analyst
A battery‚ which is actually an electric cell‚ is a device that produces electricity from a chemical reaction. In a one cell battery‚ you would find a negative electrode; an electrolyte‚ which conducts ions; a separator‚ also an ion conductor; and a positive electrode. Batteries are made of magnesium dioxide‚ graphite‚ electrolytes‚ zinc oxide and a paper soaked in an electrolyte solution. All of this is sealed in a insulated tube for safety. http://answers.ask.com/consumer_electronics/other/what_are_batteries_made_of
Premium Rechargeable battery
Environmental Impacts of the Battery The creation of the battery was invented in 1859 by a man named Gaston Plante. Over the years as technology advances so do they batteries adding different materials like nickel‚ zinc‚ lead‚ graphite‚ carbon and toxic acids such as acid‚ magnesium dioxide‚ and hydrochloric acid making it one of the most helpful inventions known to mankind. Throughout our everyday lives a lot of things we use require a battery. The disposable battery converts chemical energy into
Premium Battery Recycling
Electrical Battery Model for Use in Dynamic Electric Vehicle Simulations Ryan C. Kroeze‚ Philip T. Krein University of Illinois at Urbana-Champaign Department of Electrical and Computer Engineering 1406 W. Green St. Urbana‚ IL 61801 Tel.: 217-333-6592‚ Fax: 217-333-1162 Email: rkroeze2@uiuc.edu‚ krein@uiuc.edu Abstract - Simulation of electric vehicles‚ hybrid electric vehicles‚ and plug-in hybrid electric vehicles over driving schedules within a full dynamic hybrid and electric vehicle simulator
Premium Rechargeable battery Lithium Electric car