SIMULATION FOREGROUND READING Back Bay Battery‚ Inc. Overview The battery industry is enormous‚ with worldwide revenues of approximately $45 billion. It is highly fragmented with at least 20 major manufacturers in each technology segment. Because of the wide range of applications of batteries‚ companies have tended to specialize in a particular technology or market application. Disposable batteries‚ such as the widely available carbon-zinc and alkaline cells‚ are available in standard sizes
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THE UNIVERSITY OF CONNECTICUT SCHOOL OF BUSINESS ADMINISTRATION NEW PRODUCT AND INNOVATION MANAGEMENT (final version dated September 7; updated September 20) Course Number: MKTG 5230 Pre-requisite: MKTG 5115 Classroom: Room TBA (Hartford Campus) Term: Fall 2012 Class Hours: Sep 7 (5:00pm to 8:00pm)‚ Sep 8 (9:00am to 5:00pm) Sep 14 (5:00pm to 8:00pm)‚ Sep 15 (9:00am to 5:00pm) Sep 28 (5:00pm to 8:00pm)‚ Sep 29 (9:00am to 5:00pm) Instructor: Dr. Girish Punj
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the customer. Energy density was rated the highest among all features so we decided to focus on this one. We chose energy density within the NiMH due to its historical profitability. The minimum annual cost for this project was $3M. Since this was our first round of the simulation‚ we decided to invest the minimum required. Our team also felt it was important to focus on process improvement. Learning from the GEOX case study‚ in order to compete with surrounding competition‚ a company must
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1. What was your strategy going into the simulation? Market data analysis stressed two main facts: i) the promising potential of ultracapacitors and ii) surfacing mature market conditions for conventional NiMH batteries. The first piece of information implied that it would be critical to beat the competition and be the first company to offer customers the features and benefits they demanded in the new product. That would have allowed Back Bay to gain a competitive advantage and keep existing customers
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Simulation Strategic Innovation Simulation: Back Bay Battery (v2) Clayton M. Christensen; Willy Shih Added on Sep 22‚ 2014‚ Purchased on Sep 22‚ 2014‚ Expires on Sep 22‚ 2015 Hide Details Product #:7015-HTM-ENGFormat: English Web Based HTML In this single-player simulation‚ students play the role of a business unit manager at a battery company facing the classic Innovator’s Dilemma. Students have to manage R&D investment tradeoffs between the unit’s existing battery technologies
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In my first round‚ I have read the case‚ looked at the available information and applied the BSSE and MI theories to understand what was happening in the market and how I should act. I assumed that the high growth potential market was for the innovative product and I expected the core business to decline over time. I started heavily investing in bringing the new product up to the demanded quality. Then I started losing the core business and missing my sales targets. I got fired. I couldn’t believe
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Strategic Innovation: Back Bay Battery In this online simulation‚ students play the role of a business unit manager at Back Bay Battery Company who must balance a portfolio of R&D investment strategies (over 8 simulated years) across products in the portable power market. Other Online Simulations Other Online Simulations from Business Publishing fromHarvard Harvard Business Publishing Back Bay Battery Strategic Innovation Simulation Supply Chain: Root Beer Game This version of the classic Beer
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TO: Hope Weiss FROM: Nap Paholio DUE DATE: December 11‚ 2015 SUBJECT: Simulation Project Introduction The objective of this lab is to simulate the motion of an untuned vehicle’s suspension driving down an uneven surface. In terms of pitch and bounce‚ the goal of the simulation is to optimize and tune the car’s suspension to ensure an ideal ride over a bumpy surface for the driver. Experimental Method The suspension of car works with two- degrees of freedom: the pitch and bounce. The combination
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------------------------------------------------- SIMULATION REPORT The objective of the project was to trade on a Market Simulation “STOCK TRACK”‚ from 2/13 to 4/20. We were supposed to try to trade different types of instruments in order to gain more knowledge about they are trade in the real world; and how a strategy which seems good can be overturned by the market circumstances. During this period as a conservative‚ I tried to trade less risky instruments. The qualities that I used to
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Assignment 8 – The Simulation Project Judith L. Allen BUSN310‚ American Public University January 27‚ 2013 Assignment 8 – The Simulation Project Multinational corporations face many challenges in their domestic and global environments. According to Ajami‚ Cool‚ Goddard‚ and Khambata “a multinational firm is one in which a certain percentage of the earnings‚ assets‚ sales‚ or personnell of a firm come from or are deployed in foreign locations” (Ajami‚ Cool‚ Goddard‚ & Khambata‚ 2006
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