Something that is printed on practically all AXE products summarizes what AXE is really trying to sell. When one looks at an AXE product there is not much to it; it is usually plain with very little color. Something known as the “AXE Effect” is printed on the bottle and/or can of the AXE product. “The AXE Effect may result in‚ but is not limited to‚ unrelenting female attention and/or late nights.” It is one simple‚ obscene sentence that summarizes what the brand stands for‚ how it is marketed‚ promoted
Premium Marketing Attention-deficit hyperactivity disorder Male
* Founded by France Dominique Mandonnaud in 1969 as a simple perfume shop. * By 1979 the company was already expanded to “several stores” * Originally‚ Sephora was planned to be self-service store that offers a variety of products. * Its founder Mandonnaud rebranded his combined set of stores in order to expand is market. * Mandonnaud extended its branches all over France by acquiring 8% of total French retail perfume market and was purchased by LVMH‚ luxury product group‚ for $262
Premium Social media LVMH Perfume
vile intruders are worse than the chair or the wet plaster‚ so I guess I would mind if they sat next to me after all. I welcome every gust of fresh air delivered by the swish of doors opened by the latest arrivals. People who bathe themselves in perfume are the second worst‚ as regards overpowering aromas‚ to people who don’t bathe at all. I know that I’ll miss that fresh air when the performance starts and come to think of it‚
Premium Odor Olfaction High school
year 1918 the company came into existence under the name Government Soap Factory. Shri.S.G. Shastry a Science student went to UK for higher studies in Oil Technology. After returning to India‚ he conducted several experiments. He evolved with a soap perfume blend using sandalwood oil as the main base to manufacture the toilet soap & thus the famous ‘Mysore Sandal Soap’ took birth in the year 1918. The factory started functioning in its new premises from 1st July 1957. From this year onwards till date
Premium Karnataka Essential oil Perfume
the address of Garrard ’ shops‚ the website address and the Garrard ’ logo in bold letters. The second advert I have chose is by a designer called Yves Saint Laurent ’ or YSL ’‚ this company is known mainly for its perfume and clothes. This advert is advertising a new perfume fragrance however there are six people in the advert who are wearing YSL clothes but the advert is not specifically advertising them. On face value the advert is focusing on a woman surrounded by men the men are in suits
Premium Mick Jagger Rock music Advertising
Master Programs of the Group ISIPCA for the year 2011/13. What led me to apply for your position is that I have been planning a career in cosmetology industry for several years. In my eyes‚ cosmetic and perfume products are the best combination between art and science. My long time fascination with perfume and cosmetic is reflected in my participation starting when I was a little girl. I can remember myself staring at my mom wearing the make up every morning and spraying herself with some liquid substances
Premium Cosmetics Perfume
NATURA Natura Cosméticos S.A. is a Brazilian manufacturer and marketer of beauty products‚ household‚ and personal care‚ skin care‚ solar filters‚ cosmetics‚ perfume and hair care products the company that sells products through representatives in many countries across the world. The company was set up in 1969‚ by Luiz Seabra and became a public company‚ listed on São Paulo Stock Exchange‚ in 2004. Currently the company is the second largest Brazilian cosmetics company by revenue‚ after O
Premium Cosmetics Revenue Personal care
HISTORY: India is a rich land of forest; ivory‚ silk‚ sandal‚ precious gems are magical charms of centuries. The most enchanting perfumes of the world got their exotic spell with a twist of sandal. The world’s richest sandalwood resource is from one isolated stretch of forests land in South India that is Karnataka. the Government Soap Factory during the year 1918. The The origin of sandalwood and its oil in Karnataka‚ which is used in making of Mysore sandal soaps is well known as Fragrant
Premium Karnataka Kingdom of Mysore Perfume
Axe Essence MKT 310 T‚TR 5pm Dr. S. Spralls Patrick Morrissey Introduction Businesses and organizations use advertising as a channel source of marketing in order to communicate a product‚ service‚ or idea to a targeted audience. These companies strive to create a particular advertising appeal‚ which is “the basis or approach used in a advertising message to attract the attention or interest of consumer and/or influence their feeling toward the product‚ service‚ or cause”(Belch & Belch
Premium Advertising Marketing Mass media
The current Axe print advertisement in question is part of a global campaign to promote its new line of “Peace” products‚ trying to strike down the sexist image it had previously. Axe partnered with a non-profit organization called Peace One Day and aims to promote peace in the world by an anti-war agenda and also gender equality. An end to the gender wars. This is an example of using polysemy through the slogan “Make Love‚ Not War”‚ which is the use of the phrase to incorporate multiple meanings
Premium Ideology Gender Feminism