and dental professions. Sales are done mainly with the detailers who were pharmacy school graduates and had couple years of experience as registered pharmacists in drugstores. Bob Marsh‚ with CPI for 12 years‚ married and had two children Marsh’s initial salary was $35‚000 and been raised to over $60‚000 throughout his time with CPI Marsh has 6 different field supervisor throughout the time he was with CPI 60% of detailers had 10 or more years with CPI and only 8% turnover rate per
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years at the time of his termination‚ and had seemingly improved his performance when prompted to do so. Bob was also exceptionally well received by physicians‚ office receptionists‚ and hospital personnel‚ which is a vital attribute when being a “detailer.” His persistent downside‚ though‚ was his lack of organization‚ planning‚ and follow-up‚ and a tendency to question some of the company’s major promotion programs. The central question to this case is‚ “how could this happen to someone like Bob
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500 detailers‚ whose primary responsibility was calling regularly on hospital personnel‚ doctors‚ and dentists to describe the product line and to persuade these medical personnel to use and prescribe Kramer drugs. After having worked at Kramer for 12 years‚ Bob Marsh‚ a detailer of the company‚ was fired for unsatisfactory performance‚ poor attitude‚ and reluctance to improve. Marsh’s abrupt termination of the services stunned some of his clients‚ who regarded him as an outstanding detailer. A
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back to its good old shape again. Finding a specialist in the field is going to be easy‚ thanks to the growing demand for these services‚ the increase in the number of providers in many local scenes these days has been dramatic. Choosing a right detailer to assist you with regards to the vehicle that you want to be attended to though is going to be a different story. After all‚ not every single one of the choices you will find expected to be cut out just right for the job. Make sure that your provider
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Professor Walsh Kris Bonilla Daniella DiBenedetto Fact Sheet: * Company name: Kramer Pharmaceuticals‚ Inc. * Major manufacturer of prescription drugs. * Sales force of over 500 detailers * Detailers responsible for about 200 accounts * 35 District managers * Detailer: Bob Marsh * Worked for Kramer Pharmaceuticals for 12 years * Territory in Toledo‚ Ohio * District Supervisors * John Meredith * Bill Couch * Jim Rathbun * Vince
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the current strength a large and loyal customer base‚ there are still many opportunities for growth‚ especially as it continues to be the market price leader. The brand possesses a strong support of sales through wholesalers‚ merchandisers‚ and detailers. Additionally‚ Allround has enjoyed one of the highest percentages of brand awareness for many years and continues to have strong brand awareness in a market with solid competition and new players regularly entering the market. This brand awareness
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| 2011 | | SUBMITTED BY:AnuradhaGhosh 11PGHR11UrshilaThacker11PGHR57Gunjan Kumar11PGHR20PeeyushPasbola11PGHR37SidheshKamath11PGHR22TanujSrivastava11PGHR56 | [MARKETING PROJECT HINDUSTAN UNILEVER: AXE DEODORANT] | | EXECUTIVE SUMMARY Hindustan Unilever Limited(HUL) is India’s largest fast moving consumer goods company owned by the European company Unilever. The Anglo-Dutch company Unilever owns a 52% majority stake. HUL is the market leader in Indian consumer products with
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level of education to get a higher paying job‚ or dedicate themselves to their work and make their way up the management ladder. There are countless stories of this happening‚ including my general manager at Legends Honda. He started as a simple detailer‚ and after a few years of dedicated hard work he is now the general manager of a car dealership at the age of thirty. “Lazy people want much but get little‚ but those who work hard will prosper (Proverbs
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How to properly care for your E30’s paintwork Making your E30’s paint sparkle like a new car isn’t as simple as it seems. There’s a lot more to getting a car looking in showroom condition than meets the eye. Of course‚ many people will be happy to give their car the once over with a bucket of water with a bit of washing-up detergent thrown in for good measure every 6 months or when they can no longer see out of the windscreen. The secrets to having a car with paintwork better than a brand-new
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its own target group of customers‚ therefore its products vary from watches with low price range‚ to premium priced ones‚ i.e. Blancpain‚ as well as collectible Swatch and Flik Flak. Furthermore‚ the products are sold around the world by 15‚000 detailers‚ and more than 500 shops‚ as well as 1‚000 shop-in-shops‚ plus 140 kiosks. The stores‚ kiosks‚ etc. are present in around 40 countries around the world‚ such as: Austria‚ Belgium‚ Finland‚ France‚ Germany‚ Greece‚ Italy‚ Luxemburg‚ the Netherlands
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