17 2ND PART : THE DIFFERENT POSSIBILITIES FOR EXTENDING THE BRAND 2.1 CONTEXT 2.2 THE DIFFERENT MARKETS 2.2.1 PERSONAL HYGIENE 2.2.2 ORAL HYGIENE 2.2.3 COSMETICS 2.2.4 SKINCARE 2.3 CONCERNING DEODORANTS 2.3.1 THE FUNCTIONS OF DEODORANTS 2.3.1.1 Consumer expectations 2.3.1.2 How deodorants fulfill expectations 2.3.2 THE DIFFERENT TYPES OF PRODUCTS 2.3.3 COMPOSITION 2.3.3.1 Active agents 2.3.3.2
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The Iceman was discovered on the 19th September 1991 by a German couple‚ Helmut and Erika Simons‚ who were hiking near the Austrian and Italian border in the Alps. They both had wandered slightly off trail when Erika spotted a head and shoulders sticking out of the ice‚ she first thought it was a discarded doll‚ but it was later found out to be an ancient traveler now known as the Iceman. The Iceman was quickly named Otzi‚ after the valley Otzhal that was north of his death site. At one glance‚ there
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Grasping the axe. Striking down. Swinging upwards. While he could understand the theory well‚ actually doing it wasn’t that simple. Eugeo was given this task in the spring when he was ten‚ and it would be the second coming of summer since then‚ yet he could only get that pleasant feedback once out of ten swings. He was told by fellow axe users that his predecessor Garitta-jiisan always hit the bull’s eye‚ and even though he didn’t show his fatigue after brandishing the heavy axe‚ but after merely
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Webster’s Dictionary describes it as “a preparation that destroys or masks unpleasant odors” In other words deodorant is something many put on everyday to cover the bad smell called body odor. Webster describes this as “a preparation used to reduce perspiration” So it’s also something many put on everyday to Stop sweating and prevent body odor. Aluminum Chlorid Aluminum Chlorohydrate Aluminum Chlorohydrex Polyethylene Glycol Complex Aluminum Chlorohydrex Propylene Glycol Complex Aluminum
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products‚ the image of a woman comes into our minds immediately. However‚ in the deodorant segment in India‚ men have overtaken the women with a significant lead. In fact‚ of the Rs 1‚400-crore deodorant market‚ the male segment contributes Rs 1‚000 crores‚ pegging the male to female ratio at 70:30. Greater usage of deodorants among Indians can be attributed to greater awareness of hygienic practices and affluence. Deodorants are used by both men and women in the middle and upper classes and with greater
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In this novel‚ we follow the journeys of Billy and his coons. He goes on dangerous trips with his coonhounds‚ and even meets with the ghost coon. Billy enters his coons in an annual coon hunting competition‚ and the winner depends either if you read the book or watch the movie. Billy’s coonhounds make the ultimate sacrifice to protect Billy and gave their lives for his safety. These two coonhounds will be remembered for their heroic actions. In order to understand the differences and the similarities
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UNIVERSIDAD PANAMERICANA ECEE INTERNATIONAL APPLIED MARKETING “FINAL PROJECT INTERNATIONAL COMPANY: COLGATE” TEACHER: MIB. ALEJANDRA TENORIO NOGUEZ TEAM: ALEJANDRO ARRIOLA PRIETO 0110839 SAMUEL ÁVILA ROBLES 0149603 JONATHAN ARMANDO BELTRÁN DE LEÓN 0152133 JOSÉ ANTONIO RODRÍGUEZ GARCÍA 0147021 HASSAN ALEJANDRO SILVA VARELA 0151929 ALEJANDRO VARGAS TARACENA 0141442 MAY 13‚ 2012 I. Colgate a. Reasons for choosing the company. Colgate is known as a worldwide company
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MARKETING ASSIGNMENT PART-2 DEODORANTS The Positioning Statement For today’s youth who are bustling with a Go-Getter attitude‚ who want to be active and fresh during the long and tiring hours of the day and night‚ across seasons‚ Y-X is a deodorant that provides instant freshness with just a spray that stays with you 24x7. Its not only targeted at youth by age‚ but for those who are 18-25 by heart. It is one stop solution to fragrance related blues. Unlike the
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paper is on compare-contrast of two advertisements dealing with two beauty products. One will be targeted towards men‚ while the other will be targeted towards women. The two beauty products advertisements that will be compared and contrast are the Axe Body Spray advertisement (18-19) and the Victoria’s Secret fragrance mist advertisement (Bath and Body Works). Both advertisements use different marketing promotions technique to try to get the attention and win over their target audience. The manufacturers
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Sprinkles Red Velvet Cupcakes Yields 15 insanely delicious cupcakes Ingredients: 1 1/3 cups all-purpose flour 3 Tbsp cocoa powder 1/2 tsp baking soda 3/4 cup salted butter‚ firm but not cold* 1 cup + 2 Tbsp granulated sugar 2 large eggs 1 Tbsp red food coloring 2 tsp vanilla extract 1/2 cup whole milk 1 tsp distilled white vinegar 1 recipe Cream Cheese Frosting‚ recipe follows Directions: Preheat oven to 350 degrees. In a mixing bowl‚ whisk together flour‚ cocoa powder and baking
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