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    Avon Company

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    Formulation – Avon Products Inc. Group Members | Bushra Nazeer | 094532-119 | Adnan Nazir | 111534-030 | Saqib Latif | 094532-105 | Akeela Tufail | 094532-080 | Saima Naseer | 094532-131 | Muhammad Waqar | 111534-028 | Submitted to: Mr Mohsin Rauf Date: Aug 4‚ 2012 Contents Final Project – Business Strategy 1 Strategy Formulation – Avon Products Inc. 1 Executive Summary 4 Scope 4 Introduction – Avon Products‚ Inc. 5 History 5 Establishment of the Company 5 Growth

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    Resources Capabilities

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    CSAC05 1/13/07 9:21 Page 123 5 Analyzing Resources and Capabilities Analysts have tended to define assets too narrowly‚ identifying only those that can be measured‚ such as plant and equipment. Yet the intangible assets‚ such as a particular technology‚ accumulated consumer information‚ brand name‚ reputation‚ and corporate culture‚ are invaluable to the firm’s competitive power. In fact‚ these invisible assets are often the only real source of competitive edge that can be sustained over time

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    Use of ResourcesCapabilities and Core Competences. Resourcescapabilities and core competences Resourcescapabilities and core competencies are the foundation of competitive advantage. Resources are bundled to create organizational capabilities. In turn‚ capabilities are the source of a firm’s core competencies‚ which are the basis of competitive advantages. Here‚ we define and provide examples of these building blocks of competitive advantage. 1. Resources Broad in scope‚ resources cover

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    many of competitors. There are many elements could effect to exist and development of a company‚ and one of the most important elements is the innovation. “Not to innovate is to die” (Freeman‚ 2005‚ p.266). We could define the innovation as “… (innovation) life cycle is an S-shaped logistic curve consisting of three distinct phases: emergence (the development of the product or service‚ its manufacturing capabilities‚ and its place in the market)‚ growth (where the product family pervades the market)

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    3.0 Resources and capabilities This paragraph begins by laying out the theoretical dimensions: Resources and capabilities Definition of resources In order to get a deeper understanding of the concept resources‚ a definition can shed some light on this matter. While a variety of definitions of the term resources have been suggested in the literature of resources‚ this paper introduces the definition first suggested by Teece et al. (1997) who determined resources as ‘firm – specific assets that

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    Summary 03 2 Resource Demands 04 2.1 Financial Resources 2.2 Human Resources 04 2.3 Physical Resources 05 2.3.1 Location 05 2.3.2 Technological Resources 05 2.3.3 Marketing 06 2.3.4 Infrastructure Resources 06 2.4 Intangible Resources 06 2.4.1 Brand 07 2.4.2 Reputation 07 2.4.3 Goodwill 07 2.4.4 Organizational Values 07 2.5 Value Chain Analysis 07 3 Resource Availability 09

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    you identify as Sony’s resourcescapabilities and core competencies? Does Sony have a sustainable competitive advantage? Sony Corporation is considered one of the world’s most successful companies‚ operating in the “electronics‚ games‚ music‚ films and financial services” industry (Hanson et al‚ 2001). Sony is known for creating “products that stimulate the senses and refresh the spirit” (Sony‚ 2007). Effectively managing a combination of its resourcescapabilities and core competencies‚ has allowed

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    pid=5711%5B [Accessed 8 June 2014] Bain‚ J Barney‚ J.B. (1991). Firm’s resources and sustained competitive advantage. Journal of Management‚ 17: 99-120 Barney‚ J.B Jean‚ S. (2014) Dallas News. Ranking: AT&T is the most valuable bank in Texas. Available from http://bizbeatblog.dallasnews.com/2014/03/ranking-att-is-the-most-valuable-brand-in-texas.html/ [Accessed 25 June 2014] Grant‚ R Grant‚ R. (2005) Analyzing Resources and Capabilities. Contemporary Strategic Analysis. Volume 5 p.130-185 Kanter‚ R Lieberman

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    Chapter 3 – Strategic Capability In the previous chapter‚ we learned how to analyse the environment that surrounds a company. But‚ it is also important to study the internal strategic capabilities of the firm‚ because‚ since your competitors are in the same environment‚ that is what distinguishes the companies performances. Foundations of Strategic Capability Strategic Capabilities can be defined as the resources and competences (strategic assets) of an organisation needed for it to

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    The Analysis of Burberry’s Sustainable Competitive Advantage base on its Resources and Capabilities Introduction Burberry is a British luxury brand founded by Thomas Burberry in 1856‚ which design‚ sources manufactures and distributes high quality apparel and accessories for men‚ women and children. Burberry “has been defined by an overt Brutishness‚ a trio of instantly recognizable icons (the trench coat‚ the trademark check‚ and the ‘prorsum’ knight logo)‚ and a deft creativity that ensure

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