Literature Review ‘Mobile marketing’ is a dynamic and cutting-edge channel of communication for marketing messages. Before evaluating whether there is a future for mobile marketing‚ it would be sensible to analyse the current literature in this area. To begin with‚ this paper will look into the growth of the mobile phone globally and how the term ‘mobile marketing’ has developed. From here‚ it is important to get an in-depth understanding of how consumers’ attitudes <TO WHAT?> contribute
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2011 By Emmanouil Kaldis‚ Student: Emmanouil Kaldis 090043443 Subject: THE DISPOSITION EFFECT Behavioral finance and stock trading: what does the empirical evidence tell us about the disposition effect? INTRODUCTION. One will think that when a stock is considered a winner the investor will be willing to hold this stock and try to get rid of the loser stocks. In contrast‚ studies have indicated that there is an anomaly affecting the investor’s behavior on stock trading. In Hersh Shefrin
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attributable to low FV consumption. Inadequate FV intake in Australia is thought to be responsible for 2.1% of the overall burden of disease.10 Increasing individual FV intake could reduce the burden of cardiovascular disease by 31%.11 In particular reviews of studies have indicated that FVs reduce the risk of developing cancer12; cardiovascular disease13 and obesity.14‚15 A meta-analysis of studies investigating FV intake and the incidence of type 2 diabetes indicated no significant benefits for increasing
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David Friedman Charles Wright Dan Kalowsky John Daniel Electronic Voting Literature Review Computer scientists who have done work in‚ or are interested in‚ electronic voting all seem to agree on two things: Internet voting does not meet the requirements for public elections Currently widely-deployed voting systems need improvement Voting on the Internet using everyday PC’s offers only weak security‚ but its main disadvantages are in the areas of anonymity and protection against coercion and/or
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Literature Review From the time of independence‚ India has been suffering from acute poverty‚ most of it is chronic in nature. If we look at the percentage of people below the poverty line‚ we do notice a sharp fall‚ but the absolute number remains increasing at a high rate. The situation keeps aggravating despite of several poverty alleviation programs that are implemented every year. The main reason for such failure‚ apart from the implementation issues‚ would be the measurement and numbers on
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Literature Review: According to Casse and Banahan (2007)‚ the different approaches to training and development need to be explored. It has come to their attention by their own preferred model and through experience with large Organisations. The current traditional training continuously facing the challenges in the selection of the employees‚ in maintaining the uncertainty related to the purpose and in introducing new tactics for the environment of work and by recognizing this‚ they advising on
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Literature Review How does exposure to violence relate to violent crimes in American society? Exposure to violence can encompass three of our senses. We will see it‚ hear it and unfortunately touch it as well. Most of our exposure will come from seeing and hearing. We watch movies‚ television we experience violence in our homes‚ schools‚ workplace or simply being out and about‚ we may experience some sort of violence. The majority of us experience violence and abstain from it as best we can while
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LITERATURE REVIEW: MOBILE PHONES AND ITS USAGE Today‚ mobile phones are very common and prevalent in our society. Human relationship and mental concentration are now replaced by electronic connections.Mobile phones have become a necessity and this industry is taking every one’s mind by storm. This technology brought many facilities with it i.e. convenience‚ ease of usage‚ accessibility because of which people gets connected with each other in case of emergency‚ can enjoy music‚ can carry it anywhere
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| | Literature Review People do suffer from loss and grief at some point of time. Loss and grief can occur at homes or at workplace but both leave a significant effect on the person. Personal losses may include death of a close one‚ suicide‚ divorce‚ accident etc. Work place loss and grief would take place in case of termination‚ death of a co- worker
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LITERATURE REVIEW : INFLUENCER MARKETING INTRODUCTION Influencer marketing has emerged as one of the fastest-growing social marketing practices as brand marketers look to connect with consumers and customers in meaningful and authentic ways often through the collective voice of active bloggers that are passionate and vocal about the brands they love. It represents a form of Word of Mouth marketing‚ which we define as an unpaid form of promotion – oral or written- in which satisfied consumers tell
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