Literature Review on Marketing Strategies Posted on December 22‚ 2011 by bernard Leave a comment Research conducted by Cuthbertson & Bridson (2006) highlights the specific marketing strategies employed by retailers to increase customer loyalty. The research presents the internet as a potential medium of driving loyalty in the consumers. Fiorito & Laforge (1984) on the other hand have conducted a research on smaller retailers and what kind of marketing strategies they have employed to stay
Premium Marketing Marketing strategy Retailing
International Journal of Business and Management August‚ 2008 Projects and Their Management: A Literature Review Guru Prakash Prabhakar Bristol Business School University of the West of England Coldharbour Lane‚ Frenchay Campus Bristol- BS16 1QY‚ UK Tel: 44-117-328-3461 E-mail: guru.prabhakar@uwe.ac.uk Abstract Over the years and more importantly in the recent past projects have been used as a delivery mechanism to do business and accomplish objectives. No wonder it has become
Premium Project management
Literature review of Efficiency and productivity of banking firms Introduction Measuring the efficiency and productivity of banking firms has been playing a predominant role in helping managers or regulators to achieve a better understanding of the success or failure of policy strategies and make better decisions. Furthermore‚ the evaluation results of efficiency are also of major importance to stock owners‚ depositors and investors. The influence of ownership on cost and profit efficiencies
Premium Bank Finance Property
Appendix 2: Environmental and Social Impacts of Mining This appendix is meant to provide a brief review of the literature with regard to environmental and social impacts from mining‚ as well as key regulatory issues. Key Environmental and Social Impacts Environmental and social impacts of mining have been well-documented and an ample literature exists on this topic. The following discussion summarizes those environmental and social issues that formed the basis for the Mining and Critical Ecosystems
Premium World Heritage Site Mining
3. Literature Review Within the last decade in particular‚ there have been many reports which identify the need to improve questioning which takes place within the classroom and the importance of using them to stretch and challenge learners. “Questions play an important role in the processes of teaching and learning because children’s achievement‚ and their level of engagement‚ depend on the types of questions teachers formulate and use in a classroom”. (Kerry‚ 2002). Effective questioning
Premium Question Lev Vygotsky Zone of proximal development
With the significant manipulation in the representation of women in the society‚ it is surprising that the relationship between globalisation and gender inequality have attracted considerable attention in the recent decades. The stereotypic representation of Asian women has been an ongoing issue constantly in conflict within Asian countries. It has been acknowledged that women lacked in the benefits of rights and privileges. They are crucially restricted in terms of education‚ work‚ financial opportunities
Premium Gender Gender role
LITERATURE REVIEW Semiotics is an important concept when it comes to studying media and communications because we use signs whether it is seen‚ heard or felt in order to communicate. Umberto Eco (1975‚ p.7) defines semiotics in a broad sense that it is ‘concerned with everything that can be taken as a sign’ however it is unclear specifically what a ‘sign’ is‚ Daniel Chandler (2007‚ p2) elaborates further on Eco’s definition by stating that semiotics is ‘anything that stands for something else’.
Premium Semiotics Ketchup H. J. Heinz Company
LITERATURE REVIEW INTRODUCTION OF ENZYMES Enzymes are complex proteins that cause a specific chemical change in all parts of the body (David C. Dugdale‚ 2011). When we understand enzymes we understand cells (Marshall Brian‚ 2001). In many organisms most chemical reactions are catalyzed -when a substance speeds up the rate of a chemical reaction- by enzymes. Each enzyme controls a certain function that happens in a cell. Still each one has its own process and rate that it converts molecules. Studying
Premium Digestion Enzyme
A Literature Review on International Business Introduction Engaging in international business is one of the most important factors that a businessman must consider in order to gain more financial strength and stability for his company. One reason of investing to other countries provides a much larger opportunity for growth. But the success of a business also depends on choosing the right country to transact with‚ and having the ability to negotiate with that country in terms of their rules and
Premium Management Business Economics
Research believes that "Human organizations can only be understood as whole entities" (Baskerville‚ 1999) and that social processes are best to be studied when change is introduced to observe the effects of these. Furthermore‚ It makes use of a cyclical approach in order for an initial holistic understanding of a social setting. The action research literature has strongly challenged the character of positivism. It is believed that this type of research is derived from a different ontological basis; it tends
Premium Research Participatory action research