SEGMENTATION‚ TARGET MARKET SELECTION AND POSITIONING (STP) PRACTICE in AUTOMOTIVE INDUSTRY | Marketing Management | | CONTENTS GENERAL INFORMATION 2 OVERVIEW OF THE INDUSTRY 2 PROCESS OF SEGMENTATION 6 Demographic Features 7 Age Factor 7 Gender Factor 7 Income Factor 8 CHOICE OF TARGET MARKET 9 Five Patterns of Target Market Selection 9 Single-Segment Concentration 9 Selective Specialization 9 Product Specialization 9 Market Specialization 10 Full Market
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TREND OF THE AUTOMOTIVE AFTERMARKET ➢ UNDERSTAND THE CREDIT MANAGEMENT ➢ ESTABLISH A RELATIONSHIP BETWEEN BUSINESS TREND CONTENTS 1. SOME IMPORTANT TERMS AND ACRONYMS 2. BOSCH GROUP 3. BOSCH LTD. 4. BUSINESS SECTORS OF BOSCH 5. CORPORATE SOCIAL RESPONSIBILITY BY BOSCH 6. INTRODUCTION 7. AUTOMOTIVE AND AUTOMOTIVE AFTERMARKET INDUSTRY 8. GLOBAL SCENARIO 9. VEHICLE PARC –SIZING INDIA’S AUTOMOTIVE AFTERMARKET
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------------------------------------------------- ------------------------------------------------- Branding in the Automotive Industry: A Comparative Study Between BMW and Audi ------------------------------------------------- ------------------------------------------------- 2. Background ------------------------------------------------- ------------------------------------------------- BMW and Audi are two of the most recognized brands in the automotive industry globally. Being well known trademarks‚ their pricing diversity is
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services d. Customers e. Suppliers We will discuss those points one by one for automobile industry with respect to Pakistan and Bangladesh. Automotive Industry in Pakistan: The Automobile industry has been an active and growing field in Pakistan for a long time‚ however not as much established to figure in the prominent list of the top automotive industries. Despite significant production volumes‚ transfer or technology remains low. Most cars in the country have dual fuel options and run on
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jobs. Students can be offered part-time entry level technician positions. The students can be given the opportunity to assist the experienced mechanic and learn automotive work. They can start out by performing basic duties such as cleaning oil spills‚ maintaining tools and equipment. This can also give the experience mechanic more time to focus on performing quality work to receive high customer satisfaction. For recruiting experience technicians‚ he can use ads and websites. In the ads‚ whether
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choosing what career they wanted‚ they were probably told that dealership technicians make a lot of money. If they had plenty of customer paid work to work on‚ they probably could make a lot of money. However‚ nowadays cars are much better built‚ and the need for service of cars is much less than a decade ago. You can also find yourself working on a lot of warranty work. Do you think that the big car companies pay their technicians very well? What about customers who put aftermarket parts on their
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The automotive mechanical and collision repair industries have always had changes over the years‚ requiring new diagnostic tools and new hand and air tools frequently. However‚ the newest upcoming changes may require a change in how technicians work on vehicles in addition to new diagnostic and repair tools and equipment. Vehicles no longer use only steel or fiberglass‚ so collision repair technicians must learn new skills‚ including welding aluminum and high strength steel. Almost all automotive
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Title of the paper: Corus Tubes: Advice on the marketing strategy in the automotive market Advice on Corus automotive marketing strategy Table of contents Subject Page Table of content 2 Introduction 3 The competitive advantage of corporate image 3 The identification factor 3 Image 3 Research 5 Conclusion and advice 6 References 7 Appendices Appendix A: Research question‚ sub-questions and hypothesis 9 9 Appendix B: Survey questionnaire
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Germany’s economic strength has been based on car production to a great extent. The automobile industry is one of the dominating sectors because many economic activities rely on and are linked to automobile production (i.e. tire industry‚ plastics industry‚ metal processing). If you include suppliers‚ car services‚ garages or retailers‚ a total of about 5 million employees (1 out of every 7 jobs in Germany) depend on the success of the automobile industry. The automobile industry also involves a
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Module 4 – Practice Questions Concierge Consider the concierge service at a large resort. The concierge helps guests with various tasks‚ including reservations at local restaurants or offering advice on various local activities. On average‚ 12 guests arrive at the concierge desk per hour (the standard deviation
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