ESCOLA SUPERIOR DE COMUNICAÇÃO SOCIAL ANÁLISE DAS 5 FORÇAS DE PORTER Introdução Michael E. Porter é uma figura essencial do Marketing Estratégico. Autor de quase duas dezenas de livros e artigos‚ sobretudo nas áreas da Estratégia e da Competividade. As Cinco forças de Porter são pela primeira vez mencionadas e estruturadas no seu artigo “How competitive forces shape strategy” para o Harvard Business Review na edição de Março-Abril‚ onde em dez páginas esboça os princípios do que define como
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International SEPT Program‚ University of Leipzig AN ANALYSIS ON THE COMPETITIVENESS OF VIETNAMESE FRUIT AND VEGETABLE SECTOR Name of student: Dinh Kim Quynh Diep Email of Student: dkqdiep@yahoo.com SEPT ID Number: 08-02 Matriculation Number: 3227473 Module Number: 103 Supervisor: Prof. Dr. Utz Dornberger & Dr. Noor Un Nabi Date of Submission: March 14th‚ 2013 CONTENTS 1. INTRODUCTION ............................................................................................
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In which industry does P&G compete? Apply Porter’s Five Forces Model to the industry. Is this an attractive industry? P&G is one of the leading companies that are operating in the household consumer product industry. P&G’s threat of substitution is extremely high as there are many companies producing household consumer products‚ both national and international such as Clorox‚ Kimberly-Clark and Colgate-Palmolive CL. Also‚ P&G is also competing with retailers private label brands
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Chapter-1 PUBLIC SECTOR IN INDIA (Overview & Profile) -1- PUBLIC SECTOR IN INDIA 1.1 EVOLUTION These included the Railways‚ the Posts and Telegraphs‚ the Port Trusts‚ the Ordinance Factories‚ All India Radio‚ few enterprises like the Government Salt Factories‚ Quinine Factories‚ etc. which were departmentally managed. 1.1.1 Prior to Independence‚ there were few ‘Public Sector’ Enterprises in the country. 1.1.2 Independent India adopted planned economic development policies in a
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European Luxury Sector - Investment Strategy and value creation of the European Luxury Firms Kim-Yann BREDOUX Arthur DAVID François THOMAS N.CROFT Summary Executive summary Introduction In a first time‚ it matters to define the concept of luxury‚ which isn’t a clear concept. It seems that luxury is something that people feel differently. There is no official definition of luxury according to the fact one or another perceives it differently‚ in terms of quality
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consider and they contribute to an analysis and critique of the hotel industry’s internet strategy. In his Harvard Business Review article of 2001 Porter said “To find the answer we need to look beyond the immediate market signals to the two fundamental factors that determine profitability: Industry structure‚ which determines the profitability of the average competitor and sustainable competitive advantage which allows a company to outperform the average competitor” (Porter‚ 2001). This paper examines
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BİRGİT OBERER WHICH GIS SYSTEMS ARE USED IN ISTANBUL/TURKEY. ŞÜKRÜ PAPAK 2008.01.04.020 5/27/2012 IT.413.1-2011.2 GEOGRAPHIC INFORMATION SYSTEMS Many GIS activities and projects are going on in Turkey as it is happing in the modern World. For Turkey‚ these activities can be categorised under three main sections‚ which are public‚ private and education sectors. One of the project which is called National Spatial Information System has been designed under the Prime Ministry‚ national security
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Making Business Decisions I: Porter’s Five Forces Analysis 1. There are several things to look at with Buyer Power: bargaining leverage‚ buyer volume‚ substitute’s available‚ buyer’s incentives and price sensitivity are just a few things that encourage buyers to purchase. Buyer power is high when the buyers have many choices of where and who to buy from and low when there are few choices. Broadway Café is located in downtown along with at least five other coffee shops. This means buyer power
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EDLP‚ and uses economy of scales from stocking its hypermarkets to keep prices low. 49% of Rimi Baltic’s turnover in 2008 was in Latvia‚ and for the purpose of this analysis‚ determining whether Rimi Baltic to should expand as a discount grocer into the UK‚ the country of Latvia will be used as a main point of reference. PEST Analysis Political: In recent history the two most significant dates in Latvia’s political evolvement have been 1991 and 2004. Both have impacted greatly on forming Latvia’s
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Perspective Bill Russo Edward Tse Tao Ke The Path to Globalization of China’s Automotive Industry Contact Information Beijing Bill Russo Senior Advisor +86-10-6563-8300 bill.russo@booz.com Shanghai/Beijing Edward Tse Senior Partner +86-10-6563-8300 +852-3650-6100 +86-21-2327-9800 edward.tse@booz.com Tao Ke Principal +86-21-2327-9800 tao.ke@booz.com Booz & Company EXECUTIVE SUMMARY China is the world’s factory for “everyday low price” merchandise. Sara Bongiorni’s amusing yet engaging
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