goods in the global marketing is extremely challenging. Discuss the major political‚ economic‚ socio-cultural‚ technological‚ legal and ecological challenges that a global marketing manager may have to contend with? The following analysis known as the PESTEL analysis is a framework used to scan the organization’s external macro environment which refers to forces that are part of the larger society and affect the micro environment. Selling and marketing goods in the global market intensifies these
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PESTEL Analysis Political The government reduced drinks driving and binge drinking have resulted in a decline in beer consumption. Also‚ the introduction of the ’No Smoking in public buildings’ law would have an impact on people drinking in pubs. Economical Whilst sales volume have fallen‚ sale value has increased. This is due to premium products such as fruit beers. Large supermarkets are offering cut price deals to entice customers into their shops. There has been a high rise in packaging
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PESTEL-analysis for shipbuilding industry at the Russian Far East Group of factors Representation Conclusion (O/T) Political factors Governmental policy Tax policy Russian – Chinese and Russian-South Korean relationships Level governmental subsidies World Oil & Gas market Concentration of governmental efforts for construction and development of infrastructure of Russian fleet. Maintenance of good technical condition of Russian fleet for successful completing of its goals and
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PESTEL ANALYSIS OF EUROPEAN BREWING INDUSTRY Political * Government organising public events in order to make public aware about the effects of alcohol consumption on the health. * Government is imposing restrictions on consumption of beer and alcohol products. * If anyone is influenced by alcohol in doing crime they are fined with high penalty. This initiative taken by the government was one of the reasons that transformed the buying behaviour of European market. Though would be classified
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proposes to investigate the effects of recession on the automobile industry in world specifically in United Kingdom‚ United States‚ India and Japan. This includes its effects on employment sector‚ advertisement sector‚ Research & Development Sector‚ Banking Sector and other sectors related to this‚ the effect on overall economy and the related terminologies thereof. Also‚ the aim is to the study of effect of recession on downturn in automobile industry due to changes in Trade Agreements between two countries
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PESTEL analysis Political/Legal Environment Over the past several years‚ there has seen a plethora of patent lawsuits within the smartphone industry. In the highlycompetitive environment‚ manufacturers of handsets have been aggressive in protecting their intellectual properties by suingcompetitors by claiming infringements on patents. For example‚ in March 2010‚ Apple sued HTC for allegedly infringing on20 Apple patents (Weil‚ 2010). Apple also sued Nokia in 2010 for similar patent infringements("Patent
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Case Study of Automobile Industry Research on General Motors Description of Automobile Industry: Automobile industry is the modern manufacturing industry including commercial vehicles (CVs)‚ cars‚ three-wheelers and two-wheelers segments. The automotive industry has been playing a leading role in spurring growth in economies throughout the world since the industrial revolution. It is a sector characterized by not only tremendous potential growth‚ but also very high profile trade disputes‚ and
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forces in business -- operations‚ strategies‚ structures‚ ownership‚ and performance. These forces cut across many industries to force changes that‚ in turn‚ have had significant economic and social impacts in rural communities. Structurally‚ the emerging lithium-ion battery technology industry is uncharacteristic of typical agricultural processing. The lithium-ion battery technology industry grows out of its developmental stage into a more embedded role. The ability of traditional firms to achieve competitive
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CSR PRACTICES IN TOURISM AND HOSPITALITY Content Executive Summary As the world’s largest hotel company by rooms‚ InterContinental Hotels Group (IHG) are always under public scrutiny for every action that they do. All the actions have a direct impact socially‚ culturally‚ economically‚ environmentally and politically. Zooming in on the corporate social responsibility (CSR) in particular‚ we are going to evaluate the strategies and
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Course Details 2 1.1 Course Details 2 1.2 Semester Details 2 1.3 Student Details 2 1.4 Academic Advisor 2 2. Topic of Research 3 2.1 Research Topic 3 2.3 Statement of Purpose 3 3.1 Introduction to Mergers & Acquisitions in Automotive Industry 4 3.2 Rationale of research project 4 3.3 Statement of Research Objectives 4 4. THEORETICAL FRAMEWORK 5 4.1 Mergers & Acquisitions 5 4.2 Recent Trends in Automotive Mergers & Acquisitions 5 4.3 Debates in the field of M & A 6 4.4 Key
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