| | Course: | BA PR | | | Student ID: | 02/00606/09259 | | | Lecturer: | MS VICORIA BBOSSA | | | Module: | AUDIENCE ANALYSIS AND MEDIA RESEARCH | | | Module Code: | PR 211 | | | Assignment Number: | 1 | | | Date Issued: | 20/02/2013 | | | Due Date: | 06/03/2013 | | | Assignment Brief: | Differentiate between Audience Analysis and Media Research with clear examples relating to the United Against Malaria campaign | | | | Guide to Students | |
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1 Broadcasting and Narrowcasting: How Audience Size Impacts What People Share ALIXANDRA BARASCH JONAH BERGER* * Alixandra Barasch (abarasch@wharton.upenn.edu) is a doctoral student and Jonah Berger (jberger@wharton.upenn.edu) is the James G. Campbell Jr. Assistant Professor of Marketing at the Wharton School‚ University of Pennsylvania‚ Philadelphia‚ PA 19104. The authors thank Ezgi Akpinar‚ Amit Bhattacharjee‚ Cindy Chan‚ Zoey Chen and Deborah Small for helpful comments on earlier versions
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Audience and Communication Release BCOM275 September 10‚ 2012 Audience and Communication Release Communicating with an audience is an everyday part of life through the use of verbal and nonverbal techniques. When‚ a sender is preparing a message it is essential they conduct an audience analysis and make any necessary adjustments to the message for the intended audience. The sender must identify the pertinent information that must be sent and relay it effectively to ensure their receivers
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Audience Analysis This encomium‚ praising New York Fashion Week is one of the most well known events in the fashion industry. I have chosen fashion week to show my audience of inspiring designers as well as many opinionated “Vogue” readers and everyday people who crave high end fashion. It will show the dedication and hard work a designer much out forth in order to make not just a simple outfit but a mesmerizing and breathe taking design. An inspiring designer should be serious about their
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Leanne Canillas ENL-356 Dr. Lulu Sun Short Paper 1 Writing to Engage an Audience Inspirational speech and writing always rests on a balanced combination of rational rhetoric and emotional motivation. It prompts the readers and listeners to view the world in a way the speaker or writer views it. When the writer’s voice is as vibrant as the words that are displayed on paper‚ the audience’s attention is captivated with an open ear and essentially a more open mind to the author’s message.
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Audience analysis is fundamental to the success of any message: to capture and hold an audience’s attention and to motivate readers and listeners‚ you must shape your message to meet the audience’s goals‚ interests‚ and needs. It is good to gear your message to your audience in order to solicit the feedback or outcome you are looking for. What about when your audience is diverse? How do you structure your communication in order to address the majority? How do you support your argument? Their
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Writing for Various Audiences How do you earned respect? Respect according to the author is not what you dictate‚ but it is about your attitude. Firstly‚ respect is earned when you give respect to others. In an organization or the business world one need to earned respect from his subordinates by respecting them. The managers or owners do earned respect by respecting opinions‚ time‚ and the work that others do. Secondly‚ if you have not earned respect‚ you can recreate respect. You can recreate
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Complete a close analysis of a TV studio produced show or segment that includes a studio-based interview. Identify and discuss the format and production elements used to execute a studio-based interview. 1 Michael Parkinson made his debut as a talk show host with his own Parkinson show in 1971. After being on air for 25 years Parkinson came to an end as Michael Parkinson retired. Parkinson falls under a factual programming/ light entrainment TV genre. Generally‚ Parkinson uses a simple format
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Target audience: 10 marks The target audience should be described using multiple segmentation variables. CUSTOMER DIVERSITY AirAsia’s main customers are still those who could not previously afford to fly‚ but its passenger profile is changing as it adds destinations and increases brand awareness. "The economically disadvantaged are there‚ and the main market is still the mass market -that will never change -but we are reaching markets that we never dreamt of‚" says Fernandes. "Goldman Sachs executives
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Analysis of a Barnardo’s advertisement ‘life story’s target audiences This advertisement was created in an unusual way of telling the narrative the other way round‚ it tells us a story about the boy who is in a difficult situation from how he is nowadays to how he was. Most of the time‚ they use medium shot to let audience feel that the boy is directly talking to you including more specific emotions and reactions. From the beginning‚ the boy sat in an typical interview setting‚ and then‚ it’s
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