28 On the cover Seeing through biases in strategic decisions Artwork by Paul Wearing 29 30 The case for behavioral strategy Dan Lovallo and Olivier Sibony 46 How we do it: Three executives reflect on strategic decision making WPP’s Sir Martin Sorrell Kleiner Perkins’ Randy Komisar Xerox’s Anne Mulcahy 58 When can you trust your gut? A conversation between Daniel Kahneman and Gary Klein Also in this package: 44 68 A language to discuss biases Taking the bias
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years I have had here. Only with such knowledge compiled can I complete this report. Finally‚ I would like to thank Mr. Vu Tuong Phan‚ the branch manager of Damco’s office in Hanoi‚ Mr. Nguyen Tuy Anh‚ the Sales manager together with the staff here for enabling me to be an intern of Sales Department and observe their daily operations and for facilitating me while I was writing this report. Phạm Hương Liên Air freight forwarding service at Damco ii TABLE OF FIGURES Figure 1.1: Organizational
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AN ANALYSIS OF IMC AUDIENCE CONTACT TOOLS By GL Morgan Topic: An Analysis of IMC Audience Contact Tools Marketing Communications Name of the tutor Institution Date (2130 words ) Tables of Contents I. Executive Summary…………………………………….……………………….1 II. Introduction…………………………………….………………………………..2 III. IMC Audience Contact Tool……………………….……………………………3 A. Broadcast media…………………………….……………………………3 B. Print Media………………………………….……………………………4 C. Public Relations And Publicity………………….……………………….4
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Audience Development: Broad and Niche Markets How do we get people to come to the theatre in an era of instant gratification? Movies are simply available all the time. Although pessimists might feel live theatre is a dying art‚ there will truly always be a place for it—the difficulty is making sure the audience knows it’s there and knows how to take advantage of it. In order to maintain 501c3 tax status‚ not-for-profit theatre companies must prove they are producing work that follows the mission
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AUDIENCE STRATEGY FOR ALL PROFESSIONAL BUSINESS COMMUNICATION WHY IS STRATEGY IN BUSINESS COMMUNICATION IMPORTANT TO YOU? While this particular career-management resource tool‚ at first‚ may seem to you unrelated to your “getting the job done‚” in fact‚ the following information ultimately will make the tasks of the job search easier and more effective and will help boost your self-confidence. Communication is the use of language to inform‚ to persuade‚ or to change someone. Using an intelligent
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Old-school selling is on the brink of extinction. Sales professionals must harness virtual and social tools to survive in today’s new sales world. TOC TABLE OF CONTENTS INTRODUCTION: Hunting vs. Hunted‚ by Scott Tapp‚ PGi......................................................................................................................... 3 CHAPTER 1: The New Era of the Cold Call‚ by Jonathan Farrington‚ Top Sales World.............................................................
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How are the elements of realism used to present believable characters to the audience? "If you know your character’s thoughts‚ the proper vocal and bodily expressions will naturally follow" said by the creator of realist theatre Constantine Stanislavski‚ is used heavily in the assistance to the portrayal and understanding of the characters in Ray Lawler’s ‘Summer of the Seventeenth Doll’. Actors and actresses can achieve great heights with the depiction of the characters through Lawler’s use of
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The style and the concerns of The Catcher in the Rye‚ written by J. D. Salinger in 1951‚ continue to interest a present day audience as it draws attention to human problems through the eyes of Holden Caulfield‚ who rejects the “phony world of adults”‚ the teenage conflict of staying as a child and “growing up” and rejection of society for the sake of self – protection. J. D. Salinger has shown this through the creation of the unique voice of Holden Caulfield. Some of the examples of events shown
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Activity: M3a: Target audience • At what stage of course development should you analyse the profile and needs of the target audience? In order to begin the development of any course (on-line‚ face-to-face or blended) you need to have in mind a target audience and a profile of who it is you are working with. However‚ it is not sufficient to do this the once and not revisit this at any later stage: you will need to analyse the profile of the audience once they have registered on the course (Are
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DEVELOPMENT OF A WEB-BASED SALES AND INVENTORY SYSTEM (SALES MODULE) OF H & N FUELS‚ ISABEL‚ LEYTE ROSALYN LONDRES BACALE ------------------------------------------------- ------------------------------------------------- 1/ A Software project manuscript presented as a partial fulfillment of the requirements for graduation with the degree of Bachelor of Science in Information Technology from the Visayas State University - Isabel‚ Leyte. It is prepared at the Department of Engineering
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