Q: Discuss the difficulties relating to the recognition and measurement of intangibles generally and of brands in particular. Refer to the example in Enigma plc in your discussion. According to IAS 38‚ an intangible asset defines as “an identifiable‚ non-monetary asset without physical substance” including brand‚ computer software‚ patents and copyrights. As this typical asset has no physical substance‚ it is really difficult to recognize and measure it. This essay mainly aims to explain the
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Mills‚ M. (2005). Strategic Market Management (Pacific Rim ed.). Milton: John Wiley & Sons Australia. Galka‚ R. (2009). Marketing Strategy [Lecture Handouts]. Auckland‚ New Zealand: Auckland University of Technology: Master of Business Administration. Iqbal‚ Z. (2009). Marketing Strategy [Lecture Handouts]. Auckland‚ New Zealand: Auckland University of Technology: Master of Business Administration. Nielsen‚ B. B.‚ Pedersen‚ T.‚ & Pyndt‚ J. (2008). ECCO A/S - Global Value Chain Management. Richard
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Strengths What have been the strong parts of the scheme over the last year? What parts of the scheme have worked for you? The scheme has a strong vision which is clearly communicated. The scheme has a three year plan‚ that it is implemented and reviewed. The scheme is inclusive of sailors irrespective of the where they sail and their ability. The programme is well organised. The programme is transparent and flexible. The programme is broad and regular. The programme takes
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References: Abel‚ S. (1997). Shaping the news: Waitangi day on television. Auckland: Auckland University Press. Elsaka‚ N. and Tully‚ J. (2002). ‘Ethical codes and credibility: the challenge to industry ’‚ in Comrie‚ M. and McGregor‚ J. (Eds.)‚ What ’s news? Reclaiming journalism in New Zealand. Palmerston North: Dunmore Press: 142-157
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Management Research Proposal Starbucks Brand Avoidance Talisa-Louise Maulgue University of Auckland 5/21/2009 MKTG 717 Brand Research Proposal MAULGUE‚ Talisa-Louise Word Count: 1‚492 COMPANY INFORMATION Starbucks is a multinational company who purchase and roast whole coffee beans. They sell these along with a variety of hot and cold beverages‚ food‚ teas and coffee accessories. The head office is in Seattle‚ USA‚ which is also the location of the first store. The company’s
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IN NEW ZEALAND/AOTEAROA? Due date: 13th April 2007 Student Name: Ali Rankin Student ID: 1282990 Email: (ali_rankin@hotmail.com) Address: 49 Alfriston Road‚ Manurewa‚ Auckland Phone: 021 102 9454 I declare the following to be my own work‚ unless otherwise referenced‚ as defined by Unitec New Zealand’s policy on plagiarism. This essay will argue that New Zealand/Aotearoa is not a classless society
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Promotional Activities of various Nando’s Restaurant around Auckland. My investigation carries out in this area of work because I have been working with the brand from past few months and have a brief knowledge about it. The investigation is all about increasing the marketing activities so as to create a buzz about the restaurants . This topic requires a deeper insight by me into the organisational marketing strategies not only in Auckland but also in all parts of the world . LITERATURE REVIEW
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operated‚ Les Mills are a team of passionate‚ positive professionals who have been making a difference in people’s lives since Olympian Les Mills opened the Auckland Club in 1968. Les Mills International was founded by Phillip Mills and named after his father Les Mills‚ four times Olympian and founder of the Les Mills World of Fitness chain in Auckland‚ New Zealand‚ Phillip and his team developed new programs and distributed it via DVD to improve the programs every three month. Les Mills is the world’s
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always be obtained to avoid criminal or common-law liability‚ except where action must be taken in case of extreme emergency (Burgess. M‚ 2008‚ p 110). (Words 247) Reference: Burgess‚ M. (2008). A Guide to the law for nurses and midwives (4th Ed.). Auckland‚ New Zealand: Pearson‚ Prentice Hall. Crisp‚ J.‚ Taylor‚ C.‚ & Douglas‚ C. (Eds.). (2013). Potter and Perry’s fundamentals of nursing (4th Ed.). Sydney‚ Australia: Mosby
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Cadbury Roses Chocolate | November 22010 | Pre Christmas media planning campaign | | Introduction Cadbury Roses Boxed chocolate is one of the famous Cadbury product range. This boxed chocolate have filled New Zealand home with happiness for many years. This chocolate boxed are inexpensive chocolates which containing a small proportion of cocoa solids and high proportion of vegetables fat. A large packet can be bought cheaply which make this chocolate boxed as a common stand by
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