Marketing ------------------------------------------------- ------------------------------------------------- COURSE WORK TITLE (Assignment No. and/or essay/dissertation title) A CASE STUDY ON CUSTOMER ACQUISITON AND RETENTION ON THE AIRLINE SERVICE INDUSTRY DEADLINE DATE: 13 July 2012 I certify that this assignment is my own work. It does not reproduce anyone else’s work without proper acknowledgement. Signed By: Alexander Glenn Sugiarto Date: 10 July 2012 Tick the appropriate box:
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I. INTRODUCTION A. Introduction U.S. Flightways (USF) is a large-sized airline which is publicly traded and has 80.000 employees. It serves more than 50 countries and 250 destinations. Latest airline related measurements show that the Available Seat Mile for USF is 169.9 and the Revenue Passenger Mile is 138.4. The Passenger Load Factor shows 81.5 and The Cost per Available Seat Mile is 11.3 cents per mile‚ whereas the Revenue per Available Seat Mile shows 10.7 cents per mile. USF has a total
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This paper briefly described what the airline industry included and the environment of the competitive market. Air transport has been a big industry. And the airline industry is consistent developing. After the crisis‚ although the airline industry has been hit ‚ the industry is also one of the vital industries. The industry is facing the deman problem. When facing a growth in demand‚ airlines tend to respond more by means of increasing frequencies than by increasing aircraft size(Moshe
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Zach Betten The Impact of 9-11 On September 11‚ 2001 America woke up expecting a normal day. What America did not expect was that this day was going to change history forever. On that day Islamic extremist high-jacked four U.S. airplanes with the intent of crashing them into the twin towers‚ the Pentagon and the White House. Two of the planes did indeed crash into the twin towers in New York City and another was used to hit the pentagon. The passengers on the last plane however‚ fought back‚ and
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Balanced Scorecard. Airline industry is very competitive as Jetstar isn’t the only Domestic Flight dominating the market. Porter’s Five- Forces Model is used to analyse the intensity and profitability of this industry. In order to illustrate Jetstar’s competitive advantage over its competitors‚ Porter’s Five Forces evaluation is assessed below. Porter’s Five Forces model is essential to evaluate Jetstar Airways’ competitive advantage as it was established in 2003 as a low-cost airline by its parent company-
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how the airline industry does to make up for the profits with their new “simplified low-cost pricing.” It’s also the sign that major carriers like AA‚ Delta‚ and UA are being forced to cut some of their expensive prices as rival discount airlines rapidly expand. So far‚ the price-cutting is still happening only in certain cities‚ and not nationwide. They are doing that technique to attract customers from other airlines and to create customer loyalty among regular flyers. Meanwhile‚ the airline needs
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Shock‚ disbelief‚ and devastation were just a few of the emotions that people around the world were experiencing on September 11th‚ 2001. On what seemed like a normal day in Manhattan‚ New York‚ little did everyone know it was the beginning of a huge unthinkable disaster. 8:46 a.m. was when the first highjacked plane had hit Tower One. Not too long after‚ the second tower was hit. Dozens of fire crews responded as soon as they heard the news. The issues that were recognized in the outcome of this
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a Attractiveness of domestic aviation industry in Australia [MPM703] Business Strategy and Analysis [800351339] Ashan De Silva Wijeyeratne [600313359] Kevin Procter TABLE OF CONTENTS Executive Summary 3 Introduction 4 Industry Analysis 6 Methodology 8 Results 9 Industry Rivalry 9 Competitor Analysis 9 Environmental Analysis
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Industry Analysis of the Airline Industry An Industry in which I have a potential future interest for an entrepreneurial venture is the ever changing airline industry. Although facing tough numbers after the 9/11 attacks‚ I have always held an interest for this industry. There are several basic economic characteristics for this industry. There are many opportunities‚ there are also many threats. The airline industry was heavily regulated by the Civil Aeronautics Board (CAB) for close to
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1. Analyze the attractiveness of the airline industry pre 9/11. How attractive was the industry before 9/11? Was it profitable? Was there growth? Was there strong competition or not? If so‚ in what sectors? PESTEL Analysis of the Airline Industry Pre 9/11 Political Government support for national carriers (Johnson‚ Gerry. 2011‚ pg51) Security Controls (Johnson‚ Gerry. 2011‚ pg51) Investment support Restrictions on migration (Johnson‚ Gerry. 2011‚ pg51) Deregulations
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