Attitudes How Attitudes Form‚ Change and Shape Our Behavior What Is an Attitude? Attitudes are defined as a learned tendency to evaluate things in a certain way‚ by Psychologists‚ which can also include the evaluations of people‚ issues‚ objects or events. These evaluations can either often be positive or negative. These can also be uncertain at times such as‚ an individual might have mixed feelings about a particular person or issue. It is also suggested by researchers that there are several
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paradigms b. Over methodologies and research findings c. Over grants and funding v. Persuasion in Arts 1. Artists seek to shape public opinion in and through their work. a. Picasso’s Guernica (1937) offers a moral indictment of war b. Movies can change attitudes‚ alter beliefs‚ increase awareness. 2. Uber influencers a. Mavens- try out new things first b. Connectors- spread the word about new things c. Salespeople- try to get you to come to the new place/sell you the new things 3. Farmville- popeyes>>
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heart of public relations work lies in influencing the public opinion process. Most PR programs are designed to: 1. Persuade people to change their opinion. 2. Crystallize uninformed opinions. 3. Reinforce existing opinions. (support positive existing opinions) The professional challenge…. To understand: What public opinion is How it evolves from people’s attitudes How it is influenced by communication What is public opinion? Experts have created dozens of definitions. Public relations pioneer
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disadvantages will be reflected upon. Once the message has been analyzed‚ through deep processing‚ people will usually create their own personal opinions on the topic. Because this type of persuasion makes people actively reflect on the message‚ changed attitudes will occur and persuasion will usually have a bigger impact (Petty & others‚ 1995). This type of persuasion is used in settings like election speeches and political debate. However‚ persuasion through this route will only be successful if the arguments
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peripheral route to persuasion is when the audience decides to agree with the argument due to factors outside of it‚ like the validity of the source or how attractive the person making the argument is. The peripheral route is more of a temporary attitude change if the argument is accepted‚ and focuses on things the audience may already think fondly of. An example
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theory is congruency theory‚ by Charles Osgood and Percy Tennenbaum (1955)" (p.82). This theory suggest that we want to have balance in our lives and there is a systematic way to numerically figure it out. When two attitudes collide we must strive to strike a balance between the two attitudes. The balance varies depending on
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Attitude: How one feels about something in general (I have a positive attitude towards basketball). Balance theory: the theory that people try to maintain balance among their beliefs‚ cognitions‚ and sentiments. Cognitive dissonance theory: the theory that inconsistencies between a person’s thoughts‚ sentiments‚ and actions create an aversive emotional state (dissonance) that leads to efforts to restore consistency. Effort justification: the tendency to reduce dissonance by finding reasons for
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you noticed a declining trend in production in your organisation‚ discuss how you would address this problem using teams‚ group decision making‚ and creating a motivated workforce. Assignment 2 Explain why individuals and organisations can resist change. Discuss how knowledge of conflict and organizational politics can enable you to become a successful leader in your organisation. Lecturer: George Phiri Email: georgephiric@yahoo.com COURSE: SHR 331 – ORGANISATION DEVELOPMENT 1 Instructions to
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1. Discuss the three components of an attitude. The three components of an attitude are cognitive‚ affective‚ and behavioral. a) The cognitive component is the opinion or belief segment of an attitude. b) The affective component is the emotional or feeling segment of an attitude. c) The behavioral component of an attitude refers to an intention to behave in a certain way toward someone or something. 2. What are the dimensions in Big Five Model of Personality? Extroversion - Sociable‚ outgoing
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Peripheral route is used on people who are uninvolved and do not care to be informed about the details. Deciding which route to use on your audience depends on what kind of message you are trying to put across to them. If you are trying to change the audience’s attitude enough to sway them to be a believer‚ you should use the Central Route approach. But if your argument is weak you attract them through the Peripheral Cues‚ like using a picture of a beautiful girl to target a male audience. The Axe body
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