Introduction Atlantic Computer developed a product‚ the “Atlantic Bundle”‚ to meet an emerging basic server market. The Atlantic Bundle is a Tronn server coupled with the Performance Enhancing Server Accelerator software tool “PESA”. Atlantic Computer must decide on the pricing strategy. Situational Analysis The external analysis is as follows: • Customers: The first customer identified has a primary need to host websites‚ “Web Server” customer. The second customer identified has a primary
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market. Currently‚ as the Tronn would be competing directly with the rival company’s Zink server‚ which is priced at $1‚700 as opposed to the Tronn’s $2‚000‚ customer’s would assume that the Zink is better value as it costs less‚ despite the fact that the price shows a 40% mark-up over Tronn’s 30% mark-up. By offering the PESA software tool as part of the overall package‚ Tronn could add a value advantage over Zink‚ as they do not offer a software tool which enhances the performance of the server.
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Atlantic Computer: Case Study Strategic Management Mitchell D. Upchurch Dr. Johnny Eluka July 19‚ 2011 Amidst an emerging U.S. marketplace opportunity‚ Atlantic Computers tasked the newly appointed product manager‚ Jason Jowers‚ with marketing and selling the company’s new product‚ the Atlantic Bundle. A server‚ software combination‚ the Atlantic Bundle would offer performance up to four times faster than the competitions standard speed‚ all within one machine. External Analysis: Externally
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Atlantic Computer: A Bundle of Pricing Options * SK50911 양지호 오명은 박종도 윤원영 Summary Atlantic computer’s most important goal is to increase profitability by selling ‘Tronn with PESA’ packages to consumers who want to operate web sites or share files. Among 4 price alternatives suggested in the case‚ the price based on value-in-use pricing analysis will be charged for ‘Tronn with PESA’ package. To achieve this goal‚ the company should overcome some impediments; one is that consumers are
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Atlantic Computer Case Introduction: Jason Jowers‚ who had recently been hired by the computer manufacturer‚ Atlantic Computer‚ needed to devise a pricing plan for the company’s newest products: The Atlantic Bundle. This bundle contained the Tronn server and its corresponding software‚ the PESA. After an initial marketing meeting with a few key players‚ Jowers had input from the head of the server division (Matzer)‚ the director of the division’s R&D team (Jones)‚ and the director of new product
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ONTARIO PUMP COMPANY Ontario Pump Company‚ a small manufacturing company in Toronto‚ manufactures three types of pumps used in a variety of machinery. For many years the company has been profitable and has operated at capacity. However‚ in the last two years‚ prices on all pumps were reduced and selling expenses increased to meet competition and keep the plant operating at capacity. Second-quarter results for the current year‚ which follows‚ typify recent experience. ONTARIO PUMP COMPANY
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September 1939 war breaks out in Europe. On the first of September Germany invades Poland‚ stating that the Polish were carrying out sabotage operations against German troops on the border. A couple days later Germany was given an ultimatum by Britain to not invade Poland or they would go to war. Ignoring the ultimatum Britain proceeds with Australia‚ Canada‚ New Zealand‚ and South Africa all declaring war on the Nazi’s. This ended with the Western Allies to create a naval blockade hoping to damage
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Atlantic Canada - located on the eastern edge of Canada‚ the first entry into the continent was by Europeans. - Its natural resources have been exploited for centuries‚ making it an ’old’ resource hinterland. - Its small and highly dispersed population offers only small markets and few manufacturing opportunities. Distance from the markets of Central Canada has curtailed its trade within Canada and thus dampened its economic development. For that reason‚ its natural resources are exported
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Business Law Notes © 2012 Certified Management Accountants of Ontario. All rights reserved. Business Law Notes Page| i PART 1: LEGAL FUNDAMENTALS .............................................................................................1 SECTION 1-1: INTRODUCTION TO LAW ......................................................................................... 1 Definition and Purpose of Law............................................................................................
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1- Compare and contrast how Romeo and Juliet react to the news of Romeo’s banishment. Romeo and Juliet react in different way to the news of Romeo’s banishment. Juliet is far more composed and mature after hearing the news. Her reaction is more rational than that of Romeo’s. After hearing the news‚ she is sad about the death of Tybalt‚ but thankful that Romeo’s alive. “Tybalt was my dearest cousin. Romeo was even dearer to me as my husband.” She states that “He’s a beautiful tyrant and a fiendish
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