Problem Definition Jason Jowers‚ a newly minted MBA‚ had joined Atlantic Computer just four months ago as the youngest product manager. He would be responsible for developing the pricing strategy for the "Atlantic Bundle" (i.e.‚ the new Tronn server and the PESA software tool)‚ which had been developed specifically to meet an emerging basic server market‚ a new market to the company. But it had to compete with Zink server of Ontario Computer‚ its major rival in this market. 2. Situation analysis
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anywhere. Put yourself in that situation‚ what would be the first thing you did after impact? If you say pick up the phone and call 911‚ you would be wrong. There are many crucial steps that need to happen before you alert anyone. Also you cannot react the same way in every car accident; it could mean the difference between life and death. Minor car accidents‚ like a “fender bender” still should be handled in the most serious fashion. In all car accidents the very first thing you should do is turn
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How Humans React to Something They Don’t Understand The movie Starman is a Science-Fiction about an alien that lands on Earth‚ and takes the form of a recently deceased husband named Scott of a widow in Wisconsin. Jenny‚ the widow awoke in the middle of the night to a bright blue light to find some sort of transformation happening with an end product of her dead husband. Scott explained to Jenny that he needed to get to Winslow‚ Arizona where the rest of his kind are waiting‚ so
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FOUR PRICING OPTIONS FOR DAYTRADERJOURNAL.COM The first option followed Atlantic’s tradition of only charging customers for hardware and giving away the PESA software for free‚ assuming that each Tronn server costs $2‚000. While free software is believed to be the “industry norm‚” it puts Atlantic at a considerable disadvantage as they would not be reimbursed for the fixed cost of $2 million spent to develop their proprietary performance-enhancing software. This price‚ however‚ ensures that the
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1 The pricing strategy for Atlantic computer bundle‚which is Tronn server with PESA tool‚ need to be decided.there are four options available: 1.stick with company tradition by charging only for hardware and give the PESA software for free using a status-quo pricing. 2.charge a price equal to what the customer would pay for four Ontario Zink servers usingcompetition-based pricing. 3.Charge a price using cost-plus pricing. 4.charge a price based on value-in- use pricing. Status-quo-pricing:2
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Case Study : Atlantic Computers Index: Topic Sequence Company Overview Price Strategy adopted..........................................................................1.0 Matzer’s reaction to your recommendation...............................................2.0 Cadena’s reaction to your recommendation..............................................3.0 Customer’s reaction..............................................................................4.0 Responses to
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Assignment Atlantic computers‚ a leading player in the high-end server market‚ has detected a marketplace opportunity in the basic server segment. They have developed a new server‚ the Tronn‚ to meet the needs of this segment. In addition they have created a software tool‚ called the “performance Enhancing Server Accelerator” or PESA‚ that allows the Tronn platform up to four times faster than its standard speed. The central question in the case revolves around how to price the Tronn and PESA
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the 24th premier of Ontario it was evident that many drastic changes were made. One of the main changes that McGuinty is well known for is his decision to introduce new taxes. Some of these unexpected taxes and costs that we must now face are eco taxes‚ health tax‚ the HST‚ and hydro bills. However‚ having a Tim Hudak government would help families when it comes to paying all of these‚ what seems to be‚ never-ending bills. In 2007‚ McGuinty even promised the people of Ontario that he would not hike
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1. What price should Jowers charge DayTraderJournal.com for the Atlantic Bundle? Atlantic Computers ahs been a major competitor in the server market for nearly 30 years. The products are considered top of the line‚ having high quality and reliability. Their brand equity is an important factor to the success of the bundle. Success of the new product launch is in the hands of the server and PESA being sold as a bundle. It is the perception of the consumer‚ however‚ that software tools are usually
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Case analysis -Atlantic computer: A bundle of pricing options The main products of Atlantic computer are high-tech goods and servers. And in recent stage‚ the company has two segments including the basic market and the new market. Atlantic shows its relative advantages in the basic markets with the product Radia and it is a main product of this company. And it is fortunately that the new marketing grows so fast that could bring large profits for the company. The company has the premier products
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