Case analysis -Atlantic computer: A bundle of pricing options The main products of Atlantic computer are high-tech goods and servers. And in recent stage‚ the company has two segments including the basic market and the new market. Atlantic shows its relative advantages in the basic markets with the product Radia and it is a main product of this company. And it is fortunately that the new marketing grows so fast that could bring large profits for the company. The company has the premier products
Premium Pricing Marketing
Atlantic Computer: Case Study Strategic Management Mitchell D. Upchurch Dr. Johnny Eluka July 19‚ 2011 Amidst an emerging U.S. marketplace opportunity‚ Atlantic Computers tasked the newly appointed product manager‚ Jason Jowers‚ with marketing and selling the company’s new product‚ the Atlantic Bundle. A server‚ software combination‚ the Atlantic Bundle would offer performance up to four times faster than the competitions standard speed‚ all within one machine. External Analysis: Externally
Premium Marketing Cost
Introduction Atlantic Computer developed a product‚ the “Atlantic Bundle”‚ to meet an emerging basic server market. The Atlantic Bundle is a Tronn server coupled with the Performance Enhancing Server Accelerator software tool “PESA”. Atlantic Computer must decide on the pricing strategy. Situational Analysis The external analysis is as follows: • Customers: The first customer identified has a primary need to host websites‚ “Web Server” customer. The second customer identified has a primary
Premium Pricing Computer Customer service
Atlantic Computer – Business case Case introduction Atlantic Computer is a manufacturer of servers and other high-tech products. Following the growth of the internet there has been an increase of demand for cheaper‚ Basic Segment Servers. Atlantic Computer‚ currently having a 20% market share in the High Performance Server market‚ has decided to expand their product range and enter the Basic Segment market. Their response to the projected 36% compound annual growth in demand for Basic Servers
Premium Pricing Profit maximization Marketing
that Ontario’s Zink servers dominate the basic server segment‚ and therefore the introduction of the Tronn server would mean that the two companies would be competing directly against one another. Further‚ Ontario holds a supply-chain advantage over Atlantic‚ in that they ensure that their products are widely available to all consumers‚ e.g. the majority of their sales are generated online. However‚ when loaded with the PESA software‚ Tronn’s servers run at an efficiency of 4 times faster than their
Premium Marketing Computer Pricing
ATLANTIC COMPUTER – CASE STUDY QUESTIONS 1.- What Price should Jowers charge DayTraderJournal.com for the Atlantic Bundle (that is‚ Tronn servers + PESA software tool) according to the following four criteria? Option A): Status-quo pricing $4000 for the Atlantic Bundle. Option B): Competition-based pricing $6800 for the Atlantic Bundle. Option C): Cost-plus pricing $4491.04 for the Atlantic Bundle. Option D): Value-in-use pricing $8400 for the Atlantic Bundle. 2.- Think broadly about
Premium Computer software Pricing Sales
CASE ANALYSIS: ATLANTIC COMPUTERS-A BUNDLE OF PRICING OPTIONS SUBMITTED BY: KRITIKA JAIN PG20112055 Atlantic computers are the largest manufacturer of servers and other high tech products with a 20% market revenue share in the segment. The company plans to launch a basic server TRONN and software PESA due to growth in demand for basic servers. Important Details * competitor: ONTARIO ZINK * CAGR: 3%(BS segment) * TRONN along with PESA works FOUR times more efficiently. * Value
Premium Price Competition Marketing
Kristina Mariani Case Study 2 Atlantic Computer: A Bundle of Pricing Options 1.24.2012 Question #1) What price should Jowers charge DayTraderJournal.com for the Atlantic Bundle (i.e.‚ Tronn servers+PESA software tool)? 1) Under the status-quo pricing‚ Jowers should chard $4000 for the Atlantic Bundle. 2) Under the competition-based pricing‚ $6800 should be charged for the Atlantic Bundle. 3) Under the cost-plus pricing‚ $4491.04 should be charged for the Atlantic Bundle. 4) Under the value-in-use
Premium Pricing Price Computer software
undoubtedly the computer‚ arguably the single most complex device ever created by humanity. The computer is the ultimate tool‚ replacing inanimate objects like typewriters‚ notepads‚ calculators‚ photo-albums‚ televisions‚ books; running complex models of attractors‚ road networks‚ the weather‚ the stock market and the universe; and replicating human bank tellers‚ porters‚ telephone operators‚ pilots‚ teachers‚[4] even doctors [5] and artists.[6] Analogies have been drawn between mind and computer‚ but the
Premium Alan Turing Computer Brain
Can Computers Think? Argument 1: No‚ thinking is too complicated. Even if we someday come to understand all the laws and principles that govern the mind‚ that doesn’t mean that we can duplicate it. Does understanding astrophysics mean that we can build a galaxy? Argument 2: I am not a machine . I’m me.I’m alive. And you’re never going to make a computer that can say that. Argument 3: The essence of humanity isn’t reason or logic or any of the other things that computers can do: it’s intuition
Free Human Thought Mind