NIKE HISTORY Bill Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports in 1962 with a handshake. The two man team began the company with a combined investment of $500 each. They reached an agreement with a Japanese manufacturer of athletic shoes‚ forming BRS/Tiger shoes. Phil Knight started this company selling shoes from the trunk of his car. As the empire grew‚ the two man team developed the idea to cut overheard. In 1972‚ BRS and Onitsuka Tiger went different ways and thus Nike
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very vain girl and couldn’t stop boasting about her talent. She claimed that she had learned the skills all by herself and that there was no one else in the world who could weave as well as she could. She even felt that she could compete against Athena‚ the goddess of skill‚ and win with ease. When Athena heard these words‚ she got offended. She came down to reclaim her title and prove that no mortal could create anything more beautiful than her. Athena decided to disguise as an old lady and appear
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Athena by Jason Stowe Period 2 The god to be the topic of discussion in this report is Athena. Athena was an important member of the Olympic pantheon. She was born fully armed from the forehead of Zeus‚ the chief god. Athena was Zeus’s favorite child. He entrusted her with the Aegis‚ his breastplate‚ and with his thunderbolt. Athena’s role as a goddess varied. She was a major warrior and most images depict her dressed in armor and holding a spear. In Homer’s Iliad‚ she is described as a fierce
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As we all know that Nike ads display confidence‚ attitude‚ and a good seller about their products. Historically‚ using successful sports stars has been a typical characteristic of Nike’s commercial. Michael Jordan was one of their main promoters. They are using a lot of rhetorical techniques to catch consumers’ attention. Its successful visual appealing makes consumers take a glance of it and want to buy their products. This advertisement is a Nike advertisement in the old time. It shows a famous
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Nike Analysis Table of Contents Company history Pages 3-5 Environmental issues Pages 5-6 Marketing Objective Pages 6-7 Strategy Control Page 7 R and D Page 8 SWOT Pages 9-11 Competition Strategy Page 11 Political/Legal Page 12 Cultures Page 12 Demographics Page 13 Economic Strategy Page 13 Global Strategy Page 14 Environmental Strategy Page 15-16 Long Term Objectives Page 16 Specific recommendations Page 17 Conclusion . Page 17 Financials
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dramatic facelifts‚ and Stewart decided to rent them to couples only. Sandals Montego Bay opened for business. Sandals unveiled its first swim-up pool bar in 1985‚ which allowed guests to order drinks without leaving the water. The resort also unveiled amenities like fine dining‚ a choice of indoor or outdoor meals‚ whirlpools‚ fitness centers‚ piano bars‚ water skiing and scuba diving. To date there are 15 Luxury Included Sandals Resorts located throughout the Caribbean including Jamaica‚ The Bahamas
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Adjusting to Terrorism CJ 454 October 31‚ 2012 Adjusting to Terrorism Before September 11‚ 2001 many Americans did not think about a terrorist threat on a daily basis. The thought of a terrorist attack seemed like something that happens only in third world‚ war torn countries. The terrorist attacks on American soil that day made the idea of a terrorist attack very real. September 11‚ 2001 not only made average citizens think about the threat of terrorist attacks but the American government
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man and Phil Knight‚] and officially became Nike‚ Inc. on May 30‚ 1971. The company takes its name from Nike (Greek Νίκη‚ pronounced the Greek goddess of victory. Nike markets its products under its own brand‚ as well as Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan‚ Nike Blazers‚ Air Force 1‚ Nike Dunk‚ Air Max‚ Foamposite‚ Nike Skateboarding‚ and subsidiaries including Brand Jordan‚ Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008‚ and previously
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St. John’s University Student Managed Investment Research Equity Research NIKE (NKE) April 4‚ 2004 Recommendation: Sector: Industry: BUY Consumer Cyclical Footwear 76.64 78.56 49.60 263.12M .80 20.17B 10‚697M 21.66% $94.85 Price: 52 – Week High: 52 – Week Low: Shares Out (mil): Dividend: Market Cap: 2003 Revenue: Project EPS Growth: 2005 Target Price: Highlights Rudy Dermesropian rdermes@hotmail.com Jason A. Drago Jdrag636@stjohns.edu Gintare Grigaite Gintare.grigaite01@stjohns.edu
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Ethics of Globalization 4/12/2012 Adriano The Perils of Globalization & Learning Social Responsibility: Nike‚ Inc. As time has gone on‚ the world has begun to transform due to a phenomenon that affects just about everyone‚ the phenomenon is referred to many as globalization. In the past‚ it was somewhat accepted that the people of one country owed no obligation to the people of another nation. Each nation kept to themselves and worried predominantly about themselves and no one else. But
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