NIKE INC. INTERNATIONAL MANAGEMENT CHIARA RÖHL INHALT • • • • • • • 1. DATEN/FAKTEN NIKE INC. 2. INTERNATIONALISIERUNGSPROFIL 3. EPRG EINORDNUNG 4. STRATEGISCHEN GESCHÄFTSEINHEITEN 5. PROZESS INTERNATIONALISIERUNG 6. PLANUNGEN/ VORSCHLÄGE 7. BEWERTUNG DURCH MEDIEN 1. DATEN/FAKTEN NIKE INC. SPORTARTIKEL INDUSTRIE GRÜNDER PHIL KNIGHT‚ BILL BOWERMANN ONITSUKA TIGER/ ASICS 1957„BLUE RIBBON“ BEAVERTON/ OREGON $20‚9 MRD UMSATZ ; 34.400 MA IN 2011 CEO MARK PARKER 2. INTERNATIONALISIERUNGSPROFIL
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beginning staages of Reebok‚ J.W. Foster devveloped the novelty ¨spiked running shoe¨ while he was producing the item. He then changed the company´s name from J.W. Foster and Sons to Reebok. Although Reebok has been in the shadows of major competitors Nike and Adidas‚ they still manage to be a successfful sports wear market. Reebok underrstands customers neeeds and continue to enhance as an international brand. While sportswear is becoming increasingly popular the bulk of sales ccome from the Rss 2000
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volume of trade‚ interaction and risk give what we now label as ’globalization ’ a peculiar force.( 1) With increased economic interconnection‚ some argue‚ multinational corporations. which rose the globalization of the ’brands ’ like Coca Cola‚ Nike and Sony. Anthony Giddens (1990: 64) has described globalization as ’the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa
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Mortals will be mortals. Athena will always inherently have more power than Odysseus because she is of a different nature. Consequently‚ Athena’s capability to be deceptive will always be superior to Odysseus’ because she has godly powers while Odysseus does not. Time and time again‚ Athena has had to help Odysseus on his journey home. Frankly‚ without her‚ Odysseus’ trek back to Ithaka would have been much more difficult. Specifically‚ as Odysseus is nearly at Ithaca‚ Athena has to cast a grey mist
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When I was deciding on a character‚ right away I chose Athena. I chose Athena because I believe she is the most interesting (besides Odysseus) character in the book. Speaking of Athena‚ Athena is a very important character in the first few chapter of the Odyssey. She is the one who puts Odysseus’s son on the path to find Odysseus and learn what is his faith. She did this by showing up to Odysseus’s house in human form and convincing Telemakhos to call all of his mothers suitors in front of the gods
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ASSIGNMENT IN NIKE INTRODUCTION:- This assignment is about the distribution network used by NIKE.I will discuss about the distribution strategy and channels of the distribution Network used by Nike and then I will compare with that which is used by the its competitors like Reebok and Adidas.And at last I will discuss about the other methods which according to me will be effective.I will also discuss about the comparative points between NIKE and its competitors.And lastly I will write analysis
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current distribution network and infrastructure that Nike had in place for its high-end footwear‚ the World Shoes‚ distributed through the same channels‚ didn’t reach the proper target market. The Series 100 and Series 400 were simply placed on a shelf next to the expensive Air Max in an urban retail store. The consumers in the intended market segment‚ who lived primarily in rural areas‚ didn’t necessarily shop at these places. However‚ Nike had no system to distribute the shoes outside of its three
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Adjusting Entries Yvenie Desire ACCT205-1203A-11 June 9‚ 2012 Adjusting Entries Welcome to the company and as an accounting clerk for the department you will be working a lot with the accounting department and with me. I will be mentoring you on certain aspect of accounting and what needs to be done. First we’ll get started with why adjusting entries are necessary. “Adjusting entries ensures that the correct amount of revenues and expenses are recorded in a specified time period.” (Editorial
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Athena A peculiar girl that was born by springing out of her father’s head. As she developed‚ the gods‚ and even the cities of Greece‚ claimed her a wise goddess. Athena (Minerva is the Roman name)‚ is what they call her. Athena is one of the twelve powerful gods and goddesses of the world. Even more‚ she resides on Mount Olympus. But not only was she a goddess‚ but she also had special powers: wisdom‚ crafts‚ and in war. Just as important‚ she was also a wonderful goddess that helped many brave
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Athena‚ the goddess of war‚ I would recommend her for a job in engineering because first she is smart‚ she created the chariot and boat‚ next she is very productive‚ she makes decisions quickly and carries them out‚ and lastly‚ she has great work ethic‚ she gets things done no questions asked. One important reason Athena is suitable to have a job in Engineering is because she is extremely smart. has created the chariot and the boat to succeed in battle. Ever since she sprung from Zeus’ head‚ she
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