"Aston blair inc marketing case study" Essays and Research Papers

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    This case is discussing the U.S. paint industry and especially the case of Jones Blair Company under the direction of Alexander Barrett. This industry contains almost 600 paints firms and is divided into three broad segments: architectural coatings‚ original equipment manufacturing coatings‚ and special-purpose coatings where each segment serves a specific need. Jones Blair Company produces and markets architectural paint and original equipment manufacturing coatings under the Jones Blair brand name

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    Jones Blair Case Analysis

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    Jones Blair Case Analysis January 31‚ 2012 Table of Contents I. Factual Summary: 3 How might one characterize the paint coating industry? 3 How might one segment the Jones Blair market area? 3 Which segments represent opportunities for Jones Blair? 4 What is Jones Blair’s competitive position in its market area? 4 II. Case Problems/Opportunities: 4 III. Alternatives: 4 Increase corporate brand advertising by $350‚000 4 Reduce price by 20% 5 Add one additional sales representative 5 Control Costs

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    Nike Inc. Case Study

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    Nike‚ Inc. : Case Study in Operations Management MGT 441 Prepared for: Dr. Davidson‚ Concord University Prepared by: Jeremiah Nelson Johnathan Coleman Emily O’Dell December 4th‚ 2012 Introduction Low-cost‚ time-efficient manufacturing of goods is a key feature of a successful production company in today’s competitive global economy. Operations management‚ often abbreviated in the business world as OM‚ is defined as “...the set of activities that creates value in the form of goods

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    Ason Blair Case

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    Over a six-week period‚ a task force led by Bacon performed an analysis and prepared a presentation for a group of market managers. As the case takes us through the sequence of events‚ a few problems and issues arose. I will break down and explain what I believe were the main problems facing Bacon‚ what the root causes of these problems were‚ and what he should do in both the short term and long term to rectify these problems. What are the main problems facing Bacon? There are three main problems

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    Jones Blair Case Analysis

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    1.Key problems and strategic issues that JB’s management needs to address 2.Analysis of the US paint industry and Jones Blair Co.area 3.Recommandations and arguments Where and how to deploy marketing efforts among the various architectural paint coatings markets served by Jones Blair Co. in the southwestern united states. The US paint industry: Architectural coatings: 43% - general purpose paints - varnishes - lacquers OEM coatings: 35%

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    Jones Blair Case Analysis

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    Statement of the Problem Decide where and how to deploy corporate marketing efforts among the various architectural painting coatings markets serviced by the company in the southwestern United States. Situation Assessment The US paint industry is a very mature market. The case goes as far to say that paint is can now be considered a commodity. There are 3 main sectors of the paint industry with 2‚ Architectural coatings and OEM coatings‚ holding more then 3 quarters of the market

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    Jones Blair Case Analysis

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    SNIGDHA GINNA JONES BLAIR CASE ANALYSIS STRENGTHS 1. According to me the biggest strength for Jones Blair is their high quality of products‚ as they have been in the industry for a very long time and have invested a decent amount into research and development work. This coupled with knowledgeable and experienced sales representatives who are helpful and well liked by the customer’s adds to be their strength. They also sell their products to both Professional painters and DIY markets.

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    culmination of this endeavour. A car sublime in every detail. Aston Martin has a rich heritage of craftsmanship; one-77 builds on this‚ seamlessly blending the highest calibre of contemporary engineering with the craft and beauty of the artisan’s work. It is the very essence of Aston Martin. one-77 fuses advanced technology with stunning design to create possibly the world’s most desirable automotive art form. “one-77 expresses all the ingenuity that Aston Martin has acquired in recent years. It is the culmination

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    Apple Inc. Case Study

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    It ’s only a PowerPoint Outline‚ sorry we didn ’t actually write a paper‚ should still be of some help though. Apple‚ Inc. Case Study BUSI 400-003 September 24‚ 2008 Dominant Economic Characteristics Large Market Size Steady Growth Rate Number of rivals is constant/low Scope of competitive rivalry is intense Low differentiation of products Product innovation is key in competition No surplus of supply as it relates to demand Pace of technological change is high Competition Analysis

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    Jones Blair Case Brief

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    Background and Problem definition: Jones-Blair is privately held corporation which produces architectural paint coatings and markets them under Jones Blair brand name. Addition to that it also sells paint sundries under Jones Blair brand name even though these items are not manufactured by them. Apart from these the corporation also operates on OEM coating division. The problem in front of the company is to decide where and how to deploy corporate marketing efforts among the various architectural

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