"Aston blair case analysis" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Good Essays

    Case: Aston-Blair Inc.

    • 840 Words
    • 4 Pages

    Aston-Blair had suffered significant loses in the first quarter of 1991 and expected even worse in the second quarter. Casey (vice president of marketing) and Trott (vice president of corporate planning) were asked to reexamine the company’s procedures for forecasting sales‚ which was considered as one of the several underlying problems contributing to the firm’s poor performance by Aston‚ the CEO and chairman of the board. Bacon was asked to form a task force to do the task‚ and after some discussion

    Premium Vice President of the United States Confidentiality Team

    • 840 Words
    • 4 Pages
    Good Essays
  • Good Essays

    1. At the end of the case‚ Bacon finds himself in a difficult situation due to the leaking of confidential company information. This major problem stemmed from the fact that Bacon withheld an important document from Meir and the rest of the task force team. Dr. Cornelius was informed of Bodin’s 6 summary statement report which suggests that the regional sales managers were consistently overstating their sales estimates in order to ensure adequate inventory and rapid delivery. Bodin shared his findings

    Premium

    • 1050 Words
    • 5 Pages
    Good Essays
  • Good Essays

    up the task force i) Inadequate Team Structure – Wrong Selection Procedure Both Trott and Casey had concluded that the major area for task force to study should be the Marketing Division. In that case at least one of the market managers should have been in the team. Only product managers were included in the task force which was not a good decision on Trott‚ Casey‚ and Bacon’s part. As head of the task force

    Premium Leadership Management Decision making

    • 677 Words
    • 3 Pages
    Good Essays
  • Good Essays

    ASTON-BLAIR‚ INC. CASE ANALYSIS Aston-Blair is a producer of "precious metal alloys and other specialized alloys for commercial and industrial use" (Aston-Blair Case‚ 1999: M-6‚ 13). At the time of the case‚ this company is experiencing difficulties due to the economic slowdown that occurred in the early 1990s and the declining price of gold‚ caused by the start of the Gulf War. At the end of an executive committee meeting‚ Wynn Aston III‚ CEO of Aston-Blair‚ charged Peter Casey‚ Vice President

    Premium Management

    • 7607 Words
    • 23 Pages
    Good Essays
  • Powerful Essays

    Jones Blair Case Analysis

    • 1534 Words
    • 7 Pages

    Jones Blair Case Analysis January 31‚ 2012 Table of Contents I. Factual Summary: 3 How might one characterize the paint coating industry? 3 How might one segment the Jones Blair market area? 3 Which segments represent opportunities for Jones Blair? 4 What is Jones Blair’s competitive position in its market area? 4 II. Case Problems/Opportunities: 4 III. Alternatives: 4 Increase corporate brand advertising by $350‚000 4 Reduce price by 20% 5 Add one additional sales representative 5 Control Costs

    Premium Marketing Customer service Sales

    • 1534 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Jones Blair Case Analysis

    • 1140 Words
    • 5 Pages

    SNIGDHA GINNA JONES BLAIR CASE ANALYSIS STRENGTHS 1. According to me the biggest strength for Jones Blair is their high quality of products‚ as they have been in the industry for a very long time and have invested a decent amount into research and development work. This coupled with knowledgeable and experienced sales representatives who are helpful and well liked by the customer’s adds to be their strength. They also sell their products to both Professional painters and DIY markets.

    Premium Brand Advertising Marketing

    • 1140 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Jones Blair Case Analysis

    • 371 Words
    • 2 Pages

    1.Key problems and strategic issues that JB’s management needs to address 2.Analysis of the US paint industry and Jones Blair Co.area 3.Recommandations and arguments Where and how to deploy marketing efforts among the various architectural paint coatings markets served by Jones Blair Co. in the southwestern united states. The US paint industry: Architectural coatings: 43% - general purpose paints - varnishes - lacquers OEM coatings: 35%

    Premium Marketing

    • 371 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Jones Blair Case Analysis

    • 1389 Words
    • 6 Pages

    where and how to deploy corporate marketing efforts among the various architectural painting coatings markets serviced by the company in the southwestern United States. Situation Assessment The US paint industry is a very mature market. The case goes as far to say that paint is can now be considered a commodity. There are 3 main sectors of the paint industry with 2‚ Architectural coatings and OEM coatings‚ holding more then 3 quarters of the market and Special purpose paints at 22% Being

    Premium Marketing

    • 1389 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Jones Blair case

    • 1881 Words
    • 8 Pages

    Situation Analysis 1) U.S. paint industry The U.S. paint industry is a developed market‚ and its sales were slightly over $13 billion in 1999. U.S. paint market has three segments: architectural coatings‚ original equipment manufacturing (OEM) coatings‚ and special purpose coatings. Percentage of total industry dollar sales for architectural coatings are 43%; for OEM coatings are 35%; for special purpose coatings are 22%. Architectural coatings are used for general-purpose paints‚ varnishes‚ lacquers

    Premium Retailing Marketing Sales

    • 1881 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Jones Blair Case

    • 946 Words
    • 4 Pages

    Jones Blair Case Analysis Executive Summary: Jones-Blair needs to increase their sales while keeping their margins consistent with limited resources on advertising and sales promotion. With the four different alternatives present‚ the chosen alternative is to hire another sales representative rather than cut prices by 20%‚ increase advertising to $350‚000‚ or keeping everything the same. WIth the additional sales force‚ JB should set forth their focus on the non-DFW household market. Problem

    Premium Marketing Sales

    • 946 Words
    • 4 Pages
    Good Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50