inventor of aspartame has made hundreds of millions of dollars selling the low-calorie sweetener. Now those patents are beginning to expire‚ opening the door to competitors. But the company has quickly established itself as a formidable defender of the $700 million-plus market for its only product. But its aggressiveness in the marketplace should come as no surprise since it has long been known for its abrasive treatment of its own customers‚ the big food and beverage companies that use aspartame.
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Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (A) (HBS 9-794-079) 1. How should Vermijs expect NutraSweet to respond to the Holland Sweetener Company’s entry into the European and Canadian aspartame markets? Initiate Price War Although we discussed in class that price wars could be detrimental to the industry‚ NutraSweet has the upper hand. Because NutraSweet controls an overwhelming majority of the market‚ the company could simply lower their margins for a short period
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safety of aspartame as a sweetener because while studies cannot conclusively show that aspartame causes cancer or other physical illnesses‚ they do have credible studies showing negative physical effects from it. For years since The US Food and Drugs approved aspartame‚ there has been no end of studies and discussions trying to determine whether it is truly safe or not. Aspartame has been said to cause headaches and seizures and other health problems. This is a global concern that aspartame may not
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NutraSweet in China Case Analysis MK320-02 Professor Sethi 4 November 2009 Overall Analysis of the Chinese Market: The first step in determining whether or not it is profitable for NutraSweet to enter into the Chinese market is to analyze both the strengths and weaknesses of the current market. First of all‚ it should be noted that 40% of China’s 1.2 billion consumers spend their disposable income on food purchases. Furthermore‚ China economy has the fifth largest purchasing power and
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Saccharin is one of the most disputed sugar substitutes in the United States today. Since 1977‚ it has been regarded as potentially carcinogenic ("Saccharin"‚ 1999). The sweetness of saccharin compared to sugarcane is utterly amazing. When measured up to sugarcane‚ saccharin is 550 times as sweet in its pure state. Also‚ it is estimated to have a sweetening power of 375 times that of sugar ("Saccharin"‚ 2000)! This drug may be amazing‚ but some people say that it causes a dangerous disease‚
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1. Select a sweetener: Ace K I chose this particular sweetener because I have never heard of it until now and it sparked my interest. 2. Explore the history of the sweetener (when it was developed‚ its composition). Ace K is short for Acesulfame Potassium‚ or sometimes just Acesulfame K. It is also often called by the names: Sunett‚ Sweet One‚ and Sweet ’n Safe. Ace K was discovered by Hoechst scientists in Frankfurt‚ Germany‚ in 1967. It is a calorie-free sweetener that is used and approved
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lab. Aspartame is derived from GMOs and is found in diet soda‚ but recently pepsi has taken aspartame out of its diet pepsi. Aspartame is the most dangerous artificial sweetener on the market today‚ because it can cause serious health problems. There was a study done on aspartame‚ where someone laid a lollipop sweetened with aspartame
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FACTS ABOUT ASPARTAME. In an even that one wants to make something taste sweeter‚ an individual is faced with two choices; they can either use sugar and sugar alcohols or artificial sweeteners. In choosing to use artificial sweeteners also called sugar substitutes or nonnutritive sweeteners or noncaloric sweeteners‚ one can either use acesulfame K‚ neotame‚ saccharin‚ sucralose and finally Aspartame. Aaspartame is a lab manufactured sweetener that does not exist in the form of a naturally grown
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1) A) Why were artificial sweeteners introduced and when was the first product made with them sold? B) Are there any studies to find out if the gut floras are affected by aspartame since it was first researched as an inhibitor for a gastrointestinal secretory hormone medication? C) Were there any studies done on the artificial sweeteners that are now in almost all pre-made foods before they were introduced on the market‚ if so what were they? D) Who first introduced artificial sweeteners for human
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Aspartame Dangers The dangers of aspartame poisoning have been a well guarded secret since the 1980s. The research and history of aspartame is conclusive as a cause of illness and toxic reactions in the human body. Aspartame is a dangerous chemical food additive‚ and its use during pregnancy and by children is one of the greatest modern tragedies of all. Why haven’t you heard about this before? Partly because the diet industry is worth trillions of American dollars to corporations‚ and they want
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