Marketing Project Splash Fashion vs. Max Retailer Dr. Maha Shedid Done By: |Firas Haffar |006000299 | 1. Introduction: 1. History: Splash Fashion and Max Retail are owned by Landmark Group. The group was founded in 1973 as a single store in Bahrain and grew to be one of the biggest retailers in the Middle East.
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will give retailers the insights they need to influence customer behavior in the short term and long term. In this way‚ customer satisfaction is harnessed to become a driving force in sales growth and increasing loyalty where each channel is optimized to meet the customers’ needs and exceed their expectations. Multi-channel retailers‚ like all retail organizations‚ have two primary goals: sales and loyalty. These goals assume critical importance during the holiday season when retailers have the opportunity
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BRAND AUDIT SECONDARY RESEARCH REPORT THE MAGGI STORY [pic] Abstract Maggi which is a flagship brand of Nestle has been dominating the Indian noodles market for well over three decades. In this report‚ we present the results of an audit conducted to analyse and learn about the Maggi brand‚ its history and how the brand has evolved as one of the strongest brands in the Indian market. As a part of the Brand Exploratory‚ to analyse and learn about the customer perception‚ we have
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BRAND AUDIT OF CADBURY DAIRY MILK Presented By: Group 1: Sonia Dadlani Leena Chellani Pallavi Vats Chandan Pahelwani Nikunj Gajara Atirek Neeraj Yashwant TABLE OF CONTENTS LIST OF FIGURES ABSTRACT The journey of Cadbury started way back in the year 1905 from Bourneville‚ UK. But it came to Indian market in 1948. From the time it was introduced in India‚ Dairy Milk has been the market leader in the confectionery segment. It has average daily sales
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foot in a bank as a last resort for financial assistance. Now new strategies are being used by Banks for retaining their customers as well as acquiring new ones. This is where the importance of Brand Management comes in. Though it may not be clearly visible every impression a customer has about a particular brand is the result of some effort on the part of the company to create such an impression. This report will analyse such strategies adopted by South Indian Bank and to what effect it is received
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Marketing Metrics Final Individual Project – Pf F. Herbst Presenting Oxyo-pneus.fr The company I work for and that we will assess from a marketing point of view through this report is called Oxyo-pneus.fr. It is an online tire retailer – “pneu” standing for “tire” in French. It is a start-up built 2 years ago and owned by Mobivia Group‚ European leader in car repairing. Oxyo-pneus.fr accomplished a turnover of 12 million euros in 2012. It employs about 20 people and establishes
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The distribution process of an Independent Retailer and Multiple Retailer Independent retailer is a single retail outlet‚ or a chain of two or three stores‚ managed by either a sole trader or a family firm. Independent retailers seem to use the ‘Brick and Mortar’ method of distributing goods and services to their customers. A traditional "street-side" business that deals with its customers face to face in an office or store that the business owns or rents. The local grocery store and the corner
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DEVELOPMENT OF ONLINE CUSTOMIZED FASHION LINE Project Description Online fashion websites had greatly influenced the fashion industry. Customers could save time and effort in the ordering and reservation of designs. New fashion creations could be easily displayed to keep the customers updated of the latest fashions. Nowadays‚ websites adopted the feature of design customization. Customers could change color‚ design‚ logo and prints of deigns according to their desires. The Development of Online Customized
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ASOS PLC 1. Carry out a background research on your proposed client and obtain as much information as possible about your client in particular and about the market sector which your client operates in. ASOS originates from or is an abbreviation for “As Seen on Screen” indicating its method of operating business in other words online retailing. It was founded by Nick Robertson and his business partner Quentin Griffiths and it was incorporated in 2000 by its current Chief Executive Officer Nick
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Marketing Plan for a new fashion brand The Brand It is a fashion brand created for a modern woman who is open to new ideas‚ who likes fashion and clothing and looks for something beyond what is available off the peg. The key message associated with the brand is classy‚ minimalistic‚ upscale and versatile clothing. Mission of the business is to create timeless style based on outstanding designs using only best quality fabrics and row materials. It’s a casual elegance of the highest order
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