company edited fashion trends‚ and the ASOS marketplace. • ASOS offers free shipping as well as free returns to its global customer base. Marketing: • ASOS maintains a blog on its website that features content on a variety of popular areas including music‚ movies‚ celebrity styles‚ and the latest fashion trends. • A monthly ASOS magazine is produced‚ giving customers an editorial view of the ASOS merchandise and brand. • ASOS connects with its customers through social
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including: macro‚ micro‚ social‚ cultural‚ economic and legal. Assessment 1 – Individual Report As an individual‚ choose one of the following organisations: * Costa Coffee – www.costacoffee.co.uk * Greenpeace – Greenpeace.org.uk * ASOS – www.asos.com * The Metropolitan Police Service –www.met.police.uk For your chosen organisation‚ explain what type of organisation it is (e.g. non-profit‚ private sector‚ public sector‚ etc.)‚ how it has evolved and conduct a macro-environment
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References 10 1. Introduction 1.1 Name and purpose of the system ASOS was launched in 2000 by Nick Robertson and Quentin Griffiths. Through its success it is currently United Kingdom’s largest independent online store and fashion beauty retailer. ASOS
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product life cycle Fashion is fast-moving. Individual product life cycles may be seasonable. ASOS.com enjoys an extended product life cycle as the business has a large international market. In the southern hemisphere seasons are opposite to the UK. This combined with the trend of holidaying in winter means that items such as swimwear sell continuously. Understanding the product life cycle provides greater control. ASOS.com can: • predict when revenue will flow in and calculate the profitability
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ASOS INTRODUCTION ASOS is a global online commerce of fashion and beauty. They offer more than 50000 own and external brand products for women‚ men‚ shoes‚ accessories‚ jewelry and beauty. ASOS provide website catered mainly for consumers in the United Kingdom‚ USA. States.‚ France‚ Germany‚ Spain‚ Italy and Australia. ASOS introduce their new product line approximately 1‚500 each week. They deliver their product to more than 190 countries around the world and their central distribution center is
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ASOS was created in June of 2000 by UK natives Nick Robertson and Quentin Griffiths. ASOS‚ an acronym for ’As Seen On Screen‚’ was a small online business based out of the UK that duplicated celebrity inspired products. Today they have over 1000 employees and over 50‚000 items of fashion. From emulating celebrity fashions‚ they now are setting the trends. In 2001‚ the company was admitted to the London Stock Exchange‚ and the company quickly grew from there. In 2004‚ ASOS developed their own label
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! ASOS – “As Seen On Screen” ASOS is the largest UK online fashion and beauty store that provides high street and high-end fashions all in one website. It was launched in 2000 by Nick Robertson and Quentin Griffiths. The main purpose of that online store is to dress its clients with garments directly inspired from celebrities’ styles. Today‚ it offers many independent and designer labels such as Motel or Diesel. ASOS is one of the leading fashion and beauty store for both men
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Strengths ASOS has a strong consumer base in the UK market and many Americans already import from the company. In just ten years ASOS became the number one independent retailer in the United Kingdom‚ so there is defiantly potential for growth in United States. Currently ASOS.com attracts over 6.9 million unique visitors a month and has 2.9 million registered users. (http://www.asos.com/infopages/pgeaboutus.aspx) Products on the current ASOS site are constantly updated‚ at the rate of up to
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The online fashion retailer ASOS is a great example of a successful online retailer. In contrast to the many high street retailers that have struggled to bounce back from the recession‚ ASOS has developed as a company; with revenue for the six months to the end of September rising to £217 million‚ up more than 50% on the previous year. ASOS owes a considerable proportion of its revenue growth to its international market‚ with global sales jumping by 150% to £122 million. ASOS.com is a pioneering
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ASOS Brand Audit Report Authors: Executive Summary This report gives a detailed insight into Asos as a brand and a company it highlights how it maintains its aggressive growth strategy and continues to outperform its competitors. Additionally it tells the story of Asos from its inception in 2000 to the present day and gives a glimpse of where it could go in the future. Key Points: * History * Financials * Brand Image * SWOT Analysis * PEST Analysis Table of Contents
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