Milan‚ November 6th 2012 De Iaco‚ VP & CIO I&CT Costa & Ibero deiaco@costa.it Costa & Ibero Corporate I&CT 0 Company Overview Costa Cruises is Italy’s largest tourism group and Europe’s no. 1 cruise company. More than 60 years of history (1948). 14 ships carrying about 40‚000 Total Guests: the largest fleet in Europe. A new 132‚500-ton ship‚ the largest Italian passenger ship‚ will delivered in October 2014. Costa fleet will reach 15 ships and a capacity of about 45‚000 Total Guests
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The Impact of the digital revolution in marketing and consumer behaviour. The revolution at the first time was named as Industry revolutions which was begun and grow in United Kingdom on 17 The century. And then it continues with many new inventions that support every aspect inhuman life. Nowadays‚ the inventions of Internet‚ hand phone‚ GPS device (Global Positioning System)‚ laptop/notebook‚ etc. give major changes in the way of living. For instances‚ Now every human everywhere could still stay
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Today’s world is all about speed. Every single process is studied and programmed to be as quick as possible‚ with optimal efficiency. We are currently witnessing a fundamental transformation of the society that we can qualify as a robotisation‚ essentially in the developped countries. That could be beneficial for some countries‚ in some fields‚ for some people. But we all should be aware that there are humans that cannot follow this step. In fact‚ this new process is involving a wider gap between
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to the court system) employed by businesses and consumers (B2C) to settle conflicts that arise out of economic transactions between the parties‚ particularly in e-commerce. It is often distinguished from other fields where ODR is used‚ such as in the commercial field (B2B)‚ in the public sphere to resolve government and citizen (G2C) disputes‚ and in the resolution of disputes related to intellectual property. A consumer transaction (B2C)‚ akin to a consumer dispute‚ will be one where an individual
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Adapting Marketing to the New Economy In this chapter‚ we will address the following questions: 1. What are the major forces driving the new economy? 2. How are business and marketing practices changing as a result of the new economy? 3. How has the Internet changed the way marketers use customer databases and practice customer relationship management? MARKETING MANAGEMENT AT NTT DOCOMO All over Japan‚ NTT (Nippon Telephone and Telegraph) DoCoMo makes money when mobile phones ring. Loosely
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August 2009 that Vodafone introduced major service upgrades‚ and implemented 3G coverage for its consumers. Now with the 3G network well underway‚ Vodafone is able to provide coverage to 94 per cent of Australian consumers and businesses. As a B2B and B2C orientated company‚ Vodafone provides its customers with the
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a senior executive‚ business management consultant and entrepreneur for more than 35+ years. Her industry experience includes healthcare‚ non-profits‚ telecom‚ energy (Oil & Gas and Power Utilities)‚ venture capital‚ technology/IT‚ and online B2B & B2C business models. Previously‚ Martin held positions that include Senior Vice President of Business Development at Passport Health‚ Inc. (early stage healthcare venture- largest doctor-recommended provider of vaccines nationwide)‚ President of Stratatac
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BYOI: Bring Your Own Identity Introduction: Bring-Your-Own-Identity (henceforth “BYOI”) is one of the emerging trends among organizations which are in process of streamlining its IT governance solutions to make more flexible and mobile in nature. BYOI addresses the problem of registering/remembering multiple credentials for different applications and suggests to adopt/leverage open industry standards by means of integrating with social networking sites (E.g. Facebook‚ Google‚ Yahoo etc.). Background
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1. Introduction This case study focuses on the aspects of Top Shop and their business. Topshop is a UK leading Fashion retailer. Topshop started in 1964 in the basement of Peter Robinson‚ a department store in the North of England. It is part of the long standing retail force of the Arcadia Group which includes Burton‚ Dorothy Perkins‚ Miss Selfridge and Wallis. Topshop has over 300 stores across the UK and over 100 in international territories. In 1965 Topshop was given the basement of the largest
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Larsini company Marketing communication plan Ann Chadiuk 530387 OPL group 35 1 Table of content Company analysis Internal analysis………………………………………………………………….2 Background information……………………………………………………...2 Current marketing mix………………………………………………………..4 Current positioning …………………………………………………………....7 Problem definition……………………………………………………………..7 External analysis………………………………………………………………….9 Market research………………………………………………………………....9 Competitor analysis………………………………………………………….....11
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