instead of the high-cost travel agents. This would enhance customer service by providing cheap tickets to a broader span of customers. 3.) The way that Kulula’s business model is set up is to sell the tickets directly to the customer‚ making it a B2C company. It doesn’t really allow other businesses to engage in e-commerce with Kulula‚ however that is changing. A few businesses have begun to sell tickets for Kulula on their sites in order to gain e-commerce with the success Kulula has created. Kulula’s
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Electronic Commerce‚ Ninth Edition ________________________________________________________________ Dr. Mudar Sarem HUST Wuhan‚ China Spring 2013 E-Commerce‚ Dr. Mudar Sarem‚ HUST‚ 2013 1 Did You Know? • It is expected that China will need: more than 2000000 experts in E-Commerce during the next 10 years. China Today Vol.59 No. 9 September 2010 E-Commerce‚ Dr. Mudar Sarem‚ HUST‚ 2013 2 Chapter 1 The Second Wave of Global E-Business Ninth Edition ___________________________
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PART 1 CHAPTER 1 The Revolution Is Just Beginning CHAPTER 2 E-commerce Business Models and Concepts Introduction to E-commerce C H A P T E R 1 The Revolution Is Just Beginning LEARNING OBJECTIVES After reading this chapter‚ you will be able to: ■ ■ ■ ■ ■ ■ ■ ■ Define e-commerce and describe how it differs from e-business. Identify and describe the unique features of e-commerce technology and discuss their business significance. Describe the major types of e-commerce
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Text 6. “STP (What is segmentation‚ targeting and positioning)?” Pre-reading discussion: 1. Why has segmentation become one of the leading concepts in marketing? 2. Can STP process be separated or is it a three-step inseparable process? 3. Can positioning be undertaken before targeting? 4. Do you know marketers well-known or even famous for their ideas about STP? Smith (1957) provided an early definition of segmentation: “Segmentation is based on the observation of evolution in demand
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Internal/ External: SWOT analysis Strength * Famous brand of Marriott hotel chain in 67 countries‚focus on B2C and B2B market * Staff(130 full-time employees) and staffs turnover is only 5%- high retention level‚ but during summer time number of employees increases (full-time and part-time) * Advantage of location according to the centre of Copenhagen and water view * Discounts packages for customers (family discounts‚ free transportation before/ after cruise) and the points system
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“Keeping Your Head in The Clouds” (Cloud Technology) By: Azariah Foxworth North Carolina Central University Durham‚ NC 4/12/2010 Within the past 10 years our societies technological advantages have been somewhat space age like‚ even alien like characteristics. Technologies‚ which ten years ago only existed in our dreams but yet‚ have become reality. Things like‚ the revolutionary iPhone and its almost seamless touch-screen tech; as well as the new advancements in our cultures most
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would achieve tourism objectives successfully. Austria‚ one of the leading international tourism countries‚ is ahead in tourism destination management. Austrian tourism industry is attentive to changes of consumers’ demands and building B2C online relationships in marketing strategy. This thesis is a comparative study of Austria and Hokkaido of Japan in e-tourism by means of measuring the competence of tourism organizations through industrial analysis‚ website evaluation in qualitative
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journal referred E-commerce industry in China mainly having problem with the E-commerce fundamental business. It means that most e-commerce activities remains focused on business-to-customer (B2C) activity. This contrasts sharply with the current global market‚ where the number of B2B transactions has surpassed B2C transactions and is growing by leaps and bounds. Besides that dealing with customer feel about security aspect while perfom online transaction also being the major problem for E-commerce
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BEIJING 2008: A DIGITAL OLYMPICS Known in China as “Superfish‚” Michael Phelps was on his way to achieving his goal of eight gold medals. His most difficult competition was the 100-meter butterfly. On PCs‚ cell phones‚ electronic billboards‚ and televisions‚ millions of viewers worldwide watched him win the event by .01 seconds. The results appeared on the screens almost in real time. If you did not see this exciting race‚ you can access it on YouTube. This was only one component in the “most wired
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business models‚ and changes in technology erode the barriers that used to separate one industry from another. This increases competition and innovation‚ which are likely to boost overall economic efficiency. Key words: E-Commerce‚ Bangladesh‚ B2B‚ B2C‚ Logistics 1. INTRODUCTION E-commerce is a way of conducting business over the Internet. Though it is a relatively new concept‚ it has the potential to alter the traditional form of economic activities. Already it affects such large sectors as communications
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