CHAPTER 1 BACKGROUND OF THE STUDY . Introduction International Trade is increasingly becoming a fast – paced environment as it has given birth to a new economy through a technological revolution. New technologies are reshaping and impacting international trade‚ one of these is the Internet. The Internet is becoming a key platform for commerce that is increasingly happening between buyers and sellers located in different countries‚ thereby driving international trade. Additionally‚ as the
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describes commerce transactions between businesses‚ such as between a manufacturer and a wholesaler‚ or between a wholesaler and a retailer. The volume of B2B (Business-to-Business) transactions is much higher than the volume of Business to Customer‚ B2C transactions. [1][2][3] (b) Computer Network Services. A network service is a service hosted on a computer network. With increasing reliance on IT and the ‘web’‚ the need for networked computers to optimise IT and ITES is all pervasive. The term
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The difference between Consumer Buyer Behaviour and Organisational Buyer Behaviour In this essay we will be talking about the difference between consumer buyer behaviour and organisational buyer behaviour and how marketers can harvest this knowledge to create the right marketing strategies for each category of market. The main difference between consumer buyer behaviour and organisational buyer behaviour is that consumer buying consists of activates involved in buying and using of products for
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e-commerce model of Asiatravel.com‚ by the nature of the transactions and the relationships among participants‚ Asiatravel.com can be classified as Business to Business to Consumer (B2B2C) e-commerce model. B2B2C is described as a combination of B2B and B2C transactions for complete product or service transactions. It is also a collaboration process that creates mutually beneficial service and product delivery channels. According to C Janssen in an article from Techopedia‚ “B2B2C is a business model where
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Association) (2000:10) categorizes the types of exhibits by participants and target audience are as follows a. Consumers Event It’s about entertainment for the public as well as doing business or commonly referred to as Exhibit B2C (Business toConsumers). Concept (B2C) Business to Consumers described as a trade show dedicated to the buyer the final stage or end user in the sales volume is not too large.Trade Show More accurately‚ presents the
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for example‚ shorten delivery times to consumers have changed the entire retail supply chain including regional distribution strategies. The technical ability of locations and innovative buildings of multi-channel sourcing Platforms for O2O‚ B2B and B2C in additional to modern warehouse and distribution centre to support the ever increasing demands and speed of output is ever more important factor to determine market position and able to builder strong supplier‚ customer relationship to facilitate
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its corporate social responsibility. Carrefour had set up the " Farm" ‚ "Food Safety Training "‚ “Food Safety Testing Room"‚ to provide safe and secure goods for its customers and satisfy different needs of consumers. Ecommerce/Ebusiness Strategy • B2C Official Website – Marketing Latest promotions‚ activities‚ events‚ store locater‚ etc. No On-line Shop http://www.carrefour.com.cn/ • O2O Cash Coupon or Coupon for selected goods‚ mostly food‚ groceries and household goods http://www.manzuo.com/05249580
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improving. At the same time‚ more and more consumers accept online shopping. At present‚ China’s B2C E-commerce market is booming‚ the fierce competition between major online trading platforms activates the rapid development and increasingly sophisticated e-commerce market. However‚ according to its development status‚ there still exists some problems for the development of e-commerce in China. Some B2C e-commerce platforms also faced severe challenges in recent years. This paper analyzes the current
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HP SPLITS INTO TWO COMPANIES : CAUSE & EFFECT Spin-off and mergers are not new to HP(Hewlett Packard). Founded in a garage in Palo Alto in the year 1935 by two Stanford students Bill Hewlett & Dew Packard with a past professor Frederick Terman ‚ the company has indeed come a long way . HP spun off a small company Dynac to specialize in digital equipment- the same company was renamed to Dymec and folded back to HP in the year 1959. With the launch of HP2100/HP100 series of mini computers ‚ HP penetrated
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m-busiess. Electronic Business is used by more and more players in the market. Therefore is classified into the few categories: Business-to-business (B2B) consists of the execution of business processes betwen the two companies. Business-to-consumer (B2C) it is relationship realisating the transactions between business and consumers. Consumer-to-consumer (C2C) is taking place between the consumers of goods or services. Business-to-public (B2P) is an area of e-business‚ which includes
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