Barilla SPA Operations & supply chain management Case study 2012 1 Is there any evidence that Barilla faces the bullwhip effect? If so‚ what causes of the bullwhip effect are present? Barilla has two products lines‚ “dry products representing 75% of sales” and “fresh products representing 25% of sales”. Products are shipped from plants to one of the two central distribution centers (CDCs). Each CDC held about a month’s worth of dry product inventory. There are three types
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Executive Summary The Italian Pasta Manufacturer‚ Barilla SpA‚ is experiencing inefficiencies and increases in cost due to variability in demand from its distributors. Giorgio Magialli‚ the Director of Logistics‚ wants to implement a Just-In-Time Distribution (JITD) system to gain more control. The JITD system was originally proposed by Barilla’s former Director of Logistics‚ Brando Vitali. The new system is untraditional and is being rejected by both distributors and Barilla’s internal departments
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1. What is your Jung Typology profile? (ISTJ‚ ISFJ‚ INFJ‚ INTJ‚ ISTP‚ ISFP‚ INFP‚ INTP‚ ESTP‚ ESFP‚ ENFP‚ ENTP‚ ESTJ‚ ESFJ‚ ENFJ‚ ENTJ) ENTJ 2. What does your Jung Typology profile type indicate about yourself? (Refer to the TypeLogic or Know Your Type link) My profile indicated that I am a natural leader and that I stand up for myself whether it is with friends or through confrontation. It stated that i also enjoy the opportunity to organize and lead. 3. What is your primary learning style(s)
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Barilla SpA Case Table of Contents Executive Summary 2 Issues Identification 3 Environmental and Root Cause Analysis 3 Alternatives or Options 4 Recommendation and Implementation 5 Monitor and Control 6 Conclusion 6 Executive Summary Barilla’s high stock out rates along with large average inventory numbers are the main reasons why Maggiali is looking to continue on with Vitali’s dream of implementing the Just In Time Distribution system. However‚ faced with great external resistance
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approach to order fulfillment. Vitali envisioned an approach that would radically change the way in which logistics organization managed product delivery by introduction of Just In Time Distribution (JITD) system. The JITD system is designed to mitigate Barilla’s high stock rates‚ fluctuating demands by distributors and stock outs. As the incumbent logistics director‚ -Giorgio Maggiali‚ I have the intention of implementing the JITD system in Barilla’s Supply chain. Albeit‚ I need to contend with
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Executive Summary Barilla SpA is a world largest past manufacturer has experienced a phenomenal growth. The company had pasta share of 35% in Italy and 22% in Europe‚ plus 29% in Italian bakery product market(page 2 case) However‚ it began taken a tall on Barilla’s “manufacturing and distribution system” (page 1 Case). Without having proper data and control over the orders the company experienced wide fluctuations in demand. As a result Barilla experienced bullwhip effect where demand forecast
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Just-in-Time distribution (JITD) Modeled after the popular Just-in-time manufacturing concept o Rather than delivering product to distributors when ordered‚ his logistics plan would specify the “appropriate” delivery quantities These quantities would more effectively meet end-consumer’s needs and more evenly distribute WORKLOAD on the manufacturing and logistics systems - Maggiali tried for 2 years to implement the idea but little progress has been made o Customers unwilling to give up authority
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logistics at Barilla who has been working on the concept started Brando Vitali who was his predecessor. This was the Just-In-Time-Distribution (JITD) concept as an extension of the Just-In-Time Manufacturing concept developed at Toyota. This basically toyed with the idea of delivering its products to its distributors as per Barilla’s customer demand projections and workload on its manufacturing and logistics systems. The core problem addressed in this case is – “How to effectively implement JITD by resolving
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CASE ANALYSIS OF BARILLA SPA Problem seen in Barilla SpA by Giorgio Maggiali-Director of logistics is the demand fluctuations imposed on the company manufacturing & distribution system. Brando Vitali which was an earlier Director of logistics in Barilla SpA proposed an idea of Just- in- time distribution (JITD) for this problem. Instead of Distributors giving orders according to them‚ company should deliver its products on time by its own logistics system on the basis of end consumer needs. By
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BARILLA SpA CASE ANAYLSIS XUELAI (ANDY) HU Contents Executive Summary 2 Issue Identification 3 Environmental and Root Cause Analysis 4 Alternatives or Options 6 Recommendations and Implementation 6 Monitor and Control 8 Executive Summary Barilla SpA‚ a large vertical integrated corporation that makes pasta and bread products is experiencing rising costs due to extreme variability in demand from its distributors. In order to improve company’s sale margins‚ Giorgio Magialli
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