profession. In a way Virgin American is implementing a sort of brand extension strategy. “Here on Biz” is essentially a new product that is synonymous with the Virgin America name giving the app a more recognized brand backing for more effective marketing. Although this app is still in the introduction stage‚ many positive responses to the app seem to indicate a long‚ strong growth stage in the near future. This new app brand extension has performed well in the airline business and responded well
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Q1.Select any brand and evaluate brand extension strategy followed by the company Ans: Brand Extension can be defined as the usage of an established brand name in new product categories. In other words‚ it is a marketing strategy in which a firm that markets a product with a well-developed image uses the same brand name but for a new product category. This new category to which the brand is extended can be related or unrelated to the existing product categories. Brands use this as a strategy
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Company of the Year. It was also voted Long Haul Operator of the Year at the Travel Trade Gazette Awards and topped the tourism category in the 2010 UK Customer Services Index. Virgin is known for applying its brand values across many sectors‚ making it arguably one of the most diverse brands in the world. Throughout its history‚ Virgin has focused on quality and service and strives to offer industry innovation. There are now more than 200 Virgin-branded companies worldwide‚ a testament to its diversity
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Armani Brand 4. 2) SWOT Emporio Armani Perfume This second part of the situation analysis will focus on the Armani perfume SWOT : we describe the main strengths‚ weaknesses‚ opportunities and threats but not all the existing points because it would be too long and uninteresting. Strengths The brand image of Armani License exploited by L’Oreal: a very good promotional support A very dense distributive network Weaknesses License exploited by L’Oreal: is there a total control of the
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Giorgio Armani famously known as Armani is not a product neither it is denuncites any specific fashion appeal actually it is name of the founder to Georgio Armani fashion wear company whose name is same to company‚ He was born on 11 July 1934 in Italy‚ Originally he was trained in medical after national services in 1957 he worked as window dresser in departmental store La Rinascente‚ after words in from 1961 to 1970 Giorgio Armani worked as designer in famous fashion house Nino Cerruti. In 1974
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A STUDY OF MAGGI BRAND EXTENSION AND REPOSITIONING INTRODUCTION The report entitled “A study of Maggi Brand Repositioning and Extension” deals with the study of Maggi brand that was launched in India in the year 1983‚ by Nestle India Limited‚ which became synonymous with noodles. This research paper tries to find a solution to a real life problem of Maggi to launch its products as a Healthy Product. The introduction provides the company background‚ operational & other important information
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about ninety percent were introduced as line extensions. About five percent were introduced as brand extensions and only fewer than five percent were introduced with a new brand name. Despite the popular use of line extensions in practice‚ relatively little academic research has focused on consumers’ responses to line extensions. Line extension and brand extension are two different things where it address the marketing of commercial goods where brand extension refers to the recognized product or company
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Giorgio Armani An entrepreneur is someone who organizes‚ operates‚ and assumes the risk for a business venture. Giorgio Armani is a perfect example of a modern entrepreneur‚ who became very successful in the fashion industry. Armani is estimated to be worth around 2 Billion (US) dollars. Giorgio Armani was born on July 11‚ 1932 in Piacenza in the Emilia region of Italy. He also spent most of his childhood in Piacenza but he did not have a very happy childhood‚ Piacenza took heavy bombing during
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ADMINISTRATION (BBA) Enterprise Development & Business ASSIGNMENT Summary The entrepreneur has long ties with Giorgio Armani. Giorgio Armani’s talent and his entrepreneurial spirit are the two qualities which have enabled him to achieve great success in building a genuine fashion empire since launching his own business in 1973 His evolution in taste and style has led Armani to eliminate the superfluous‚ emphasize the comfortable and stress the elegance of the essential in his clothes. This
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Armani marketing plan • • • Product:The original Armani Couture product line is the most well respected‚ developed and successful. Over the next three years this line should release all ties to the other products and become a stand alone business to differentiate itself and reestablish itself as the face of Giorgio Armani retaining its exclusivity and Brand distinction. This is the signature line or Armani and should remain under his management and direction. The other products Emporio
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